The document discusses advertisements that use tattoos to promote brands. It provides examples of ads for sneakers, jeans, and punk culture that depict the products tattooed onto models' skin, suggesting the brands are deeply ingrained in their identities. The document prompts the reader to analyze such ads using questions about the message creator, target audience, textual and subtextual elements, values expressed, and groups empowered or disempowered. It links to a site with more tools for deconstructing media messages.

1. ADS
ADVERTS
ADVERTISEMENTS
PERCEPTION
PERCEPTIONS
PERCEPTIONS

2. Can you tell what is
being advertised?
http://inventorspot.com/articles/skin_tattoos_best_ads_7495

3. c
And here?
“This is linking to punk roots and
taking tattoos in advertising to the
extreme.
The sneaker merges as his shirt,
suggesting that the shoes are as
much part of his wardrobe as of his
life.”
http://inventorspot.com/articles/skin_tattoos_best_ads_7495

4. “This ad
dramatizes that
your jeans are so
much a part of
you that you
would get them
inked onto your
body.”
http://inventorspot.com/articles/skin_tattoos_best_ads_7495

6. Deconstruct this ad using these questions:
1. Whose message is this? Who created or paid for it? Why?
2. Who is the “target audience”? What is their age, ethnicity,
class, profession, interests, etc.? What words, images or sounds
suggest this?
3. What is the “text” of the message? (What we actually see and/or
hear: written or spoken words, photos, drawings, logos, design,
music, sounds, etc.)
4. What is the “subtext” of the message? (What do you think is the
hidden or unstated meaning?)
5. What kind of lifestyle is presented? How?
6. What values are expressed?
7. What tools of persuasion are used?
8. What positive messages are presented? What negative
messages are presented?
9. What groups of people does this message empower? What
groups does it disempower? How does this serve the media maker's
interests?
10. What part of the story is not being told? How and where could
you get more information about the untold stories?

8. http://medialiteracyproject.org/deconstr