Your organizational gender lens
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From May 2008 ICGFM Conference, The Thomas Yaccato Group
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Your organizational gender lens
Notas do Editor
- CHANGE TO “YOUR ORGANIZATION’s GENDER LENS”
- CHANGE TO REACHING THE REAL WORLD OF WOMEN
- Change to: Women control 80% of the consumer dollar AND ARE MAJOR STAKEHOLDERS IN PUBLIC OPINION. (ignore caps)
- DELETE “CONSUMERS”
- CHANGE TO “PURCHASED A PRODUCT OR ENGAGED IN A SERVICE”
- CHANGE TO THE NEW WORLD ORDER
- 2. “GENDER INTELLIGENT POINTS OF CONTACT” 3. …THROUGHOUT THE ORGANIZATION” 4. BE AN ORGANIZATION THAT …
- …THROUGHOUT THE ORGANIZATION
- ORGANIZATIONS…
- DELETE “CUSTOMER”
- …IN TODAYS COMMUNICATIONS INCLUDING ADVERTISING
- ORGANIZATION’S