2. 60% of Itʼs since been proven
Blackberry that we are not
owners check “6 degrees”
email in bed from each other
We looked at 3 in 5
5 billion of us have a
YouTube videos last blog, with 60%
25% of Australia month Twitter is of bloggers
teens are friends with currently growing talking about
by more than daily life
their parents on
social network sites 1000% Only 15% of the
10% of MySpace
traffic comes from Philippines
Asia, for Friendster is online, one of
the lowest in the
Facebook is the itʼs 88% More than 60% of web world
5th largest traffic is now
“country” in the
world
“peer-to-peer”
3. We sent 293,024 Kanye Tweets in 60 minutes
http://mashable.com/2009/09/14/kanye-twitter/
4. how long is that piece of string
what it means to be young
letʼs throw the dice for 2010
20. WHATʼS HOT
SPENDING TIME ONLINE +56%
LISTENING TO MUSIC +53%
USING MY MOBILE +49%
SENDING EMAILS +41%
SOCIAL NETWORKS +37%
WHATʼS NOT
SPENDING $$$ ON MUSIC -36%
WATCHING TELEVISION -46%
PLAYING CONSOLE GAMES -50%
SOURCE: MTV Circuits of Cool. 16 Country.
(% Doing More, Doing Less than Past Year)
27. 107 Friends
(the average number of friends youth have)
54
66
41
66
48
39 30
94 33 31
30
93 83 31 27
60
55 46
48 39 39
41 34 30
11 21 13 15 11 9 14 14 15 9 9 12
Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India
Online Friends
Offline Friends
Close Friends
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
33. N T POSTING
E S
T R
N E
O T HOSTING
C T
MA SHARING
BUILDING
friendship
communities
online
34. ASIAN YOUTH
96 numbers on mobile
87 instant message buddies
100 friends in social networks
4 social networking sites
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
35. Social Networks
(the average number of social network sites youth belong to)
8 5 4 4 4 4 4 3 3 3 3 2
Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
36. 76% belong to at
least one online
Social Network
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
40. For Kids:
a place to play
do stuff, be rewarded
look cute
Moshi Monsters
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
41. For Teens:
a social hangout place
see and be seen
checking in, grooming
Friendster
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
42. For Adults:
a social utility
re-connecting
networking, advancing
FaceBook
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
43. As Social Networks
mature:
mass communication
----------------------------
special interests
specific needs
demographic
geographic
49. 10 Teens and Tweens
Mobility and Location
Virtual Currencies
Social Shopping
Monetization Models
Cross Platform Aggregation
Brands Work It Out
Better Privacy Tools
Intimacy
Immediacy ...
50.
51. thank you
for listening to me
Please note that many of these images have
been sourced from the internet and their rights
have not been cleared for commercial use.