IBM Innovate 2012 Program Guide

June 3–7 | Orlando, Florida

ibm.com/innovate Program Guide

Welcome to Orlando and
IBM Innovate 2012
The Premier Event for Software and Systems Innovation!
On behalf of the IBM Rational team, I want to personally thank you for joining us for our most important client event of the
year. Innovate provides you with an excellent opportunity to network and share ideas with thousands of your peers, meet
industry experts, and learn more about the IBM solutions that are helping us all build a Smarter Planet.

Innovate 2012 is where you can discover what’s NEXT in software technology, development methodologies, and industry
trends from IBM as well as client thought leaders and practitioners. You’ll also learn how IBM and our partners are going
to help you get there NOW. IBM will share the stage with clients, business partners, and your peers, all of whom will show
how software and systems innovation creates new business opportunities. You’ll see how improved development and
delivery methods help you achieve desired business outcomes, execute with reduced risk and cost, and accelerate the
pace of software and systems delivery. With the proliferation of mobile devices, the consumerization of IT, and the growth
of cloud computing, NOW is the time for enterprises to integrate every aspect of the software and systems life cycle.

Value creation in almost every industry is shifting towards software, and your role in software innovation has never been
more critical. As software and systems professionals, you are building a future that is increasingly reliant on software as the
heart of interconnected and intelligent products and services. I sincerely believe that, at Innovate 2012, you will learn new
and better ways to integrate your processes and deliver the software innovations of tomorrow with the help of our solutions.

More than ever, Innovate 2012 is built around your needs and interests. It is more focused, streamlined, and interactive
than ever before. We have added new elements to the conference such as ScrumMaster® Training, The Innovate Race Car
Challenge and the WebSphere Developer Jam; and, by popular demand, we’ve brought back more interactive sessions,
like Birds-of-a-Feather. We have assembled a strong educational curriculum with a set of new tracks including Agile
Transformation, Cloud Development & Deployment, Mobile Application Development, Direct from the Jazz Developers,
Rational Genius and Packaged Applications. And we could not have done it without you. In fact more than 150 of our
sessions are delivered by you and your peers. Innovate 2012 is itself a true example of how integration, collaboration, and
optimization help drive innovation.

It is a pleasure to have you here and I’m con dent you’ll nd Innovate 2012 a valuable experience. I look forward to seeing
you at the opening keynote session, Monday, June 4th at 8:00am, ET.
Sincerely,

Dr. Kristof Kloeckner
General Manager
@ibminnovate
IBM Software | Rational
#ibminnovate

fb.me/ibmrational

Table of Contents
Table of Contents

Conference Highlights and General Information
Agenda-at-a-Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Conference Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

What’s Happening in the Exhibit Hall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

General Conference Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

2012 Business Partner and Global Rational User Group Activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Conference Maps and Hotel Floor Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Keynote Presentations
Keynote Speakers and Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Technical Tracks, Workshops and Birds-of-a-Feather Sessions
Streams and Tracks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Technical Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147

Open Labs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151

Birds-of-a-Feather Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156

Executive Summit Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159

Exhibit Hall and IBM Solution Center Directory
Sponsors and Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167

Exhibit Hall Floor Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170

Integration Center and Innovate Labs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171

IBM Solution Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172

@ibminnovate
fb.me/ibmrational #ibminnovate

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2012 IBM Beacon Award Finalist
IBM’s Fastest-Growing Business Partner
IBM Rational’s Largest Global Partner Network

Visit us at booth 208 and find out why.

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and General Information
Conference Highlights


Agenda-at-a-Glance
Saturday, June 2 Tuesday, June 5 (continued)
®
9:00am – 4:30pm ScrumMaster Training* 11:00am – 2:00pm Exhibit Hall and
2:00pm – 7:00pm Registration and IBM Solution Center
Information Center Open 12:00pm – 2:00pm Lunch
1:45pm – 2:45pm Breakout Sessions
Sunday, June 3 1:45pm – 6:00pm Open Labs
7:00am – 5:30pm VoiCE One-Day Program 2:45pm – 3:00pm Break
7:00am – 8:00pm Registration and 3:00pm – 6:00pm Technical Workshops*
Information Center Open 3:00pm – 4:00pm Breakout Sessions
9:00am – 4:00pm Business Partner Summit 4:00pm – 4:15pm Break
9:00am – 4:30pm ScrumMaster® Training* 4:15pm – 5:45pm Breakout Sessions
8:00am – 12:45pm Breakout Sessions 5:00pm – 7:30pm Exhibit Hall and
12:30pm – 5:30pm Technical Workshops* IBM Solution Center
6:00pm – 8:30pm Exhibit Hall and Wednesday, June 6
Welcome Reception 7:00am – 6:30pm Registration and
Information Center Open
Monday, June 4 7:30am – 8:30am Continental Breakfast
7:00am – 7:00pm Registration and 8:30am – 9:30am General Session Keynote
Information Center Open 9:30am – 10:00am Break
7:00am – 8:00am Continental Breakfast 10:00am – 11:00am Breakout Sessions
8:00am – 9:30am General Session Keynote 10:00am – 12:00pm Open Labs
9:30am – 9:45am Break 11:00am – 11:15am Break
9:45am – 10:30am Systems and IT/EM Domain 10:00am – 1:00pm Technical Workshops*
Keynotes 11:15am – 12:45pm Breakout Sessions
10:30am – 11:00am Break 11:00am – 2:00pm Exhibit Hall and
11:00am – 12:30pm Breakout Sessions IBM Solution Center
11:00am – 2:00pm Technical Workshops 12:00pm – 2:00pm Lunch
12:00pm/12:30pm Lunch 1:45pm – 2:45pm Breakout Sessions
– 2:00pm 1:45pm – 6:00pm Open Labs
12:45pm – 1:30pm Birds of a Feather Sessions 2:45pm – 3:00pm Break
1:45pm – 2:45pm Breakout Sessions 3:00pm – 4:00pm Breakout Sessions
2:45pm – 3:00pm Break 3:00pm – 6:00pm Technical Workshops*
1:45pm – 6:00pm Open Labs 4:00pm – 4:15pm Break
3:00pm – 6:00pm Technical Workshops* 4:15pm – 5:45pm Breakout Sessions
3:00pm – 4:00pm Breakout Sessions 7:00pm Depart for Special Event
4:00pm – 4:15pm Break 7:30pm – 11:00pm Special Event: SeaWorld
5:00pm – 8:00pm Exhibit Hall and IBM Solution Thursday, June 7
Center (Reception)
7:00am – 1:00pm Registration and
Tuesday, June 5 7:30am – 8:30am Continental Breakfast
7:00am – 7:00pm Registration and 8:30am – 9:30am Breakout Sessions
9:30am – 9:45am Break
7:00am – 8:00am Continental Breakfast
9:45am – 10:45am Breakout Sessions
8:00am – 10:00am General Session Keynote
10:45am – 11:00am Break
10:00am – 10:30am Break
11:00am – 12:00pm Breakout Sessions
10:30am – 12:00pm Breakout Sessions
10:30am – 12:00pm Open Labs
*Separate registration fees apply. For more information,
10:30am – 1:30pm Technical Workshops* visit the Onsite Registration Desk.

