ITC Developments in 2009.Vodafone, Paddy Collins

Maximising
productivity through
mobile technology
Paddy Collins
Vodafone Ireland

Paddy Collins, Head of Small and Medium Business
Email: patrick.collins@vodafone.com@vodafone.com
Ph: +353 87 2568528
Agenda
• Review of mobile working trends
• Tools of the trade for mobile working
• The benefits of mobile working for your
business
• How to mobilise your business for
success

Ph: +353 87 2568528
The time is right for mobile working

Ph: +353 87 2568528
Mobile working is standard practice in business
• Mobile working and use of mobile technology is standard business practice
nowadays
– No longer the preserve of senior management
• Only one in 10 SME workers use some form of mobile working tool compared to
one in 5 in corporate workers
– Blackberry
– PDA/Smart Phone
– Mobile Broadband with a Laptop
• 22% growth in mobile workforce in the next 5 years
• Key drivers of the continued uptake of mobile working
– Business Drivers
– Need to service customers more effectively
– Maximise productivity and effectiveness of workforce
– Business agility
– Technology Drivers
– Network speeds
– Increasing sophistication of mobile devices
– Standard phone has internet, email, media and camera capability
– Reducing costs of mobile service and mobile phones
– Social Drivers
– Commute distances and traffic
– Flexible working

Ph: +353 87 2568528
Trends in mobile working
• Vodafone commissioned research “ Meet the Irish M Worker”
– Emergence of a generation of working professionals who thrive on their ability to
harness the power of mobile technology
– Benefits their jobs and their lifestyle
• M Worker
– Employee of a company
– Spend at least one working day per week out of office
– Someone who has access to work email when away from the office
• Typical M Worker
– 56% male/44% Female
– Married
– No kids
– Over 30
– Dublin

Ph: +353 87 2568528
M-working styles
Within the definition of m-working, we have outlined
three specific types of mobile worker that we identify
Boomerangs: Occasionally works away from a fixed
location e.g. jobs which require business trips away from
the office.
33% of Irish m-workers are classified as Boomerangs
Pendulums: Alternate between working at two fixed
locations e.g. the employers office and a home office.
35% of Irish m-workers are classified as Pendulums
Nomads: Work in a number of different places and are
constantly moving amongst them e.g. sales agents.
31% of Irish m-workers are classified as Nomads

Ph: +353 87 2568528
Time spent m-working
• On average, the Irish m-worker is
spending 40% of their working
time in the company office.
• 40% of the time, they are working
in ‘other’ locations e.g. on the
road, in a clients premises, in
hotels.
• 20% of m-workers time is spent
working from home.
• The length of time away from the
office varies greatly between m-
workers.
• Just over 1 in 10 m-workers
travel abroad on business.
On The
Road
2 Days
Office
2 Days
Home
1 Day

Ph: +353 87 2568528
Women m-work differently
•In contrast to their male
counterparts, 44% of female m-
workers prefer to work independently
(vs. 30% of males).
•In an average week, female m-workers
spend nearly two hours more time
working from home than male m-
workers.
•Female m-workers also spend three
hours less on the road than male m-
workers.
•This may be linked to the finding that
Female m-workers being more likely to
have children under the age of 12 (37%
vs. 31% of males).

Ph: +353 87 2568528
Are M-workers happy workers?

Ph: +353 87 2568528
Attitudes toward Mobile Working
Good Thing
75%
Bad Thing
4%
Don’t Know
21%
On balance, do you feel that mobile working has been a good thing for you, or a bad thing?

Ph: +353 87 2568528
Life Interrupted
• The average m-Worker spends an average
of 5 hours working on their laptop at the
weekend.
• m-working is putting a mental strain on one
in four Irish m-workers as they are unable
to switch off from work in their leisure time.
• m-working is also affecting personal
relations as one quarter of m-workers have
been asked by family members to spend
less time working.

Ph: +353 87 2568528
m-workers’ are happy…
•Irish m-workers are ‘taking the good with the
bad’. The benefits of m-working such as
increased flexibility outweigh the negatives
(e.g. inconvenient work hours)
•The vast majority of m-workers believe that
m-working is a good thing and would
recommend it to others.
•The most satisfying elements of m-working
are increased flexibility (34%) and the greater
sense of freedom it provides (25%).
• The benefits of m-working also encourage
m-workers to remain with their employer long
term.

Ph: +353 87 2568528
The Benefits of M-working for the Organisation

Ph: +353 87 2568528
Improved Customer Service
45%
49%
50%
47%
40%
44% 4%
6%
3%
Your relationship with your
customers and/or
suppliers
Your ability to get new
customers
Your ability to service
existing customers
To what extent would you say each of the following aspects of your working life has got
better, stayed the same or got worse as a result of mobile working:
Improved Stayed Same Worsened

Ph: +353 87 2568528
Improved Quality & Efficiency
48%
50%
55%
41%
39%
39% 2%
6%
7%Time spent working
The speed with which you
get work done
The quality of the work
you do
Don’t
Know
5%
5%
2%
To what extent would you say each of the following aspects of your working life has got
better, stayed the same or got worse as a result of mobile working:
Improved Stayed Same Worsened

Ph: +353 87 2568528
M-Worker – tools of the trade
14%
22%
26%
28%
34%
38%
43%
73%
74%Email
Internet
Customer/Client Information
Office Calendar - Diary
Office Working Files
Sales Presentations
Stock Information
Company Applications
Intranet
None of these

Ph: +353 87 2568528
Customer Case Studies
Mobilising Email/Calendaring
• 6 employees with 3 mobile phone
• Microsoft Small Business Server already deployed
• Assumed mobile email
• “For bigger companies”
• “Expensive to deploy”
• Simply had to buy Windows mobile phone and “switch on” the mobile email functionality of
the Microsoft Small Business server
• Now have mobile access to email and calendaring/contacts
• Increased productivity by at least 45 mins per day
•“We are able to sell more products and sell them quicker as a direct result of
using this technology”
Gerard Ryan, IT Director, Acorn Life.
Mobilising the Office
•Acorn Life have provided real time access to customer database applications
• Sales people can now access their Policy Database from the customer’s home, enabling
them to immediately process customer updates from their laptop
• Increased revenue by 30% and an ROI of 6 month

Ph: +353 87 2568528
What do you need to have in place to support the M-
Worker?

