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IVEY Medical Technology SymposiumWhat investors are looking for?Cameron Piron June 10, 2011
Investment Experience Both sides of the fence: 2004 - 2010 	 Investee: Founded Sentinelle Medical 2011+		 Investor: 4 Medical Device Companies
Investment Experience: Investee Founded Sentinelle Medical 2004 Classic Boot-strap – First year spend $250K Investment totaling $18M:  Family, Friends 		2004-2005 Interested customers 	2005-2008 Private investors 		2007-2010  2010 Revenue - $18M, 2011 Revenue - $30M (230 employees) As independent company 2+ times revenue growth per year Banks provided $500K operating line when doing $15M of revenue at 9% interest  SRED $1.5M in final year Ontario programs were excellent (HTX, OCE, MITACS)
Investment Experience: Investor Return ,[object Object]
Alignment of investors is critical from start to end
Very important to satisfy your investors – need their votes,[object Object]
Regulatory Hurtles Increasing
Private Equity and Venture Capital not engaged
Banks still not providing loans to small business
Governments entering restrictive spending
Technology is evolving at an exponential pace

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Cameron Piron

  • 1. IVEY Medical Technology SymposiumWhat investors are looking for?Cameron Piron June 10, 2011
  • 2. Investment Experience Both sides of the fence: 2004 - 2010 Investee: Founded Sentinelle Medical 2011+ Investor: 4 Medical Device Companies
  • 3. Investment Experience: Investee Founded Sentinelle Medical 2004 Classic Boot-strap – First year spend $250K Investment totaling $18M: Family, Friends 2004-2005 Interested customers 2005-2008 Private investors 2007-2010 2010 Revenue - $18M, 2011 Revenue - $30M (230 employees) As independent company 2+ times revenue growth per year Banks provided $500K operating line when doing $15M of revenue at 9% interest SRED $1.5M in final year Ontario programs were excellent (HTX, OCE, MITACS)
  • 4.
  • 5. Alignment of investors is critical from start to end
  • 6.
  • 8. Private Equity and Venture Capital not engaged
  • 9. Banks still not providing loans to small business
  • 11. Technology is evolving at an exponential pace
  • 12. Health care problems and opportunities also exponential
  • 13.
  • 14.
  • 15. Earn-out component increasing in deals – 50%/50%Source: Medical Device Daily, May, 2011
  • 16.
  • 17.
  • 18. Investment Experience: Investor Recently able to invest Comfort in space that I understand well Range from $2m to $150M valuation ($0-$25M Revenues) Looking for… Diversification from other investments Well challenged business plan with flexibility Return concordant with risk in company Multiple generations of product planned Tied in with world leaders in R&D Buy in from Luminaries Talented and balanced team Lean operations In-evitable products Clear lead that is tied to the mast
  • 19. Concluding RemarksNever been a time with so many opportunities in health care.Large companies need to acquire to innovate. Funding is very difficult to obtain from banks, private equity and venture capital.Funding is coming from sources you would not expect.Personal experience aligns with other success stories in medical device field.Tend to see successful companies with similar traits.