Gyb Social Marketing Pilot

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Jen Knoedl

Negócios Tecnologia

Grow Your Business with Social Media Marketing Helping IBM Business Partners Understand, Use and Leverage Social Networking Worldwide Software Group Channel Marketing Kristi Cates and Jen Knoedl May 5, 2008

Social Media Marketing: What is it? …and why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Economics of Social Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GYB Pilot Program… in a nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Will document and have agency (TSL) shadow process during pilot to manage on a greater scale.

Grow Your Business Pilot 2Q 2008: Purpose and Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things our Business Partners may ask… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We’re looking for a few good Business Partners… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Budget (aka: Sometimes… it takes money* to make money) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We’ll use next BIG thing(s)! Have you heard of… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FriendFeed.com… feeding them all together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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