3. Key Media Concepts G322 Audiences Institutions Representation Media Language

4. The British Music Industry The impact on file sharing and web 2.0 has had on the music industry and audiences Key Questions How have new technologies changed the way music is produced, distributed and consumed by audiences? The way that major and independent record labels operate in targeting audiences.

5. How will I be assessed? Knowledge and Analysis 20 Examples and Evidence 20 Terminology 10

6. Define the following: Niche Audience Mainstream Audience Fans Audiences

7. You as Music Audiences

8. Homework Task You select one of the artists and tracks from the unsigned act website. You then need to act as an A&R executive and create a marketing package for this artist. 1. Create an image for the band/artist- How will they be represented? Clothing/hair make up/style? 2. Who is the primary and secondary audience for this artist. Age, gender, ethnicity, hobbies and interests, media consumption 3. Which record label would you sign them to and why? 4) How would you advertise (videos/posters/magazines/TV/web), publicise (interviews/gigs and concerts etc) and promote (merchandise, giveaways, sponsorship) them to appeal to the audience that you identified earlier?

9. Collating Contemporary Evidence Contemporary issue in the music industry: Summarise key points of the article: Date/Article/Source