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Special Sunday Only Track: Imagine tools necessary so you can code along with us on IBM’s
Southern Hemisphere I – Dolphin Hotel – Mobile Platform and the new WAS Liberty Profile. Join us
Ballroom Level for developer sessions, get your hands on the tools, mingle
Sunday, June 3 8:00am – 5:00pm with experts, and share best practices and an afternoon beer
with your peers! See page 155 for more information on the
Science fiction author William Gibson is quoted as saying, scheduled sessions.
“The future is already here—it’s just not evenly distributed.”
Together, Rational and IBM Research are investigating, NEW! ScrumMaster® Training
envisioning, and inventing the future of software and systems Pelican 2 – Swan Hotel
engineering. This track will give you insights into how the
Offered by IBM in partnership
world is changing, what it means for your development
with Blue Mercury Consulting
organization and your business, and what we, together,
can do to take advantage of these changes. Presentations Saturday, June 2 9:00am – 4:30pm
will range from general technology outlooks to specific Sunday, June 3 9:00am – 4:30pm
investigations and prototypes to address the problems
you will be confronting—sooner than you think. Top Take advantage of a two-day ScrumMaster® Certification
researchers and development experts will be on hand to Course at Innovate2012. Scrum is a widely used practice
answer your questions. many organizations leverage as a starting point in their Agile
transformation. Organizations that successfully implement
NEW! 5-Hour Sunday Session: Accelerating Scrum deliver solutions to their customers faster and with
Innovation with Effective Software Delivery higher quality. ScrumMasters play a key role in successful
Oceanic 8 – Dolphin Hotel – Lobby Level Scrum implementations, acting as the advocate for Agile
teams by removing barriers and reinforcing Agile values.
Sunday, June 3 12:30pm – 5:30pm
This session will combine discussion, hands-on exercises,
Learn about IBM’s strategic application lifecycle management and lecture to introduce the concepts of Agile development
offerings built upon the IBM® Rational® Jazz® platform. Using leadership. Participants who successfully complete
scenarios that reflect real-world software delivery issues the training and the online exam will become Certified
that many organizations face, this session explains how ScrumMasters. A separate registration fee is required for this
IBM Rational provides a solution that delivers end-to-end training. Innovate attendees receive a 40% discount for this
integration and in-context collaboration across the lifecycle, course. Space is limited!
processes, tooling, and roles. Whether attendees come
from the development, quality management, or requirements NEW! Women’s Analyst Executive Panel: What’s
management world, see how IBM Rational Jazz can unify an Next Now for Your Career in Technology?
entire organization. Pelican 1 – Swan Hotel
Tuesday, June 5 3:00pm – 4:00pm
NEW! 7 New Technical Tracks
(See all Technical Tracks beginning on page 31) This session is a panel built by women for women, but all are
welcome to attend.
Cloud Development and Deployment
Hosted by: Connie Moore, Vice President, Business
Mobile Application Development
Technology & Futures Forrester Research
Packaged Applications
Panelists: Cheryl Allison, Executive, Raytheon; Ellen Daley,
Direct from the Jazz Developers
Managing Director, Forrester Research; Gina Poole, Vice
Rational Genius President IBM; Karla Wallace, Executive, General Motors;
Agile Transformation Meg Selfe, Vice President, IBM
WebSphere Developer Jam The Tech industry is under seismic change in business
model and technology advances. Aligned with the theme
NEW! WebSphere Developer Jam of the conference, the panel will focus on how to be a
Oceanic 6 – Dolphin Hotel – Lobby Level visionary through this change. To ride the wave of the next
Wednesday, June 6 10:00am – 5:15pm phase of tech industry growth, the panel will discuss how
Learn about the latest trends, developer challenges and to take intelligent risks while being innovative to advance
IBM’s exciting new WebSphere offerings that improve our your personal brand and career. Come hear how several
developers’ productivity PLUS participate in a live coding women executives have navigated and advanced their
session! Just bring your laptop and we will supply all the careers in technology during periods of tremendous change
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in the industry. This interactive session will provide you with Each exam offered relates to a specific certification path
tips, best practices, and lessons learned from the experts where each path consists of a series of examinations
on how to develop and grow your personal brand within specifically designed to validate one’s technical proficiency.
your company and external network. Be sure to attend this It is strongly recommended that potential test takers prepare
important career development session, which has previously for their exams prior to the conference. To prepare, and to
had standing-room only at other conferences. understand the requirements in terms of the certification
description, test objectives, recommended educational
Back by Popular Demand! resources and estimated time required to take the test, refer
Birds-of-a-Feather Sessions to the IBM Rational Professional Certification Program
on the IBM website: http://www-03.ibm.com/certify/certs/
Monday, June 4 12:45pm – 1:30pm
rl_index.shtml.
Join fellow attendees, partners and IBMers to discuss hot
topics in Systems and Software Delivery. See page 156 for IBM Software Technical Sales Mastery Testing
the Birds-of-a-Feather sessions. This year IBM Business Partners will be able to validate their
skills on IBM Rational solutions and products by being able
Innovate Labs and Integration Center to take IBM Software Technical Sales Mastery tests
IBM Solution Center in the Exhibit Hall within the Certification Lab. They will be eligible to take two
(see page 170 for Exhibit Hall hours) (2) free tests as an attendee. For details on the available
Visit Innovate Labs to see future capabilities that could be in tests, descriptions, test objectives and recommended
our products, as well as demos from IBM Research. Visit the education, refer to the website: http://www-03.ibm.com/
Integration Center to see how your tools, our tools, their tools certify/mastery_tests/index_bd_sw.shtml#18.
can be connected.
Certification Exam Registration
IBM Certification Testing There is no pre-registration. Exams will be provided on an
Europe 1 – Dolphin Hotel – Lobby Level availability basis during the published conference testing
hours. Exams are closed-book and computer-based,
containing multiple-choice questions. They are delivered in
Monday, June 4 11:00am – 6:00pm a proctored environment via Prime, a password protected,
Tuesday, June 5 10:30am – 6:00pm web-based tool. To reduce the wait time, follow the
Wednesday, June 6 10:00am – 5:00pm directions on the Innovate website on Certification and create
your Prometric Username and Password before coming to
Thursday, June 7 8:00am – 12:00pm
the Certification Lab.
Validate your knowledge and
Join the ranks of technical professionals who expand
technical expertise by certifying
and promote their skills by taking advantage of this great
your skills with on-site IBM
opportunity to become part of the IBM Certified Community!
Professional Certification exams!

