An Introduction to Cloud Computing: Evolution or Revolution?

An Introduction to
Cloud Computing:
Evolution or Revolution?
Chris Sharp
STSM, Master Inventor
IBM Hursley

WebSphere

© 2011 IBM Corporation

Hursley Comes to the Nordics – May 2011

Agenda

 A (very) Brief History of Computing
 The Anatomy of a Cloud
 Integration with Clouds
 Getting Started Today



In the beginning….

…was the mainframe
ized
Optim  The IBM S/360
for
tion  IBM created the first fully virtualized
Utiliza
hardware machine in 1967
 and made it a standard feature of all
the S/370 mainframes in 1972

Many Virtual Machines able to run on a single mainframe,
sharing the CPUs, memory, storage and network

Users accessed the VMs from thin clients (“dumb terminals”)

The usage of the mainframe was broken down in detail to allow
charge-back to the users’ departments



and then things got distributed…
 The ’80’s saw the shift to Personal Computing…
 Democratization of computing, making it cheaper for more people to have access
to computers
 Initially a shift to “computers for all”, with each user having the whole machine
dedicated just to them
 … the '90’s to Client-Server computing

 Sharing data and
applications via
Client PCs and
Server PCs

 User typically using a Fat Client

ized  Hardware and Software license
Optim costs per machine
for
Agility



…and the web took this to the extreme

 The turn of the millennium saw further democratization of computing…
 Now a shift to “sharing for all” and “content for all”
 But also a shift back to thin clients (the web browser) to access the applications
as services
 …and emergence of standards to
re-connect the distribution
 to try and help to join back up all the
ized distributed computers
Optim  Grids, Web Services, and Utility
for
Scale Computing have visions of “Virtual
Organizations”



Meanwhile…the hardware “free lunch” runs out

 Whilst processors had been
getting faster and faster,
individual PCs could handle
the increasing workloads

 But although transistors
continue to shrink, we could
no longer make them run faster and faster*

 The solution was to scale out (with multi-cores and commodity
hardware) rather than scale up

CPU
1
L2 Cache

CPU
2



But what was wrong with this picture?

 The key values from the mainframe platform were lost
 The management capabilities of a single platform
 The high utilization
 The redistribution of costs of the platform to it’s users

 Server machines bought and installed for specific applications
 Many different operating systems,
software and middleware to manage
 Very low utilization per server
 All consuming power
 All needing cooling



With the economic climate, and ecological issues, things had
to change…

Doing more with less
Reduce capital expenditures and operational expenses

Reducing risk
Ensure the right levels of security and resiliency
across all business data and processes

Higher quality services
Improve quality of services and deliver new services
that help the business grow and reduce costs

Breakthrough agility
Increase ability to quickly deliver new services to capitalize
on opportunities while containing costs and managing risk



So what is Cloud Computing?
… a style of computing in which dynamically scalable and often virtualized resources are provided
as a service over the Internet. Users need not have knowledge of, expertise in, or control over the
technology infrastructure “in the cloud” that supports them.
Wikipedia

 “The Cloud” is the infrastructure that a “service” runs on
 A collection of resources pooled together, and virtualized
 Standardized service running on virtual resources in that pool
 As demand increases, the service is rapidly provisioned through
automation, on more virtual resources from the pool – elastic scaling

 Effectively, it’s the value proposition of the mainframe,
client-server, and web, all converging together

ized ized i ze d
Optim Optim Optim
for for for
tion Agilit
y Scale
Utiliza


Cloud computing is an Evolution that helps deliver IT and
business benefits

Virtualized
Higher utilization
Economy of scale
benefits
Lower capital expense Doing more with less

Standardized
Easier access
Flexible pricing Higher quality services
Reuse and share
Easier to integrate
Automated
Faster cycle times Breakthrough agility and
Lower operating expense reducing risk
Optimized utilization
Improved compliance
Optimized security
End user experience


Anatomy of a Cloud
range of deployments

range of
layers

resources
within



Cloud Computing Deployment Models
Flexible Deployment Models

Private …
Privately owned and
Public …
managed. Cloud Services Service provider owned
Access limited to client and and managed.
its partner network. Access by subscription.
Drives efficiency, Delivers select set of
Cloud Computing standardized business
standardization and best Model
practices while retaining process, application
greater customization and and/or infrastructure
control services on a flexible
Hybrid … price per use basis.
Customization, Access to client, Standardization,
efficiency, availability, partner network, capital preservation,
resiliency, security and and third party flexibility and time to
privacy resources deploy

ORGANIZATION CULTURE GOVERNANCE



Cloud Computing Deployment Models
Flexible Deployment Models

Private … Public …

Enterprise Enterprise Enterprise Enterprise
Enterprise Users
data center data center A B A B

