Tagging allows listeners to enhance their music experience by sending an SMS code to receive access codes for additional content. Over 4.6 million people in Flanders listen to the radio daily for 175-266 minutes. While most music content is free, 10% of concertgoers pay for exclusive content, spending more on live music than recorded. Tagger.fm aims to enhance the brand experience through interactive media that builds profiles from fan opinions across radio, TV, and print.