Attendees of the IBM Innovate are entitled to take two Earn Professional Development Units (PDUs)
(2) FREE IBM Rational Certification exams while onsite Keep your PMP certification up-to-date by earning PDUs by
at the conference. Additional exams may be taken at the attending your choice of 430 technical sessions in 26 tracks.
significantly reduced price of USD $100. Certification exams You will be eligible to earn up to 26 PDUs! Find the “IBM
from Cloud Computing, Cognos, IBM Enterprise Content PDU Certificate of Attendance” form in your conference bag
Management, Information Management, Lotus, SOA, Tivoli, for instructions on recording your total number of PDUs.
WebSphere, and XML are also being offered at a 50% IBM session monitors will be available to sign your form at
discount. In addition, at this year’s conference, we are able the end of each session that you attend. Tally the number
to offer IBM STG certification exams at a special event rate of of PDUs that you earn on your certificate of attendance
USD $95 per exam. These special exam prices offer Innovate form and record the total number against one activity ID at
attendees a significant discount over external testing center http://www.PMI.org.
prices. Exams are payable through an online test tool with
any major credit card. A complete listing of all IBM Rational
certification exams will be available at the Certification Lab.

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Technical Workshops Virtual Concierge – Connect with IBM Innovate
Technical workshops are back by popular demand. Seating Have questions before, during, or after the conference?
is limited and pre-registration is required, so if you have not Just follow us on Twitter (@ibminnovate) and tweet
yet signed up for any of the workshops but would still like using #ibminnovate. Like us on Facebook (http://fb.me/
to attend. Pricing for workshops is as follows: $100 for the ibminnovate) to get exclusive updates and see all the pictures
first workshop; $75 for the second, and $50 for the third and videos from the conference.
and any additional. See pages 147–150 for the workshop
schedule and descriptions. Client Connections Lounge
Europe 2 – Dolphin Hotel – Lobby Level
Open Lab Workshops Monday, June 4 9:30am – 5:00pm
Europe 4 – Dolphin Hotel – Lobby Level Hospitality Reception 4:00pm – 5:00pm
Monday, June 4 1:45pm – 6:00pm *Honoring our Rational Champions
Tuesday, June 5 10:30am – 12:00pm Tuesday, June 5 10:00am – 5:00pm
1:45pm – 6:00pm Hospitality Reception 4:00pm – 5:00pm
Wednesday, June 6 10:00am – 12:00pm
1:45pm – 6:00pm
Hospitality Reception 4:00pm – 5:00pm
The Open Lab workshops provide an opportunity for hands-
Open to all Rational client and Business Partner references,
on experience using IBM Rational solutions, tools, and
as well as our Global Rational User Community (RUC) and
processes. The participant will be able to see the Rational
2012 IBM Champions. This lounge is a welcome retreat
solutions come to life by experiencing a complete usage
during your busy days at Innovate 2012. Stop by and
scenario of the IBM Rational Solution with simulated, but
network with other clients and RUC members. Take a break
real-world data and assets, to accelerate their Rational
and enjoy a snack, book a client reference meeting, check
solution and tool-usage expertise. The open lab workshop
your email, or just put your feet up and relax.
scenarios complement the learning from the speaker
sessions by offering a list of scenarios for the participant to Not already a client reference or RUC member? No problem!
select and work through at their own pace. Let us register you on site then usher you inside. Be one of
the first 25 new references or members per day and then see
VoiCE what’s in store at the IBM Innovate Store! (Check-in with us
IBM Rational Voice of the Client (VoiCE) is an exclusive for details!) Don’t miss the hospitality hour each afternoon
one-day invitation-only event offering the opportunity to (M-W) from 4:00pm to 5:00pm. Join us in the lounge to help
interact with Executives, Product Management leaders, us kick-off the best Innovate conference yet!
and other clients from across the Rational community. This
We can’t wait to see you there.
event features product solution sessions, which facilitate
candid discussions amongst clients who have vast product
Consulting Café
knowledge and a desire to influence the Rational products,
Europe 5 – Dolphin Hotel – Lobby Level
services, strategy, and business decisions. The sessions
provide you with the following benefits: Monday, June 4 10:00am – 5:00pm
Tuesday, June 5 10:00am – 5:00pm
Significant input into steering product direction
Access to key decision makers within IBM Rational
Do you have a question
Influence over product capabilities, enhancements about implementing
and support Rational’s latest Jazz
Insight into IBM Rational development plans technology? Are you trying to figure out the most efficient
way to migrate from CC/CQ to RTC? Do you need some
Collaboration with industry peers to learn and share more caffeine to get you through the day? If you answered
best practices yes to any of these questions, please stop by and see us at
All VoiCE participants must have a confidential agreement the Rational Consulting Café—we are here to help.
in place. If you are interested in learning more about Getting the most out of your Rational investment is what it’s
VoiCE or other Rational Client Programs please email all about. The Rational Services team works with our most
voiceibm@us.ibm.com or stop by the VoiCE registration successful customers to leverage their Rational products
desk for additional information. into real business results. Our mission is to make you

