LINPAC Packaging & Social Media

1. Case Study
Social Media & LINPAC Packaging

2. How it worked for LINPAC
LINPAC Packaging is one of the GREEN’s oldest clients.
In the past we have solely concentrated on traditional
public relations.
Eighteen months ago after the implementation of a
Fresh Thinking! programme we convinced them to
invest in social media.
Today LINPAC now ranks top on a Google search for
“food packaging” – all helped by the company’s vast
social media foot print. Moreover, journalists now
reference the blog before a press release.

3. New website is link rich with social media

4. Blog has now has 17,000 subscribers

5. And we can monitor LINPAC’s audience

6. 748 followers on Twitter for a packaging company!

7. 75,000 friends on Facebook

8. Gives us huge viral reach

9. All our pictures in one place

10. All latest news every day

11. Ranked Number One on Google

12. Here’s how it works for you
1. We identify your Brand Story - so we can
tell the narrative of your business
2. We identify your Brand Platforms –
topics where your are a ‘thought leader’
3. We create a digital infrastructure – Blog,
Twitter, LinkedIn, daily Paper.li
newsletter, Facebook, Pinterest
4. We produce a Content Plan using your
Brand Platforms
5. Delivered with minimum input from you