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MFG Baden-Württemberg:
At the European Crossroads between ICT and
                          Creative Industries

                                       iMinds 2009


                                       Matthias Holzner
        Head of Team / Project Development and International Affairs




   Enabling Innovation with IT and Media                  © MFG Baden-Württemberg, 12.05.2009 | 1
Creative Industries in Europe:

654 Billion Euros




Enabling Innovation with IT and Media   © MFG Baden-Württemberg, 12.05.2009 | 2
MFG: Public Innovation Agency
                                       European Level

                                        National Level

                     Second Life
                                            Regional Level




                                            DMMK Young
                                            Professionals




    Enabling Innovation with IT and Media                    © MFG Baden-Württemberg, 12.05.2009 | 3
Cross fertilization: ICT and Creative Industries




                                            TRIGGERING


                                                          Creative
                     ICT
                                                         Industries
                                            INSPIRING




    Enabling Innovation with IT and Media                   © MFG Baden-Württemberg, 12.05.2009 | 4
CReATE: Roadmapping the Creative Industries

                                       ANIMATION
ARCHITECTURE
                             Baden-
                             Württemberg
                                                 PUBLISHING VISUAL ARTS

                                                                                 Piemonte

                           …www.lets-CReATE.eu !
       MUSIC
                                                                   ADVERTISING
PRODUCT DESIGN

                                                              SERIOUS GAMES
      West Midlands
      INTERACTIVE DESIGN           FILM
                                                       Rhône-Alpes




         Enabling Innovation with IT and Media                            © MFG Baden-Württemberg, 12.05.2009 | 5
Joint Research Agenda:

     Visual and Interactive Experience
     Tools of Productivity, Automated &
     Intelligent Systems
     Digital Distribution, Semantic Web,
     Intellectual Property
     Nomadic Use of Digital Content
     User-Producer-Interaction in
     Development

     Enabling Innovation with IT and Media   © MFG Baden-Württemberg, 12.05.2009 | 6
VOICES:
Putting existing technologies in a new context

                             E-participation platform

 Social Software                     Semantic Web       Serious Games




     Enabling Innovation with IT and Media               © MFG Baden-Württemberg, 12.05.2009 | 7
Foresight research
            Dissertations
                                                                          Workshops
                                                  Information Architecture
                       Virtual World

                                                   MFG-
Studies                                                                                      Analysis
                                              Creative Labs        Web 3.0
                     Real Time
                                          Cluster Analysis

                                                              Master thesis
                   Research fellowships
          Enabling Innovation with IT and Media                    © MFG Baden-Württemberg, 12.05.2009 | 8
Boosting Collaboration




   Vision: Pooling Europe's Innovation
and Economic Power in Creative Industries

    Enabling Innovation with IT and Media   © MFG Baden-Württemberg, 12.05.2009 | 9
Targets of EICI




                                                In green the goals already achieved, in yellow the
                                              „work in progress“ activities and in red the next steps

      Enabling Innovation with IT and Media                 © MFG Baden-Württemberg, 12.05.2009 | 10
...more than 30 members




   Enabling Innovation with IT and Media   © MFG Baden-Württemberg, 12.05.2009 | 11
„If you do not design the future
                                         someone or something else
                                         will design it for you.“


Dr. Edward de Bono,
Ambassador of EYCI



         Enabling Innovation with IT and Media           © MFG Baden-Württemberg, 12.05.2009 | 12

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I Minds2009 Matthias Holzner Smfg Baden WüRttemberg At The European Crossroads Between Ict And Creative Industries

  • 1. MFG Baden-Württemberg: At the European Crossroads between ICT and Creative Industries iMinds 2009 Matthias Holzner Head of Team / Project Development and International Affairs Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 1
  • 2. Creative Industries in Europe: 654 Billion Euros Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 2
  • 3. MFG: Public Innovation Agency European Level National Level Second Life Regional Level DMMK Young Professionals Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 3
  • 4. Cross fertilization: ICT and Creative Industries TRIGGERING Creative ICT Industries INSPIRING Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 4
  • 5. CReATE: Roadmapping the Creative Industries ANIMATION ARCHITECTURE Baden- Württemberg PUBLISHING VISUAL ARTS Piemonte …www.lets-CReATE.eu ! MUSIC ADVERTISING PRODUCT DESIGN SERIOUS GAMES West Midlands INTERACTIVE DESIGN FILM Rhône-Alpes Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 5
  • 6. Joint Research Agenda: Visual and Interactive Experience Tools of Productivity, Automated & Intelligent Systems Digital Distribution, Semantic Web, Intellectual Property Nomadic Use of Digital Content User-Producer-Interaction in Development Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 6
  • 7. VOICES: Putting existing technologies in a new context E-participation platform Social Software Semantic Web Serious Games Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 7
  • 8. Foresight research Dissertations Workshops Information Architecture Virtual World MFG- Studies Analysis Creative Labs Web 3.0 Real Time Cluster Analysis Master thesis Research fellowships Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 8
  • 9. Boosting Collaboration Vision: Pooling Europe's Innovation and Economic Power in Creative Industries Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 9
  • 10. Targets of EICI In green the goals already achieved, in yellow the „work in progress“ activities and in red the next steps Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 10
  • 11. ...more than 30 members Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 11
  • 12. „If you do not design the future someone or something else will design it for you.“ Dr. Edward de Bono, Ambassador of EYCI Enabling Innovation with IT and Media © MFG Baden-Württemberg, 12.05.2009 | 12