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successful. Whether you have new business problems to Red Carpet Lounge Exclusively for
solve or questions on existing investments, join us for coffee Accelerated Value Program Clients
at the Consulting Café where the Rational Services team Asia 5 – Dolphin Hotel – Lobby Level
can help answer your questions on how to use the Rational
Red Carpet Lounge Welcome Reception
Technologies more effectively. Bring your questions and take
that well deserved, highly productive coffee break!
Red Carpet Lounge
Support Café Monday, June 4 9:30am – 5:00pm
Europe 3 – Dolphin Hotel – Lobby Level Tuesday, June 5 10:00am – 5:00pm
Monday, June 4 – Wednesday, June 6 Wednesday, June 6 9:30am – 5:00pm
9:45am – 1:00pm and 3:00pm – 5:00pm
Thursday, June 7 8:00am – 11:00am
Have questions? Want to share your feedback with our
The Rational Accelerated Value Program Team is proud
Technical Support management and executives? Need to
to continue the tradition of hosting an “invitation only”
learn how to best interact with your IBM Support teams and
experience for our Accelerated Value Program (AVP) clients
expedite your issues and concerns? Looking to discover
at Innovate 2012: the AVP Red Carpet Lounge.
the latest IBM improvements to our support website and
knowledge-base? Well, look no further! Come talk to IBM Here AVP clients have access to exclusive presentations and
Rational Client Support in the Support Café! Drop by and technical discussions driven by client interest and delivered
enjoy some refreshments and discuss your support needs by experts and executives from Rational’s Development and
when YOUR schedule permits. We are here to assist you Client Support teams. The AVP Red Carpet Lounge (RCL)
Stop by and visit us! ribbon is also your ticket to join us for refreshments, forge a
new connection, enjoy a moment of respite, or a chance to
System z Solutions Suite catch up on work. Need help with an Innovate related issue?
Northern Hemisphere D – Buildout Rooms 2 & 3 – The AVP Team will be on hand to assist. The AVP RCL is
Dolphin Hotel – Ballroom Level your exclusive one stop shop for expertise, comfort and
Monday, June 4 9:30am – 3:00pm convenience during Innovate!
Executive Briefing Center
Sunday, June 3 10:00am – 5:30pm
Monday, June 4 10:00am – 5:30pm
Thursday, June 7 8:00am – 11:45am
The System z Solutions Suite is your place to see the
latest solutions and technologies in a relaxed, one-on-one The Executive Briefing Center offers a unique opportunity to
environment. Choose from a variety of solution-focused, meet with IBM executives. This enables you to gain greater
on-demand briefings and demos presented by our technical insight from the leaders of IBM regarding Rational solutions
experts, who will also be available for private consultations. and strategy. The Executive Briefing Center check-in area
is located in the Swan Hotel, 1st floor, across from the Lark
These in-depth sessions will help you: 1 & 2 rooms. If you have one-on-one meetings scheduled,
Understand how to address typical real world problems please arrive five minutes early to check in. If you are not
encountered on a daily basis by system z application scheduled for a one-on-one meeting, go to the Executive
developers Briefing Center check-in desk to request a meeting, subject
to availability.
Use modern tools to monitor, manage, debug and
analyze applications in a real-world enterprise

Discover, identify and categorize key assets and business
logic functionality, and revitalize your applications

Empower your employees to do more, and make their
work easier in the process

Realize quicker time-to-market and time-to-revenue

Get more out of your infrastructure

9


Exhibit Hall Receptions Super Women’s Group Reception
Atlantic Hall – Walt Disney World Dolphin – Asia 5 – Dolphin Hotel – Lobby Level
Ground Level Tuesday, June 5 7:00pm – 9:00pm
During our evening sponsor receptions, discover the Event co-hosted by:
solutions and technologies available from IBM Rational Wendy Toh, Vice President, Rational Worldwide Client
partners in the comprehensive 2012 Exhibit Hall and IBM Support; Dibbe Edwards, Vice President, Rational
Solution Center. Sponsors and partners will be exhibiting Development; and Beth Friday, Vice President, Rational
their latest software solutions. software Services
Sunday, June 3 6:00pm – 8:30pm Appetizers and Refreshments will be served. Do not miss
Sponsored by: out on this opportunity to network with other women in the
Software Industry.

Monday, June 4 5:00pm – 8:00pm Innovate
Tuesday, June 5 5:00pm – 7:30pm

NEW! Systems Engineering Networking Evening Augmented Reality Game
with IBM Rational and INCOSE
In a crowd as big as the IBM Rational user community at
Osprey Ballroom – Swan Hotel
Innovate, it can be hard to get next to your favorite guest star
Monday, June 4 8:00pm – 10:00pm or celebri-geek.
IBM Rational invites you to “A Night with INCOSE” our Not any more, thanks to IBM Rational’s Next2NOW
exclusive systems engineering event where you can play with augmented reality technology! Find out how to geolocate
our latest technology, meet INCOSE President John Thomas, our Next2NOW Zones, where you can get Next2 Innovate
and mingle with Industry experts and systems engineering faves and raves.
leaders. Hosted by the IBM INCOSE and Product and
Service Framework teams, this complementary event
provides networking opportunities and systems engineering
discussions, plus cocktails and appetizers!

ROCK ’N RIDE AT
SeaWorld! ®

IBM Storage Featuring
Co-Hosted by
Foreigner
Expect More from Your Storage

Attendees and guests are invited to experience close-up
animal encounters, thrilling attractions, and lavish performances
at this special event! Dinner and entertainment are included.

Buses depart at 7:00pm from the Convention entrance.

Sponsored by:

See inside back cover for more details.

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Meet the Authors and Book Signing! Introducing IBM Champions!
Innovate Bookstore – Convention Foyer – Dolphin Hotel For a second year, Rational software selected awardees
– Lobby Level for the IBM Champion program. These champions are
Book Store Hours non-IBMers who influence and mentor others to help drive
the best use of IBM software, solutions, and services.
Sunday 10:00am – 5:00pm
IBM Champions are IT professionals, business leaders,
Monday 9:30am – 5:00pm developers, or educators who go above and beyond to:
Tuesday 9:30am – 5:00pm 1) share their knowledge and expertise, 2) evangelize IBM
Wednesday 9:30am – 5:00pm solutions and 3) grow the community of people focused on
IBM solutions.
Thursday 9:00am – 12:00pm
Become an IBM Champion
Book Signings at Innovate 2012
IBM Champion online nominations for Rational open
Conference Bookstore
in January. An IBM panel evaluates each nominee’s
Monday, June 4 contributions over the past 12 months, considering
5:30pm – 6:00pm factors such as community impact, expertise, and the
quality, quantity, and scope of their contributions. Existing
Leading Lean Software Development
Champions are eligible to renew their status if they have
Mary Poppendieck made significant contributions to the community over the
previous 12 months. We will announce the next set of
champions in March 2013.