Managed
Private cloud Hosted private Shared cloud Public cloud
private cloud
cloud services services
Third-party Third-party hosted
operated Hybrid …
and operated

ORGANIZATION CULTURE GOVERNANCE



There are a range of layers to clouds

Applications

SaaS
Platforms

PaaS

Infrastructure

IaaS



An IBM architectural view of cloud computing

Additional Partner Supplied Capabilities
Cloud Applications

Integrated Service Management
Process Collaboration Analytics ...
Management

Lifecycle & Business
Support Services
Shared Middleware

Virtualized Infrastructure

15 © 2011 IBM Corporation

Integration with the Cloud

WebSphere


17


Organizations have a hybrid of on-premise and cloud apps

Public Clouds Private Clouds
(SaaS) (IaaS/PaaS)

Packaged Home-grown
Applications Applications


18


Integration is Critical in a Hybrid World

Public Clouds Private Clouds
(SaaS) (IaaS/PaaS)

Packaged Home-grown


19


And its needs are getting increasingly more complex

Packaged Home-grown


20


WebSphere Cast Iron Cloud integration


21


Completely Maps to Your Cloud Strategy

Rapid Connectivity Complete Flexibility Simple User Experience For All Types of Projects

UI Mashups
TIP Exchange
IBM Cast Iron Cloud

TIP Development Kit Process Integration
Physical Appliances

Virtual Appliances TIP Community Data Migration


22


Cloud Offering Customer Scenario Duration

Sales Cloud – SAP
10 Days
360 Degree Customer View

Private Custom Cloud - PeopleSoft
Cloud 8 Days
Billing and Invoice Integration

Sales Cloud & Chatter – SAP
Customer and Sales Order 14 Days
Integration

Netsuite, CRM
20 Days
Opportunity to order sync

Oracle CRM On Demand, EBS
Real-time order and invoice 10 Days
visibility

Sales Cloud, Service Cloud,
Force.com - Jeeves 21 Days
Order to Shipment © 2011 IBM Corporation

23


Appliance Deployment Topology

Configure, Run and Manage occur
behind the customer firewall
Appliance installed behind the customer
firewall
Connections to cloud applications like
salesforce.com occur through the
appliance Customer Firewall
Connections to on-premise ERP
applications like SAP occur on the
local network
Typically not a DMZ deployment


24


Cast Iron Cloud Deployment Topology

Configure, Run and Manage occur in the
Cast Iron cloud
No additional components required for
off-premise to off-premise scenarios
Connections to cloud applications like
salesforce.com occur through the Cast
Iron cloud Customer Firewall
Secure Connector available for
installation behind the firewall for off-
premise to on-premise scenarios
Secure connector only used for access
to on-premise scenarios


25


Cast Iron and Enterprise Middleware

Complimentary to existing in ESB and
SOA technologies
Connectivity to enterprise stacks through
Customer Firewall
protocols such as Web Services, JMS,
MQ Series
Leverage Cast Iron for rapid cloud
application connectivity
Use the appliance form factor for a
behind-the-firewall-only solution
Use the cloud2 form factor for a hybrid
solution



Visibility of activities and the utilization
Simplicity

26


Work with your integrations
Simplicity

27
IBM Confidential


Configure your integrations in minutes
Simplicity

28
25/05/11 IBM Confidential

The Value of
Application Aware
Cloud Computing

WebSphere



What is Shared Middleware?
Infrastructure View (aka IaaS) Shared Middleware (aka PaaS)

Central Abstraction: Virtual Machine Central Abstraction: Application

Cloud provides: Cloud provides:
• CPUs • Middleware runtimes
• Memory • Databases, Connectivity, Queues
• Storage • Security
• Networking • Caching
• Routing
IaaS does not understand, or care, about the • Storage
software running inside the virtual machine
PaaS has a viewpoint on application,
supporting a particular set of programming
models and understanding the execution of
the application deeply



Running Your Application - Native Hardware

Tune/Admin/Maintain Environments
(Performance, Security, Patches, etc)

Install Application and Connect Tiers
(Different Procedures, lots of config)

Configure Middleware Topology
(Clusters, Active/Standby, Capacity, etc)

Install Middleware
Install Middleware
(Install, Patch, OS Dependencies)
(Install, Patch, OS Dependencies)

Setup Operating System
Setup Operating System
(Install, Patch, Configure)
(Install, Patch, Configure)

Acquire and Setup Hardware
Acquire and Setup Hardware
(Power, Network, Racking, etc)
(Power, Network, Racking, etc)


Running Your Application – Infrastructure Cloud




Select Middleware from Catalog
Select Middleware from Catalog
(Includes OS and Installation)
(Includes OS and Installation)

Run an Instance
Run an Instance
(Select instance size)
(Select instance size)



Running Your Application – Middleware-aware Cloud


Script Application onto Pattern
Script Application onto Pattern
(Standardized Patterns, Automation)
(Standardized Patterns, Automation)

Select and Customize Topology
Select and Customize Topology
Pattern
Pattern

Includes OS & Middleware, Clustering,
Includes OS & Middleware, Clustering,
HA and other characteristics
HA and other characteristics



Nothing is Free...

