Small change. big difference. is a team of social entrepreneurs who have created a platform that allows customers to round up their purchase total and donate the difference to charity. They target effective charitable organizations and include vendors in providing social change. The team has business, software, and nonprofit experience. Research shows that similar rounding up and donation programs through online retailers like Amazon were able to raise millions for disaster relief efforts. The team plans to grow through partnerships with retailers and restaurants, social media, and helping companies offer an easy way to donate with measurable impact.