Tuesday, June 5 Why be an IBM Champion?
12:15pm – 1:15pm In addition to being rewarded with IBM Champion
merchandise, champions are highlighted and recognized
Work Item Management with IBM with
online and at live events. They receive invitations and
IBM Rational ClearQuest and Jazz
discounts to IBM conferences and are granted access to
David Bellagio key IBM business executives and technical leaders to
share their opinions, learn about strategic plans, and ask
questions. In addition, they may be offered various speaking
Tuesday, June 5 opportunities that enable them to raise their visibility and
12:15pm – 1:15pm sphere of influence.

A Practical Guide to Distributed Scrum Get to Know the Champions!
Elizabeth Woodward As you engage with conference attendees this week, please
notice those with a blue “IBM Champion” ribbon affixed
to their conference badge. These are the “go-to” folks for
IBM Rational software and solutions and will be able to
help you navigate the conference schedule, get involved in
Wednesday, June 6
the community, and connect with the right influencers or
12:15pm – 1:15pm
technical leaders.
Physics of the Future
Learn more about the IBM Champion program and how
Michio Kaku you can nominate yourself or someone else. http://ibm.co/
ibmchampion

Congratulations to Our Champions!

Wednesday, June 6
12:45pm – 1:15pm

Disciplined Agile Delivery

Scott Ambler, Mark Lines

11

3 Steps to Agile
Hear Agile
V
T

T

See Agile Rational
Team Concert
V ’
T ®
Top Industry Rated
T ®
Agile Planning and
Development
Team Collaboration
Work Item Management
Be Agile Source Code Management

W

®
T
W T

What’s Happening in the Exhibit Hall
Exhibit Hall Hours A Walk in the Clouds
(See Exhibitor/Sponsor/Maps on page 170) Take A Walk in the Clouds, and experience
what the cloud can do for you.
Booth #138
(Reception)
You’ve heard the buzz about cloud computing, now visit with
Monday, June 4 5:00pm – 8:00pm
IBM SmartCloud experts to discuss how Cloud can enable
(Reception)
you and your business to deliver dynamic services at lower
Tuesday, June 5 11:00am – 2:00pm cost and with less risk. Stop by, explore the vast range of
5:00 pm – 7:30pm IBM and Rational cloud solutions, test drive some of the
Wednesday, June 6 11:00am – 2:00pm solutions, and ask your questions. You will leave with your
“Head in the Clouds.”
Innovate Labs
The Innovate Labs will include demonstrations and NEW! FIRST Robotics at Innovate
presentations that showcase forward-looking work from Monday, June 4 5:00pm – 8:00pm
Rational Development and IBM Research.
Meet FIRST Robotics competition teams, 1902—Exploding
Come visit to see future capabilities that could be in our Bacon and 1649—Team EMS, and their robots onsite during
products soon. Innovate! Experience the innovation that FIRST has to offer
our next generation of engineers.
Smarter Lifecycle for the Cloud

Policy Tester Agile Transformation Zone
Booth #132
Business Analytics for Managing Development
Commitments Interested in Agile but don’t know where to start? Trying
to scale Agile practices in a larger enterprise and hitting
Weaver—Advanced Dev/Test Platform for Integrated roadblocks? Stop by the IBM Agile Transformation Zone
Infrastructure Development in the Exhibit Hall to learn about proven strategies to
DOORS.Next successfully adopt Agile practices and scale them as you
grow. Get real-time advice from Agile coaches, and find out
Advances in Mobile App Testing how IBM can help you identify your Agile bottlenecks to
Systems Optimization Workbench generate measurable results and greater business agility.

Portfolio Strategy & Management Offering Sponsored by:

Integration Center connectED Lounge
Let’s hook up—your tools, our tools, their tools! Stay connectED at Innovate! Follow #ibminnovate to find out
what’s happening before, during, and after the conference.
Do you have business problems that cross the lifecycle Have questions? Just ask us on Twitter (@ibminnovate) or
in a varied and complex tool environment? This real-time Facebook (fb.com/ibminnovate). Don’t forget to stop by the
interoperability showcase allows you to experience live connectED Lounge in the Exhibit Hall to recharge, hang out,
scenarios between a huge variety of tools, from Rational’s connect with experts like IBM Champions, and get some
own offerings to other IBM brand software to third-party tools cool giveaways. It’s your one-stop for everything social media.
to open source. Highlighting the power of Open Services for
Lifecycle Collaboration (OSLC), you’ll see a range of currently NEW! Developer Cafe
available and early prototype integrations being developed by Buildout Room 1
IBM, business partners, and the community at large, linking Being able to meet with developers and technical leads from
data and artifacts from one phase of software and systems Rational has been cited by Innovate attendees as one of the
development to delivery to support. most valuable benefits to be gained at the conference. To
embrace that sentiment, we are introducing a new event at
Innovate 2012: The Developer Cafe.

Located in the Exhibit Hall, the cafe is where conference
attendees can meet with Rational technical personnel who
will share their tools, tips, tricks, and techniques for building
innovative software. Don’t miss the chance to get up close
and personal with the people who wrote the book on
developing great software. 13