Native Install
Native Install
High

Server Virtualization
Server Virtualization
IaaS
IaaS

Middleware Aware
Middleware Aware
Topology Patterns
Topology Patterns

Application Patterns
Application Patterns
PaaS
PaaS

SaaS
SaaS
Low

High Low



Unexpected Effects...

Ease of Deployment High
Low

High
High

# of Deployments
Low
Low

High Low


1.Next Generation
IBM Workload Deployer Appliance
Replaces existing
WebSphere CloudBurst
Appliance offering
2. Virtual
Systems Supports direct migration
Deployment of 1 from previous offering
optimized product
configurations
Appliance form factor
(Hypervisor Edition
Virtual
products + base Applications
patterns) using IBM
Virtual Deployment of
best practices.
Virtual Systems Applications workload patterns as
Enables rapid 2 3
integrated solutions
assembly and delivered with
deployment of custom integrated
solutions using pre- management and
configured product monitoring.
patterns with Deployments include
intelligent placement full life-cycle
and mobility. management including
failure recovery,
●
Bring your own intelligent placement
hardware and elasticity.
x86

x86
System p

System z
(z/Linux)



Workload Pattern
 A Workload represents a collection of application components, behavioral
policies and their relationships
– Core components of the pattern include web applications, databases, queues,
connections to existing resources, business process models, batch jobs,
mediations, etc.
– Core policies of the pattern include high availability, SLAs, security, multi-tenancy,
isolation, etc.

Workload Pattern Virtual Application Instance
Load balancer

Initial instance = 3

WAS cluster configured
with session replication


Getting Started Today

WebSphere



How to get started
Assess Workload Determine the Cloud
Understand Strategic Delivery Model
Direction
High IT Provider Relationship Profile

Provider researches,
E-Mail, Software Enterprise
recommends and implements
Enabler technology to enable quantum Collaboration Development
leap in business capability

Provider works with others to develop a
Partner service and provide resources/skills Data
necessary to support the service Test and Pre-
Intensive
Benefit

Production Trad
Processing
Utility Provider of a quality service at a cost equal to or
lower than the competition IT Private Public

Commodity
Provider of an adequate service at a cost lower Hybrid
than the competition Database ERP

Cost
High

Establish Architecture Implement Cloud
Define Business Value
End Cloud Service
Users, Services Planning
Operators Platform & Computing
Applications Infrastructure
Software
Service
Role
Based
Definition
Bus
Access Platform Tools Email
Apps
Service
Infrastructure Publishing
Tools

Sys
BPM Systems Storage
Cloud Platform Service Mgmt
Service Fulfillment &
Catalog Config Tools
BSS
Service
Operational
Reporting & Info Network
Console OSS Web Svr
Analytics
Mgmt



IBM offerings

Public Cloud
Services

Private Cloud
Platform

Private Cloud
Systems



Back To The Future…

 IBM zEnterprise System
 96 5.2GHz cores
 3TB of RAM
 Mixed workloads and architectures
 60% better performance
 80% more efficient



Thank
You!

http://www.ibm.com/cloud-computing/



Copyright and Trademarks

© IBM Corporation 2011. All rights reserved. IBM, the IBM logo,
ibm.com and the globe design are trademarks of International
Business Machines Corporation, registered in many jurisdictions
worldwide. A current list of IBM trademarks is available on the
Web at "Copyright and trademark information" at
www.ibm.com/legal/copytrade.shtml. Other company, product, or
service names may be trademarks or service marks of others.

43 © 2011 IBM Corporation

Hursley Comes To The Nordics – May 2011

IBM Smart Business Desktop on the IBM Cloud is helping a school
district control IT costs

“We no longer worry about what hardware is in the school as
much. We also no longer worry about the applications or
processes that the schools are using because they are the
same for everyone.”
— Maritta Horne, chief information officer and director of technology,
Pike County Schools

 A school district serving more than  The district achieved cost savings of more
10,000 students, avoided the cost of than 60 percent over a full equipment
replacing 1,400 workstations by refresh while providing extremely high
deploying a desktop cloud solution on levels of security and reliability
the IBM cloud  Reduced maintenance and software
 Had an 80% cut in capital budget for licensing costs
IT while simultaneously mandated by  No longer worry about hardware keeping
the State to provide new applications up with application requirements
that workstations could not run.



