The document discusses Humantics, an organization that provides user experience design services to help make products and services more usable, effective, and pleasant. It offers services like usability testing, user research, prototyping and more to design optimal user experiences from concept to customer use. Testing can be done in its usability labs using equipment like eye trackers to gather insights. The goal is to give applications and services a "PULSE" through a focus on usability, functionality, accessibility, likeability and sociability.
Apollon - 22/5/12 - 09:00 - User-driven Open Innovation Ecosystems
Brokerage 2007 humantics
1. Let’s make things
easier,
more effective,
and more pleasant to use!
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2. What is Humantics?
Training centre for applied Centre for Usability Commercial Division
communication technology Research
(OTC) (CUO)
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3. What is Humantics’ core business?
Design optimal user experiences
by accompanying the development of a new product or
service from the first brainstorming session to customer
contact
by testing and improving your existing product or
service
Usability at large…the “PULSE” Approach:
LIKEABILITY SOCIABILITY PLAYABILITY
PULSE
USABILITY
FUNCTIONALITY
ACCESSIBILITY
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4. Where do the Humantics services apply?
Application fields:
Software
Standard applications, web applications,
websites, iDTV, e-mail marketing
Hardware
Electronic products (Domotica, DVD
player,…)
Industrial applications (digital printing,…)
Services
E-mails, forms, invoicing,…
Prototyping
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5. What services does Humantics offer?
User & task analysis
Information architecture
Conceptual model and prototyping
Expert Usability reviews
Usability testing
Likeability testing
Benchmarking
User centred design & interface design
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6. Usability testing
Usability labs of CUO/IBBT
Stationary lab for optimal comparison
Portable lab for testing in a real-life environment
Mobile lab for testing of mobile devices
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7. Usability testing
Eye tracking
Proof of what and how the user percepts a message
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8. Usability testing
User testing in a LAB - Why?
Measured and in-depth results
Registration and logging of all actions and
reactions of the users for further analysis
Convincing material to show issues to
developers and management
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