What’s Happening in the Exhibit Hall

Enterprise Modernization and SOA User Experience Zone
Come play in the IBM SOA and Enterprise Buildout Room 2
Modernization Sandboxes for System z and Open during Exhibit Hall hours and other times
Power Systems. by appointment.
Learn how you can leverage IBM’s cloud-based product
The User Experience encompasses all aspects of a
trial environments: the IBM SOA Sandbox and Enterprise
person’s experience with a software solution. To attain a
Modernization Sandboxes. The SOA Sandbox lets you
high level of consumability and ease of use requires the
increase your skills and get familiar with IBM SOA and BPM
active participation of the end user in the design of the User
middleware through practical, hands-on, online trials. The
Experience. That’s where YOU come in! Make a difference in
Enterprise Modernization Sandbox focuses on application
Rational software. Stop by the User Experience Zone to meet
design and development for CICS, IMS, Green Screen,
with UI designers, test engineers, and technical leads to let
COBOL, AIX, IBM i and EGL applications for System z and
us know what is important to you. Don’t miss the chance to
Power Systems environments. Come attend this open lab in
have your say in the design of Rational software.
the Solution Exhibit Hall and get your questions answered by
our SOA, BPM, and Enterprise Modernization for System z Planned Sessions
and Power Systems experts while you play! Hands on evaluations:
A Linked Data Approach to Engineering Lifecycle
NEW! Innovate Race Car Challenge Management
Buildout Room 3
Systems Requirements and Design Models Integration
Monday, June 4 via OSLC hands on evaluation
Students 10:00am – 2:00pm
Jazz and Collaborative Lifecycle Management Setup,
Customers 2:00pm – 6:00pm Landing and Navigation

The Innovate Race Car Challenge, by IBM and RP5, an IBM Change and Configuration Management
Business Partner, will pit “Generation Now” vs. “Generation Rational Quality Manager
Next” as students battle customers in a race to the finish Jazz.net
line. Using the Agile process and Rational Team Concert,
Rational Reporting Solutions: RRDI, Insight, RPE
contestants will work through three agile sprints, racing their
cars after each round. Only one car will reign victorious and Rational Enterprise Modernization: Developing with
claim bragging rights for their Generation! Will the energy of Rational IDEs
the students win out over the experience of the customers? Rational Enterprise Modernization: Out-of-box
We don’t know who will win...but we do know it will be fun! raining feature!
Pre-registration is required. System Verification Test (SVT) scenario exploration:
Sponsored by: Quality Manager: New project timelines, team areas and
permissions for test planning and execution
Virtual—and Virtualized—Continuous Integration Testing
WATSON Returns to Innovate! for WebSphere
WATSON made his Innovate debut in 2011 and he’s back
Middleware with Green Hat Virtual Integration Environment
in 2012. Smarter Computing recently became a reality
for most of the world as IBM’s WATSON took on the Departmental Development Scenario (DDS)
Jeopardy! Challenge and handily defeated the two foremost Enterprise Development Scenario (EDS)
contenders. Come try your Jeopardy! skill against WATSON Managing requirements with MS Office and Rational
in our Solution Center. Requirement Composer
System Verification Test use of machine provisioning,
product install, setup and config for testing
Application Project Management with Focal Point/APM
Accelerator workflow
Enterprise deployment of Rational Publishing Engine
Rational Reporting Solutions: Insight, RRDI, RPE

14

General Conference Information
Registration and Information Center Hours IBM Goes Wireless!
Innovate 2012 Stay wired without wires in our designated HOT ZONES
Registration/Information Center throughout the Conference. Bring your laptop or PDA to the
Saturday, June 2 2:00pm – 7:00pm HOT ZONE areas located in the Lobby, Northern Hemisphere
BCD, Northern and Southern Foyers of the Dolphin Hotel
Sunday, June 3 7:00am – 8:00pm and the Swan Hotel Lobby during show hours, and enjoy
Monday, June 4 7:00am – 7:00pm fast and free wireless Internet access. Relax with your fellow
attendees while keeping connected to email, news, or the
Tuesday, June 5 7:00am – 7:00pm Innovate 2012 conference website for the most current
Wednesday, June 6 7:00am – 6:30pm session information. Simply point your wireless card to the
“INNOVATE” SSID!
Thursday, June 7 7:00am – 1:00pm
The Innovate SmartSite and Conference Kiosks
IBM Innovate Store The Innovate SmartSite (innovatesmartsite.com) and
Visit the IBM Innovate Store, conveniently located in the Conference Kiosks allow attendees to access event
Dolphin Convention Foyer. Here you will find an incredible information, including:
selection of Rational software and IBM merchandise. Make
plans to stop by and check it out for yourself: Session schedule and details

Sunday 10:00am – 5:00pm Personal agenda & scheduler

Monday 9:30am – 5:00pm Event news & highlights

Tuesday 9:30am – 5:00pm Conference proceedings

Wednesday 9:30am – 5:00pm Session & Conference evaluations

Thursday 9:00am – 12:00pm Networking and more!

The SmartSite MOBILE application also provides a
Meals (Full conference badge needed) consistent attendee experience to the Web portal and on-site
Continental Breakfast event kiosks. It is designed for HTML5 smart phone browsers
Northern Hemisphere Ballroom – Dolphin Hotel – such as Android, iPhone, Windows Mobile, Blackberry Storm2.
Ballroom Level First time SmartSite users: Create a user account and new
Monday – Tuesday 7:30am – 8:00am password by providing your Innovate 2012 badge number
and last name. After completing your online registration, visit
Wednesday 7:30am – 8:30am innovatesmartsite.com anytime through a browser and enter
Thursday 7:30am – 8:30am your email address and the password you selected to log in.
Your personal agenda can also be accessed and modified
Lunch through a web browser while on site at the conference. If you
Northern Hemisphere Ballroom – Dolphin Hotel – need help or encounter any problems, please inquire at the
Ballroom Level Innovate Information Desk or contact SmartSite support at
Monday 12:00pm – 2:00pm innovatesupport@alliancetech.com.

Northern Hemisphere – Pacific Hall – Dolphin Hotel – Conference Proceedings
Ground Level Innovate 2012 session presentation PDFs will be available
Monday 12:30pm – 2:00pm for download to full conference attendees on the Innovate
SmartSite, the password-protected attendee portal, through
Tuesday – Wednesday 12:00pm – 2:00pm
August 2012. Use your registration confirmation number to
access SmartSite.