Cloud is helping Marist College provide key learning
services quickly to regional primary schools and other
universities
“The advantage of using a mainframe [for our
desktop cloud] is tremendous.”
-Bill Thirsk, CIO
Marist College

Marist College provides learning management  Open source services on Linux on
services to regional primary schools and other System z
universities in addition to its own campuses. The  Supports a flexible billing model
desktop cloud solution deployed offers an extra layer  Leverages seamless multi-tenancy
of security since college data is not stored on local with massive virtualization
 Enables security and total isolation
machines or laptops that are easily compromised.
with EAL 5 certified LPAR
The solution runs 630 virtual servers on a single  Tivoli automation makes services
System z maximizing Marist’s limited 3000 sq ft of available in minutes where previously
data centre space it took days or weeks



Turning IT into an enabler for dynamic growth was achieved
leveraging a cloud-based ERP solution

European automobile parts distributor/retailer chooses
IBM Smart Business Desktop Cloud to build a trusted
end to end user environment with an administrator view
and control across the entire solution.

• Grow by 50 branches per year, and IT •Turn on a new location in 2 hours, not
viewed as the hindrance to growth 4 weeks
• Current deployment of 4 PCs per •Significant savings in managing the
employee for full supply chain remote environment
• Enable mobility –12,000 employees in •Reduced software costs by as much
600 branches, plus 600 in HQ as 40%
• Increase flexibility •Overall operating costs for
• Reduce operating costs environment reduced by 30%



In July 2009, IBM interviewed 1090 IT and LoB decision
makers to understand their current cloud adoption

 Sourcing choices  Workload adoption  Delivering "services" in cloud
− Cloud delivery models − Public/private cloud preferences − Service management
− Drivers behind adoption − Adoption rates − Infrastructure readiness
− Barriers to adoption

Development Desktop and Business
Analytics Collaboration and Test Devices Infrastructure Services

05/12/11 IBM Confidential Source: IBM Market Insights, Cloud Computing Research, July 2009. © 2010 IBM Corporation


Top workloads

Top public workloads Top private workloads
 Audio/video/Web conferencing  Data mining, text mining, or other analytics
 Service help desk  Security
 Infrastructure for training and demonstration  Data warehouses or data marts
 WAN capacity and VoIP infrastructure  Business continuity and disaster recovery
 Desktop  Test environment infrastructure
 Dev/Test environment infrastructure  Long-term data archiving/preservation
 Storage  Transactional databases
 Data center network capacity  Industry-specific applications
 Server  ERP applications

Infrastructure and Database, application and
collaboration workloads infrastructure workloads
emerge as most appropriate emerge as most appropriate

Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
05/12/11 IBM Confidential © 2010 IBM Corporation


Identifying workloads with affinity for Cloud
Ready
for Cloud
Collaborative Care

Analytics Medical Imaging
Infrastructure Storage
Financial Risk
Industry Applications
Information Energy Management
intensive Collaboration
Isolated
workloads Workplace, Desktop
Sensitive & Devices
Mature
Data workloads
Highly Business Processes
Customised
Pre- Disaster Recovery
Not yet virtualised
production
3rd party SW systems
May not yet be Development
ready for migration ... Complex & Test
processes & Batch
Market bias: transactions processing Infrastructure
Private cloud Compute
Public cloud Regulation
sensitive
49 05/12/11 Security and Cloud ComputingIBM Confidential © 2010 IBM Corporation


Smart Business Development & Test on the IBM Cloud
An online collaborative environment for the development and testing of applications

Features:
• Instant self-service provisioning of
development and test environments

• Dynamic/ elastic computing for tests and
builds with virtualized environments

• Flexible deployment pricing options
• Private hosted – fixed price, time and
materials, or pay as you go
• Multi-tenant shared and shared – utility/
metered billing based consumption Client Benefits:
•Reduced high cost and deployment time of
Environment: software development and test environment
• System x – Linux and Windows with local • Limit capital investment and significant software
storage and SAN option, p and z to follow license savings
• Eclipse and Rational Tools • Reduce development and test provisioning cycle
• IBM Middleware images
times from weeks to minutes
• Improve quality with reduced defects due to
faulty configurations
• Improve governance and reduce risk of large
software deployments



IBM Smart Business Cloud-Enterprise
Agile cloud infrastructure designed to provide
rapid access to security-rich, enterprise-class
virtual servers, operating systems middleware
and other services, ideally suited for
development and test activities and other
dynamic workloads.
What’s New (or New Enhancement)
– Support for Tier II Business Partner
– Anti collocation through API for more resilient applications
– Software Bundles
– Multiple VLANS for Single Virtual Machine