Ph: +353 87 2568528
Speed – Network Roll Out
• Vodafone Ireland alone has
approximately 95,000 mobile
broadband users
• Increasing speed and
coverage combined with
affordability
• The mobile office is now very
much a reality
0
5
10
15
20
25
30
2003 2004 2005 2006 2007 2008 2009
Mbps
xDSL GSM/WCDMA
ADSL
1Mbps
ADSL
2Mbps
ADSL2
8Mbps
ADSL2+
25Mbps
HSDPA
3.6Mbps
VDSL2
50Mbps
HSDPA
7.2Mbps
?

Ph: +353 87 2568528
Device Capability - Raising The Stakes
Vodafone
Modem/Nokia
N95/BlackBerry also
driving awareness of
Mobile Internet…
… the physical embodiment
of Moore’s Law
…but coupled closely with
the PC activating device and
enabling upgrades
TV
MP3
Camera
Personal
navigation
Mobile
Internet/Email
Increasing multimedia
functionality & services
Full WWW capabilities now
driving Web 2.0 innovation
on the mobile platform
+
Increasing dependency on
wireless broadband for a
compelling user experience

Ph: +353 87 2568528
Introducing the exclusive Vodafone BlackBerry Storm
Introducing the new BlackBerry Storm
Purpose Built for Vodafone Customers:
• The result of the strong partnership between
Research In Motion and Vodafone.
• A partnership with a mutual heritage of delivering
innovative mobility solutions to businesses.
• Supporting more UK Enterprise BlackBerry
customers than any other network.
The 1st
Touch Screen BlackBerry
• A device end users will love without sacrificing
the control and security that are crucial to
businesses
• A BlackBerry that builds upon a tradition of
mobile messaging excellence, with new features
that open up a world of application possibilities
and business benefits

Ph: +353 87 2568528
Incredible Versatility
Multimedia & Applications:
• The BlackBerry Storm has a 3.25” high definition
display that opens up a world of possibilities for
business applications and media support.
• Push media applications to your business users
such as streamed video casts with corporate
news via the BlackBerry Enterprise Server.
• Utilise the 3.2 Mp Digital camera with built in
flash and image stabilization and/or the onboard
GPS for potential location based services.
• Looking to encourage a healthy work life balance
or attract and retain talented individuals? Unlock
the Storm’s advanced media and social
networking capabilities and offer them to end
users.

Ph: +353 87 2568528
Vodafone Network
• The most essential element within
the mobility matrix
– 99.5% Coverage in Ireland
– €1 Billion investment over 7
years
• Investment in the network brings
clear business benefits to the
business:
– 88% Population Penetration for
Vodafone 3G Broadband
– Customers experiencing up to
3.0MBPS
Red areas= HSDPA
Orange areas= 3G
Light Orange areas = GPRS
Transmission speed and monthly cost are important but availability is essential

Cost – “Can You Afford Not To Mobilise?”
IDC – “…Mobile professionals reported an average of 45 minutes
of dead time per day..”
RIM – “….Remote access to email saves 53 minutes per day….”
Fujitsu – “…..Average payback for many mobile applications is
between 4 to 6 months…”
Cisco – “…..Workers with mobile LAN access could save an
average of up to 8 hours per week compared to those users
restricted to fixed access….”

Ph: +353 87 2568528
People
• It’s becoming increasingly difficult to
manage work life balance
- Traffic Congestion
- Commuter Belt
- More Demanding Customers
- Longer Working Hours
• M-Worker strategy with support from
HR is essential to a successful
solutions deployment
• Present the win win scenario within
your organisation.
- Increased flexibility
- Reduce commute stress
- Work where I need to, when I
need to
- Increased productivity

Ph: +353 87 2568528
Security - Removing Barriers to Secure Access

Ph: +353 87 2568528
Vodafone Office Access
• Hosted remote access VPN
service that requires no
additional hardware in office
network
• Provides secure access to all
office applications via Vodafone
Mobile Network
• Enables access from laptops and
handsets without connecting
them to the Internet
• Easily managed via web

Ph: +353 87 2568528
How Do You Build For Success?

Ph: +353 87 2568528
Your mobilisation strategy has to be personalised - built
around your organisation’s needs
Step 1 – User Profiling
Map your end-user requirements
according to their role in your
organisation
Understand the barriers to
productivity for M- Workers
Determine the impact of mobility
on their roles
Step 2 – Design the
solution around the user
Design your solutions so they
are specifically tailored to do
exactly what your users need,
whether they are in or out of
connection
Only provide the functions that a
user needs to access remotely
Design to be intuitive, using
familiar navigation and therefore
easy to learn and use
Mobilising for Success
1 2

Ph: +353 87 2568528
Points to ponder
• Have you formally considered what part mobility can play in
achieving your overall business objectives?
– Encourage you all to formally review every 6 months with your Service Provider
• Consider how to mobilise your enterprise
– How do I keep my business agile?
– How do I keep my staff and customers better connected?
– How do I control my costs?
• What are your competitors doing ?

ITC Developments in 2009.Vodafone, Paddy Collins

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