15


Audio Media/IntelliQuest Media Going Green!
Information Desk IBM Rational is teaming together with the Walt Disney World
Conference Recordings – Swan and Dolphin Resort to implement a variety of “Green”
Available for Purchase initiatives during Innovate 2012. During your stay and
Monday, June 4 7:00am – 6:00pm throughout the conference, you will notice we have taken
many steps to reduce paper and utilize recycled materials as
well as conserve water, reduce waste and encourage energy
Wednesday, June 6 7:00am – 6:00pm efﬁciency. Some of the changes we’ve made to promote
Thursday, June 7 7:00am – 12:00pm these “Green” efforts include:

MP3 copies of the audio recorded conference sessions Paper Reduction—Online Schedule Building: In
(along with Presentations in PDF format) will be available via an effort to reduce paper, we encourage all conference
the Intelliquest Online Library to full conference attendees. attendees to utilize the online session schedule builder
Library subscribers will receive the URL and a username available at the conference kiosks to preview sessions
and password allowing continuous download for the life to determine which sessions are of interest. Printers
of the online library. Library content may be “streamed” for are available for printing personalized schedules (and
immediate access, or downloaded to your computer for later recycled paper is utilized), but we encourage attendees
access or transfer to your mobile device. The Online Library make notes in their copy of the conference guide or
will remain live for 12 months post conference. The fee for personal notebooks to reduce paper waste.
this all access subscription is $159.00 now and $199.00
Post-Conference url for Technical Session
post conference. Conference recordings are also available on
Presentations: An additional effort to reduce the amount
DVD-ROM for $199.00 now and $259.00 post conference
of paper utilized at the conference is creating a post-
(price includes domestic shipping and handling). Follow the
conference url versus printing handouts of conference
Innovate Replay icon on SmartSite, or visit the IntelliQuest
presentations.
Media Information desk located in the convention foyer
opposite Registration for more information.

WELCOME TO A FASTER FUTURE
+ MAKE AUTOMATION WITH RATIONAL FUNCTIONAL
TESTER MORE EFFICIENT.
+ DELIVER PROJECTS TO THE BUSINESS FASTER.
+ IMPROVE TEST COVERAGE.

For more information go to tafprotesting.com and visit us at Pedestal F in the Ready for Rational Pavilion.

16

Recycling Bins: Paper/Can/Plastic Recycling bins Special Assistance
will be located on all three levels of the Dolphin Hotel It is important to us that you enjoy the Innovate 2012
and throughout the conference meeting space at the Conference. Please stop by the Registration/Information
Swan Hotel. Center if you have any questions or special needs to
be addressed onsite and we will be happy to
The number of printed signs has been reduced.
accommodate you.
Plasma screens have replaced the printing of numerous
conference signs, reducing much of the non-recyclable
Badges
materials.
Attendees and participants are required to wear conference
You will find any session, speaker or conference changes/ badges at all times during conference functions. Badges
updates, plus daily conference highlights on the kiosks are not transferable. Badges will be distributed onsite during
and on the public plasma screens. conference registration. You will be required to pay your
registration fee to replace a lost badge.
The conference evaluations will no longer be printed, but
will be available online at the conference kiosks.
No-Smoking Policy
Complete your session surveys online each day at a The Walt Disney World Swan and Dolphin is a smoke free
conference kiosk or on your Innovate 2012 Portal and resort*. The Hotel kindly requests that you refrain from
each day that you complete all of that day’s session smoking in your room, or on your balcony, as *designated
surveys, your name will be entered to win the daily iPod smoking areas are located throughout the resort. For your
touch! On Wednesday be sure to complete your full convenience, designated smoking areas are located at:
conference evaluation to receive your free conference Dolphin 1st Floor East – located just off the elevators behind
t-shirt! the back entrance of Todd English’s BlueZoo Restaurant;
Dolphin 1st Floor West—located just off the elevators across
Out and About In Orlando! from Picabu; this area is also available for our guests using
Long known as a destination for family fun and the place to the Central elevators and Dolphin Front Entrance—located
shake hands with Mickey Mouse and Donald Duck, Orlando directly to the left while exiting the building, where the
is also home to fabulous golf courses, great shopping, water benches are located. If you have any questions regarding
parks, 5-star restaurants, spas and great site-seeing. the hotel’s non-smoking policy, please contact Guest
Services at extension 66.
If you’re planning to stay on at the Walt Disney World Swan
and Dolphin after the conference to enjoy any of the Walt
Mobile Phones and Pagers
Disney theme parks, you will be able to take advantage of
In response to comments on past conference surveys and
complimentary transportation throughout Walt Disney World®
as a courtesy to other attendees and speakers presenting at
Resort and the “Extra Magic Hour” benefit—each day one
Innovate 2012, we do ask that you please turn off (or move
of the four Disney Theme Parks opens an hour early or stays
to vibrate mode) all cellular phones. In addition, all cellular
open up to an extra three hours after regular closing to enjoy
phones must be answered outside of the meeting rooms.
select attractions, for those staying on a Disney property.
Please keep your fellow attendees and speakers in mind.
(Valid Theme Park ticket and Resort ID required.) In addition,
you can reserve advance tee times at four championship
Lost and Found
Walt Disney World Resort golf courses and receive priority
Located at the Conference Registration and Information
seating at selected Walt Disney World Resort restaurants.
Desk. At the end of the conference anything unclaimed
will be brought to the Walt Disney World Dolphin Hotel
Disney Ticket Desk
security office.
Sunday, June 3 – Saturday, June 9
7:30am – 5:30pm

The Disney Ticket and Information desks are conveniently
located in the guest services area on the Lobby Level at both
the Swan and Dolphin Hotels.