Features/Business Value
– Choice of nine virtual server configurations
– Choice of Microsoft ® Windows® Server and Linux®
operating systems
– Option to add multiple blocks of persistent storage
– Network isolation options (e.g. VPN/VLAN)
– Premium support options as a supplement to forums

Client Benefits
– Reduce IT costs related with development and test as well
as infrastructure
Learn more ibm.com/cloud/solutions/enterprise
– Shift capital expense to operating expense freeing budget
for transformational projects
– Have complete view of cloud usage through service portal
– improve cycletimes and reduce time-to-market

51 05/12/11 IBM Confidential © 2010 IBM Corporation


SAP Managed Application Services on
The IBM Cloud

Delivering SAP production and non-production
environments via IBM’s Cloud platforms and
automating the most common labour intensive
tasks associated with managing SAP environments
– Standardized offering, bringing proven experience and
expertise with hundreds of customers on our 1st Generation
Cloud SAP Cloud.
– Delivers enhanced automatic provisioning and automation in
this next-generation platform.

– Catalogue of SAP base images
– Automated Cloud SAP system provisioning
– Automated SAP refreshes
– Cloud based SAP cloning
– Automated post clone processing
Client Benefits Learn more
– Reduce cost of SAP Environments http://www.ibm.com/solutions/sap/us/en/landing/cloud_solutions.html
– Reduce cost of SAP Basis and DBA Support
– Reduce complexity / chaos created by proliferation of SAP
development environments
– Reduce cost, lead time and improve quality of SAP
production management and other common tasks



IBM Converged Communications Services – design and
deployment for private UC cloud
IBM Private UC Cloud solution
Leverage IBM expertise to implement a UC solution
on a your private cloud or IBM Smart Business Cloud IBM Technology
Partner’s SW
Enterprise+ Telephony Connections
Management and
Management & Quickr Provisioning
What’s New
Phone Lotus Domino
– Design, and deployment services for organizations Presence Notes
IBM Servers
implementing a private UC cloud solution to reduce Unified Sametime Web IBM BladeCenter
IBM Systems
Messaging Conferencing
costs and improve workforce collaboration and Director
Lotus IBM Storage
productivity. Enterprise
Telephony Sametime

Features/Business Value Data Center Network
– Develops the scope, requirements and design for a UC IBM Services
solution to match the client’s availability, performance
and security objectives.
– Delivers a robust, security-rich, private UC cloud
solution based on client’s business objectives Lotus
clients

Client Benefits Web-
– Reduced costs and improved productivity with security browser

rich, flexible cloud-based UC capability Softphone
– Reduced risk of transition to cloud using a structured
approach
Mobile/ Desk Conference CPE
Smart phones phones Equipment
Learn more phones

http://www.ibm.com/services/us/en/it-services/converged-communications-services.html


IBM Tivoli® Monitoring for Virtual Servers v6.2.3
Improve service availability and problem resolution time across server, storage and
network – all from a single console
 What’s New
 Capacity Reports for VMware (& PowerVM on OPAL)– Predict when they will run out of
capacity, plan for how many customers or workloads that can be added to the cloud;
balance workloads
 Platform Support with KVM and Citrix XenServer; NEW VMware metrics – events/alarms &
virtual network metrics– Managing additional environments with one infrastructure saves
software $ and training $

 Features/Business Value
– Capacity Planning Customers can right size their virtual environment, balance workloads,
and optimize or increase the density of their virtual environments.
– Dynamic thresholding - Customers can change monitoring thresholds dynamically.
Predictive trending
– Integrated physical and virtual resource monitoring
– High availability of applications through proactive monitoring
– Reduces management infrastructure software, labor and hardware costs.
– Client Benefits
– Improves utilization of the virtual environment.
– Improves availability by preventing resource contention
– Helps to respond proactively to problems in the environment
– Just in time advanced notification to provision additional physical resources
– Out of the box integration between virtual and physical storage systems isolates problems
faster
– Broad platform coverage reduces labor and software costs of managing multiple
54 05/12/11
hypervisors.
IBM Confidential © 2010 IBM Corporation


IBM Security Virtual Server Protection for VMWare
Ensures that security policy remains persistent even as virtual machines
migrate from one ESX server to another

 What’s New
– Network performance improvements
– ESX 5.0 platform support

– Provides agentless intrusion prevention and firewall for defense-in-depth security
– Enables network-level workload isolation
– Automatically discovers VMs not seen by traditional discovery tools
– Transparently identifies rootkit activity within the virtual machines
– Quarantines potentially unsafe VMs until their security posture can be validated
– Monitors virtual infrastructure activity

 Client Benefits
– Improved efficiency of virtualization security management
– Threat detection and mitigation across both physical and virtual networks
– Help reduce cost and complexity of regulatory compliance


Speed time to value and enhance virtualization and image support
IBM Tivoli® Provisioning Manager V7.2
IBM Tivoli Provisioning Manager allows the customer to consolidate
virtualization and image management functions from multiple vendors in
a single interface so the same processes and UIs can be used to
manage a heterogeneous virtualized environment.

