Pieter Ballon

1. Living Labs helpingSMEs to
innovateacrossborders:
Businessimpacts
MECHELEN, 22ND MAY 2012
Pieter Ballon
IBBT-SMIT, VUB

2. The problem

3. The solution … User-Driven Open
Innovation Ecosystems?

4. APOLLON:
Advanced Pilots of Living Labs Operating in Networks
Can SMEs use Living Lab networks to test and enter What is needed for cross-border
new markets? Living Lab Networks?
Common
EnergyEfficiency
Homecare & ILS methodology
Common ecosystem
approach
Common research
benchmark
eManufacturing Social Media
Common platform
guidelines
Common integration
framework
The APOLLON objectives:
Demonstrate the value for SMEs of a European network of local open innovation platforms
 Set up thematic networks of Living Labs across Europe
 Develop a common approach for cross-border Living Lab experiments

5. Taking SMEs across borders: the
APOLLON basic scenario

6. The Living Lab approach to cross-
border innovation (1/3)
• Broker access to the
cross-border
ecosystem
Home care
• The Televic – Tunstall organization
case
Insurance Government
Care receiver
Living Developer
Lab
Informal care Service
giver provider
Operator

7. The Living Lab approach to cross-
border innovation (2/3)
• Adapt to different
usage contexts and
ensure local buy-in
• The Logica case

8. The Living Lab approach to cross-
border innovation (3/3)
• Discover new business
models and business
cases
• The ADL – Innoviting
case

9. SME – Business Impact Assessment

10. Revenues - International Markets
Mode of entry in
International Markets

11. Barriers and Contribution to Internationalization
Key Barriers
for SME Internationalization
APOLLON Impact

12. Living Lab Experience
Satisfaction Levels
Recommendations

13. APOLLON:
Advanced Pilots of Living Labs Operating in Networks
SMEs can use Living Lab networks to test and enter We provide what is needed for
new markets! cross-border Living Lab Networks!
Common
EnergyEfficiency
Homecare & ILS methodology
Common ecosystem
approach
Common research
benchmark
eManufacturing Social Media
Common platform
guidelines
Common integration
framework
The APOLLON results:
Demonstrate the value for SMEs of a European network of local open innovation platforms
 Set up thematic networks of Living Labs across Europe
 Develop a common approach for cross-border Living Lab experiments

14. Thank you!
Pieter Ballon
Pieter.Ballon@ibbt.be