“Social Media Savvy” is our CEO's monthly column about all things hospitality & social media in Hotelier Middle East, the largest hospitality & tourism industry publication in the Gulf region. In May 2014's column and just before the Arabian Travel Market 2014 kicked off, our CEO discussed the rise of virtual travel exhibitions and revealed some useful tips & tricks for using social & digital media to engage with trade show visitors. Find out more at www.hoteliermiddleeast.com/opinion/columnists/ or www.iconsulthotels.com Would you like Iconsulthotels experts to write for you, too? Have a look at http://qoo.ly/3ntq9