What’s New
• This version of IBM Tivoli Provisioning Manager provides enhanced Based on the interviews with
usability features and increased support for virtualization and image a customer, Forrester found
technologies.
• Increased level of support for both managed to (agent) and managed an ROI of Tivoli Provisioning
from (manager) platforms including the new IBM POWER7™ hardware Manager for the organization
platform.
• Enhanced support for Microsoft® and Solaris operating system is 240% with a breakeven
patching. point (payback period) of 8
Features/Business Value months after deployment.
–Increased support for the following virtualization technologies:
– VMWare V4 exploitation
– AIX® LPARs
– POWER6™ VM discovery
– KVM hypervisor support
– Advanced image management functions including the new
image library and image mobility support.

Client Benefits
– New usability features for resource discovery, managing virtual
machines, operating system patching, logging, and reporting.

Learn more


Smart Business Storage Cloud
A remote file based storage solution
What is a storage cloud? It is a multi-
tenant pool of data storage resources that
is delivered over a network to local and
remote compute resources. The
business model supports a service
catalog front-end and utility/metered
billing based on consumption.

Features:
Multi-tenant solution can leverage
economies of scale
Dedicated bandwidth for increased
performance
Geographical distribution to service global
customers
Cross site replication for data consistency Use Cases:
Standards based solution (CIFS, NFS, FTP, • Collaboration Data and General File Storage
HTTP) • Digital Media
Unique security model, very high degree of • Web Content Store
isolation • High Performance Analytics
• Medical Records (future)
24x7 monitoring and management
Strong customer service



IBM Smart Business Desktop delivery model can be implemented in
a manner that best meets your customers business needs
IBM Smart Business Desktop Cloud IBM Smart Business Desktop On the Cloud
– A dedicated solution that is built to your – A pre-designed, standardized service that
specifications by developing uses cases that provides a reliable, repeatable, and cost
are representative of your end user effective solution.
community. – Based on usage-based pricing with a monthly
– Delivered to your end users from your site pricing charge that includes an option for you to
or an IBM data centre adjust your expenditures to match the changes
– Also available to be globally managed in your business requirements.
through IBM’s managed services. After the – Designed to be flexible enough to leverage the
design and implementation, IBM can best delivery model to meet your budget and
continue to manage the solution, so you can infrastructure requirements by offering the
focus on your core business. following approaches:
– Offered with payment plans that enable you • IBM data centre – standard multi-tenant.
to capitalize the expense or hybrid approach Most cost effective solution.
that also can be recorded as a operating • IBM data centre – single tenant.
expense. IBM also has flexible pricing
terms for resale of hardware and software. • Customer premise – for customers who
want to the solution on their site.



The IBM solution is not designed with a “one size fits all” approach
but is tailored to best meet the needs of our customers’ business
and infrastructure.
Four approaches to desktop virtualization

• Shared services: server-based applications or desktops deployed in shared
services models (such as Citrix) where users share a single operating system

• Virtual client: virtualization of client operating system and applications on
servers to deliver client computing, specially integrated and priced for client
workloads (VMware)

• IBM workstation Blade: (Physical 1:1) IBM
BladeCenter workstation hardware installed in the
data center to host a connection to a thin client
device; typically, one PC blade allocated per user, but
each PC blade can host up to four users

• IBM streaming services: A full streaming client
that has a one to many broadcast of both the
operating system and applications



Making Cloud Standards Customer Driven
Cloud Standards Customer Council
What’s New
– A customer-led consortium designed to shape the
face of open, standards-based cloud computing
– Managed by OMG with IBM sponsorship
– Membership is free for all customers

– Establish the criteria for open standards
based cloud computing
– Pressure all cloud vendors to keep the cloud open
Customer quote to be added

Client Benefits
– Make sure your voice is heard and your requirements
are met
– Share best practices and experiences with other
customers

Learn more (http://www.cloudcustomercouncil.org/)



