2. • K
Koen Vervoort
V t
• ‐ over 10 years experience in operational management
• ‐ responsible for endusers within former i‐City
• ‐ panelmanager within iLab.o
• ‐ focus on operational issues communication & privacy
focus on issues, communication & privacy
• Tim Valaert
• ‐ studied Communication Science & business economics in Ghent
• ‐ panelmanager within iLab o
panelmanager within iLab.o
• ‐ focus on data analysis & methodology
3. Who are we?
are we?
One of the three Ilabs from IBBT with a focus on:
• Setting up a large scale trial outside a lab environment
• Giving representative users the oppurtunity to test ICT
innovation in their d l environment
h daily
• Using the correct methodology for the most reliable
results
res lts
• Managing & coördinating Living Lab‐projects
4. Panel Management?
• 1) External recruitment & field work
1) External recruitment & field work
• 2) Building up panel database
• 3) Recruitment without field work
• 4) SPOC & coaching in living labs
4) SPOC & coaching in living labs
5. What?
• A half yearly survey: wave 1 contains 1260
p p
people
• Asks which mediatechnologies you possess,
and how
and how you use them
• Mediatechnologies?
– TV, Telephone, Computer, Internet, Gaming,
Others
6. Why?
1) Building up a panel database to create a
p
permanent panel, which can be mobilized
p
into new media & ICT living labs
2) Obtaining
2) Obtaining essential sources of information for
of information
IBBT & his partners as
‐ a guide for future media research
‐ starting point for new projects
point for
8. Results
• Did you know that?
– 1 in 4 sends more than 20 SMS each day y
– 63% is a member of at least 1 SNS
– Hotmail leads Gmail 65% to 51 8%
Hotmail leads 65% to 51,8%
– 12,7% dowloads illegaly (liars…)
– 1 in 4 watches the news daily on the regional
channel
– 23% doesn’t have a clue how much they are
p y g
paying for the internet
9. Results
• 5 profiles
– Onliners
– (Mobile) funseeker
– Digital omnivore
Digital omnivore
– Traditional media user
– Mediafoob
11. What s in it
What’s in it for U?
• Use our panel database
– Privacy
y
– SPOC
• W ki
Work in process: Llada
Ll d
‐ Living Lab Aggregated Data Analyser
g gg g y
12. Thanks f l
h k for listening!
!
Any
A questions?
i ?
Koen Vervoort: Koen.Vervoort@IBBT.be (tel 011‐268469)
Tim Valaert: Tim.Valaert@IBBT.be (tel 09‐3314863)