17

2012 Business Partner and Global Rational User Group Activities

Innovate 2012 – Business Partner Summit Rational 2012 Competitive Landscape:
Walt Disney World Swan A Look at the Major Players
Sunday, June 3 9:00am – 4:00pm Swan 10
In this session we will examine our positioning against key
The Rational Business Partner Summit at Innovate 2012 is
competitors as well as Open Source and low-cost providers,
the day dedicated to you, all of our IBM Rational Business
understand how IBM differentiates from these competitors
Partners. Whether you are an ISV, a Reseller, or a Value
and also how we can integrate their presence into our
Added Distributor, the Innovate 2012 Business Partner
environments as a surround play. For key competitors, we
Summit will be packed with all you need to know about IBM
will discuss strategies across the stack and priority offerings,
2012 solutions, the 2012 Rational strategy, IBM Business
value proposition and seller behavior.
Partner programs, and the IT and complex & embedded
systems topics that are shaping the Rational global
Innovate 2012 Business Partner Summit
marketplace.
General Session
The Business Partner Summit keynote and breakout Lunch will be served (located in Swan 5 & 6)
sessions will help you understand how to best position, Be sure to have your IBM Innovate Business
market and sell solutions based on IBM Rational Software. Partner badge.
Through an information-packed series of sessions, practical Sunday, June 3 11:30am – 1:30pm
content will be delivered on marketing programs and best
practices, selling strategies and techniques, tools and tips Join us at the Innovate 2012 Business Partner Summit to
for facing off against the competition, and how to leverage discover what’s next in Rational technology and future trends
growth engines. from some of the brand executives:
Jeff Kristjansen
Morning Sessions Gina Poole
Light breakfast refreshments available at 8:30am
Kristof Kloeckner
Sunday, June 3 9:00am – 11:00am Mark Register
Rob Lamb
Technical Sales Mastery (TSM) Pre-Exam Reviews
Swan 7-9
Afternoon Sessions
During your week at Innovate in Orlando, you will have the Sunday, June 3 1:45pm – 2:45pm
opportunity to take one of the three new Technical Sales
Mastery (TSM) Exams covering Enterprise Modernization, Increasing Client Value Through the Rational Systems
Collaborative Lifecycle Management, and Systems and EcoSystem (located in Swan 7)
Software Engineering. As part of the Business Partner The Relevance of Continuous Integration and Mobile to
Summit on Sunday, we are offering two-hour “ﬁnal reviews” Enterprise Development (located in Swan 8)
for each of the exams.
IT Domain Strategy and Business Opportunities for
These sessions will not teach you everything you need Partners (located in Swan 9)
to know to successfully pass the exam. You still need to
complete the virtual learning associated with each exam. The Make Your Marketing Deliver! Leverage IBM Marketing to
“ﬁnal review” is designed to give you a high-level overview of Build a Stronger Pipeline (located in Swan 10)
the virtual learning materials as well as a discussion of what Break 2:45pm – 3:00pm
to expect on the test. You will also have the opportunity to Light afternoon refreshments
ask any questions related to the learning materials.
IBM Rational Collaborative Lifecycle Management
for IT — Technical Mastery Exam — Pre-Exam Review Game Changing Advances in Quality Management:
(located in Swan 7) Market Insights and Partner Opportunities
(located in Swan 7)
IBM Rational Systems and Software Engineering —
Technical Sales Mastery Exam — Pre-Exam Review Ready for IBM Rational and Rational ISV Open House
(located in Swan 8) (located in Swan 8)

IBM Rational Enterprise Modernization with System z The IBM Mobile Enterprise and Rational’s Mobile Strategy
— Technical Sales Mastery Exam — Pre-Exam Review (located in Swan 9)
(located in Swan 9) The Quick & Easy Way to Find New Customers
18 (located in Swan 10)

Please join us for THE best IBM Business Partner reception

2012 Business Partner and Global Rational User Group Activities
Innovate 2012 Business Partner Café
Atlantic Hall A – Dolphin Hotel ever! Don’t come late. Be sure to have your IBM Innovate
Business Partner badge.
Sponsored by:
Monday, June 4 11:00am – 8:00pm
Meeting Rooms 11:00am – 8:00pm
Experts Onsite 3:00pm – 8:00pm

Tuesday, June 5 8:00am – 7:30pm 2012 IBM Rational Awards for
Meeting Rooms 8:00am – 7:30pm IBM Business Partners
Experts Onsite 11:00am – 2:00pm The IBM Rational team is pleased to present the 5th annual
5:00pm – 7:30pm IBM Rational Business Partner Awards at Innovate 2012.
The Rational Business Partner awards recognize IBM
Business Partners who have demonstrated excellence in
Meeting Rooms 8:00am – 2:00pm
delivering business value solutions to our clients based on
Experts Onsite 11:00am – 2:00pm
their integrations with IBM Rational software. The award
The Rational BP Cafe’ is THE place to be to get informed categories are:
and energized while at Innovate 2012. Come to the Power
Innovation in IT Development
Bar to Connect, Collaborate, Energize. The BP Café is the
Winner: Ascendant Technology
place to plan your Next marketing and sales activities using
Finalist: TestPro Pty Ltd
tools and people available Now! Come to the Power Bar and
Finalist: Qualiti Software Processes
talk to experts about creating a compelling profile, driving
opportunities around Agile, and new IBM Business Partner Innovation in Systems Development
benefits. Meet your customers, meet your reps, meet the Winner: INCHRON GmbH
experts, meet us. Grab a cup of coffee, a smoothie, or a Finalist: 321 Gang
power bar and get connected. Finalist: Willert Software Tools GmbH

Expert table topics to include: Innovation in Enterprise Modernization Development
Navigating and Understanding the Winner: ARCAD Software
IBM PartnerWorld Program Finalist: PKS Software GmbH
Finalist: Island Training Solutions
Enhance Your Business with IBM Supporting Tools
The IBM Rational awards are intended to honor outstanding
IBM Business Partner Marketing & Co-Marketing Programs
achievement among our IBM Business Partners, recognizing
ISV and Developer Relations—Building a Smarter Planet leaders who have made noteworthy contributions to the
with IBM Business Partners industry and our customers. Award winners will be recognized
during the Business Partner Summit on Sunday, June 3 and
Partnering with the Rational Agile Team
will receive recognition throughout the conference.
Develop new WebSphere applications and solutions fast
and cost effectively! Innovate 2012 Best of Show
New this year, the Innovate 2012 Best of Show award
Sponsored by:
TSL Marketing is specifically for sponsors of the Innovate Conference.
plan develop manage
Four semi-finalists were selected to demonstrate their
solution at the Solution Center. After a final review by a set
of IBM executives, Sunday, June 3, during the Exhibit Hall
Business Partner Reception
Opening Reception, a winner will be determined. The
You’ve spent most of the week collaborating, networking,
winner and finalists for the Innovate 2012 Best of Show
meeting, and learning! Now it’s time to chill, relax, and
will be announced on Monday, June 4, at the Opening
unwind! Meet us on the Crescent Terrace at the Swan Hotel
General Session.
Tuesday evening, June 5, from 7:30pm – 8:30pm.
The four finalists are:
We’re offering great appetizers, wine, beer, fruit-infused
cocktails, and some great “scientific” subject matter experts! CloudOne
The only thing missing is You! Worksoft
TestPro Pty Ltd
BigLever Software
19

IBM Innovate 2012 Program Guide

IBM Innovate 2012 Program Guide

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