Identifying workloads with affinity for Cloud
Ready
for Cloud
Collaborative Care

Analytics Medical Imaging
Infrastructure Storage
Financial Risk
Industry Applications
Information Energy Management
intensive Collaboration
Isolated
workloads Workplace, Desktop
Sensitive & Devices
Mature
Data workloads
Highly Business Processes
Customised
Pre- Disaster Recovery
Not yet virtualised
production
3rd party SW systems
May not yet be Development
ready for migration ... Complex & Test
processes & Batch
Market bias: transactions processing Infrastructure
Private cloud Compute
Public cloud Regulation
sensitive
63 05/12/11 Security and Cloud ComputingIBM Confidential © 2010 IBM Corporation


IBM Smart Business Cloud-Enterprise
Agile cloud infrastructure designed to provide
rapid access to security-rich, enterprise-class
virtual servers, operating systems middleware
and other services, ideally suited for
development and test activities and other
dynamic workloads.
– Support for Tier II Business Partner
– Anti collocation through API for more resilient applications
– Software Bundles
– Multiple VLANS for Single Virtual Machine

– Choice of nine virtual server configurations
– Choice of Microsoft ® Windows® Server and Linux®
operating systems
– Option to add multiple blocks of persistent storage
– Network isolation options (e.g. VPN/VLAN)
– Premium support options as a supplement to forums

Client Benefits
– Reduce IT costs related with development and test as well
as infrastructure
Learn more ibm.com/cloud/solutions/enterprise
– Shift capital expense to operating expense freeing budget
for transformational projects
– Have complete view of cloud usage through service portal
– improve cycletimes and reduce time-to-market



SAP Managed Application Services on
The IBM Cloud

Delivering SAP production and non-production
environments via IBM’s Cloud platforms and
automating the most common labour intensive
tasks associated with managing SAP environments
– Standardized offering, bringing proven experience and
expertise with hundreds of customers on our 1st Generation
Cloud SAP Cloud.
– Delivers enhanced automatic provisioning and automation in
this next-generation platform.

– Catalogue of SAP base images
– Automated Cloud SAP system provisioning
– Automated SAP refreshes
– Cloud based SAP cloning
– Automated post clone processing
Client Benefits Learn more
– Reduce cost of SAP Environments http://www.ibm.com/solutions/sap/us/en/landing/cloud_solutions.html
– Reduce cost of SAP Basis and DBA Support
– Reduce complexity / chaos created by proliferation of SAP
development environments
– Reduce cost, lead time and improve quality of SAP
production management and other common tasks



IBM Converged Communications Services – design and
deployment for private UC cloud
IBM Private UC Cloud solution
Leverage IBM expertise to implement a UC solution
on a your private cloud or IBM Smart Business Cloud IBM Technology
Partner’s SW
Enterprise+ Telephony Connections
Management and
Management & Quickr Provisioning
What’s New
Phone Lotus Domino
– Design, and deployment services for organizations Presence Notes
IBM Servers
implementing a private UC cloud solution to reduce Unified Sametime Web IBM BladeCenter
IBM Systems
Messaging Conferencing
costs and improve workforce collaboration and Director
Lotus IBM Storage
productivity. Enterprise
Telephony Sametime

Features/Business Value Data Center Network
– Develops the scope, requirements and design for a UC IBM Services
solution to match the client’s availability, performance
and security objectives.
– Delivers a robust, security-rich, private UC cloud
solution based on client’s business objectives Lotus
clients

Client Benefits Web-
– Reduced costs and improved productivity with security browser

rich, flexible cloud-based UC capability Softphone
– Reduced risk of transition to cloud using a structured
approach
Mobile/ Desk Conference CPE
Smart phones phones Equipment
Learn more phones

http://www.ibm.com/services/us/en/it-services/converged-communications-services.html


IBM Tivoli® Monitoring for Virtual Servers v6.2.3
Improve service availability and problem resolution time across server, storage and
network – all from a single console
 What’s New
 Capacity Reports for VMware (& PowerVM on OPAL)– Predict when they will run out of
capacity, plan for how many customers or workloads that can be added to the cloud;
balance workloads
 Platform Support with KVM and Citrix XenServer; NEW VMware metrics – events/alarms &
virtual network metrics– Managing additional environments with one infrastructure saves
software $ and training $

– Capacity Planning Customers can right size their virtual environment, balance workloads,
and optimize or increase the density of their virtual environments.
– Dynamic thresholding - Customers can change monitoring thresholds dynamically.
Predictive trending
– Integrated physical and virtual resource monitoring
– High availability of applications through proactive monitoring
– Reduces management infrastructure software, labor and hardware costs.
– Client Benefits
– Improves utilization of the virtual environment.
– Improves availability by preventing resource contention
– Helps to respond proactively to problems in the environment
– Just in time advanced notification to provision additional physical resources
– Out of the box integration between virtual and physical storage systems isolates problems
faster
– Broad platform coverage reduces labor and software costs of managing multiple
68 05/12/11
hypervisors.
IBM Confidential © 2010 IBM Corporation


IBM Security Virtual Server Protection for VMWare
Ensures that security policy remains persistent even as virtual machines
migrate from one ESX server to another

 What’s New
– Network performance improvements
– ESX 5.0 platform support

– Provides agentless intrusion prevention and firewall for defense-in-depth security
– Enables network-level workload isolation
– Automatically discovers VMs not seen by traditional discovery tools
– Transparently identifies rootkit activity within the virtual machines
– Quarantines potentially unsafe VMs until their security posture can be validated
– Monitors virtual infrastructure activity

 Client Benefits
– Improved efficiency of virtualization security management
– Threat detection and mitigation across both physical and virtual networks
– Help reduce cost and complexity of regulatory compliance


Speed time to value and enhance virtualization and image support
IBM Tivoli® Provisioning Manager V7.2
IBM Tivoli Provisioning Manager allows the customer to consolidate
virtualization and image management functions from multiple vendors in
a single interface so the same processes and UIs can be used to
manage a heterogeneous virtualized environment.

What’s New
• This version of IBM Tivoli Provisioning Manager provides enhanced Based on the interviews with
usability features and increased support for virtualization and image a customer, Forrester found
technologies.
• Increased level of support for both managed to (agent) and managed an ROI of Tivoli Provisioning
from (manager) platforms including the new IBM POWER7™ hardware Manager for the organization
platform.
• Enhanced support for Microsoft® and Solaris operating system is 240% with a breakeven
patching. point (payback period) of 8
Features/Business Value months after deployment.
–Increased support for the following virtualization technologies:
– VMWare V4 exploitation
– AIX® LPARs
– POWER6™ VM discovery
– KVM hypervisor support
– Advanced image management functions including the new
image library and image mobility support.

Client Benefits
– New usability features for resource discovery, managing virtual
machines, operating system patching, logging, and reporting.

Learn more


IBM Smart Business Desktop delivery model can be implemented in
a manner that best meets your customers business needs
IBM Smart Business Desktop Cloud IBM Smart Business Desktop On the Cloud
– A dedicated solution that is built to your – A pre-designed, standardized service that
specifications by developing uses cases that provides a reliable, repeatable, and cost
are representative of your end user effective solution.
community. – Based on usage-based pricing with a monthly
– Delivered to your end users from your site pricing charge that includes an option for you to
or an IBM data centre adjust your expenditures to match the changes
– Also available to be globally managed in your business requirements.
through IBM’s managed services. After the – Designed to be flexible enough to leverage the
design and implementation, IBM can best delivery model to meet your budget and
continue to manage the solution, so you can infrastructure requirements by offering the
focus on your core business. following approaches:
– Offered with payment plans that enable you • IBM data centre – standard multi-tenant.
to capitalize the expense or hybrid approach Most cost effective solution.
that also can be recorded as a operating • IBM data centre – single tenant.
expense. IBM also has flexible pricing
terms for resale of hardware and software. • Customer premise – for customers who
want to the solution on their site.



The IBM solution is not designed with a “one size fits all” approach
but is tailored to best meet the needs of our customers’ business
and infrastructure.
Four approaches to desktop virtualization

• Shared services: server-based applications or desktops deployed in shared
services models (such as Citrix) where users share a single operating system

• Virtual client: virtualization of client operating system and applications on
servers to deliver client computing, specially integrated and priced for client
workloads (VMware)

• IBM workstation Blade: (Physical 1:1) IBM
BladeCenter workstation hardware installed in the
data center to host a connection to a thin client
device; typically, one PC blade allocated per user, but
each PC blade can host up to four users

• IBM streaming services: A full streaming client
that has a one to many broadcast of both the
operating system and applications



Making Cloud Standards Customer Driven
Cloud Standards Customer Council
What’s New
– A customer-led consortium designed to shape the
face of open, standards-based cloud computing
– Managed by OMG with IBM sponsorship
– Membership is free for all customers

– Establish the criteria for open standards
based cloud computing
– Pressure all cloud vendors to keep the cloud open
Customer quote to be added

Client Benefits
– Make sure your voice is heard and your requirements
are met
– Share best practices and experiences with other
customers

Learn more (http://www.cloudcustomercouncil.org/)


An Introduction to Cloud Computing: Evolution or Revolution?

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (11)

Semelhante a An Introduction to Cloud Computing: Evolution or Revolution?

Semelhante a An Introduction to Cloud Computing: Evolution or Revolution? (20)

Mais de IBM Sverige

Mais de IBM Sverige (20)

Último

Último (20)

An Introduction to Cloud Computing: Evolution or Revolution?