Presentation by Ian McKee, LEED AP, to the Brazil 2014 World Cup stadium architects. Ian explains the opportunity and need of "sustainable" stadiums, and "Green" certification by an internationally recognized certification body such as the US Green Building Council. These Eco Arenas can become the centerpiece of 12 new Green Cities in Brazil and form the foundation of a new Green Brazilian Economy. This can be the great legacy of the "Copa Verde", the "Green" Cup, an event (World Cup is owned by FIFA) that could mark the transformation of an Economy and use the greatest stage on earth to celebrate Brazilian Soccer and the future health of our planet.

1. Ian McKee, LEED AP
...translated
Architectʼs Forum
September 10, 2009 Brazil 2014 World Cup

2. What is Copa Verde?
A competition for sustainability
where everyone wins
A movement aimed at leveraging FIFAʼs
Soccer World Cup event to transform
the Brazilian Economy into a “Green,”
Sustainable Economy.
Ian McKee, LEED AP

3. Eco Footprints
Brazil electricity mix
Source: Plano Decenal 2008/2017
Brazil has the shortest path
among large nations, to a
“green,” sustainable
economy
Stephan Harding:
Schumacher College
Source: New Economics Foundation
Ian McKee, LEED AP

4. Human
Impact
Stephan Harding:
Schumacher College
Source: New Economics Foundation
Ian McKee, LEED AP

5. Human
Impact
Stephan Harding:
Schumacher College
Source: New Economics Foundation
Ian McKee, LEED AP

6. Current state of the planet
Latest reports coming from the International Climate
Congress in Copenhagen - March 2009*
* “We can forget the 2℃. We are * Global Emissions are growing
now facing the situation where we at 3% per year, about 2x faster
have to avoid a 5-6℃ rise in than the worst case scenario.
temperature.” - Prof. Katherine
Richardson, head of International
“We are looking now at a future
Climate Congress in Copenhagen.
climate that’s beyond anything
we’ve considered seriously in
climate model simulations.” -
* Sea levels are rising at rates 50% faster Stanford University Ecologist,
than was suggested in the 2007 IPCC Christopher Fields.
(International Panel of Climate Change)
report. Sea levels should rise by 4-7
meters by 2100 dislocating hundreds of “We are on a path that scares me.”
millions of people. Steven Chu - US Energy Secretary, Feb 2009
WE NEED A GLOBALLY UNIFYING EVENT FOR SUSTAINABILITY
Ian McKee, LEED AP

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Global Sporting events to become “Green” Showcase

8. Green Building is a Goal for Architecture
Growth in Green Building: LEED-NC certifications
1500 Buildings use:
• 40% of raw materials globally
“New Constructions” • 72% of U.S. electricity
through Mar 2009 • 14% of total potable water
1125 • Generate 209.7 million tons
of municipal waste per year in
the U.S.A (EPA)
750
5 years to
375 2014
2009 1) Brazil is very behind
2007 2008
2005 2006 schedule
2004
2003 2) Public Project Auctions
0 2001
2002
2000 should come with LEED
certification Requirement!
Source: US Green Building Council - LEED-NC through March 2009
Ian McKee, LEED AP

9. Copa Verde Plan
The largest, coordinated Green Building effort to date: 12 green cities
52% of CO2 emissions worldwide come from
Airports the built environment. Hence, we must reduce Hospitals
electricity consumption by increasing building
efficiency.
12 Arenas
?
Health & Productivity costs, along
+25 years of infrastructure with environmental impact, must
be included in financial analysis.
development in Brazil will
take place in the next 5 years
due to FIFA’s World Cup. Planning for carbon-free
transportation is a critical
Note: The arenas are typically 7-10% of
Hotels the total cost for a city hosting an event. Public Transportation
Brazil can show the World Cup traveler and fans
around the world that it is possible to create a “green,”
sustainable economy. Brazil could become a model for
all to follow...
CopaVerde Plan: Part 1
Ian McKee, LEED AP

10. The Brazilian EcoArenas
The most advanced stadium portfolio in the world...
Sustainable
Solar Power & Sustentável 12 LEED
Water Heating CO2 Capture
technologies
White Roofs
certified arenas
Coberturas Brancas
Energy efficient Lighting
Iluminação eficiente EcoArenas can become
showcase “laboratories”
Materiais Reciclados
Maderia Certificada
for green technologies
Vertical Gardens
Jardim verticais
(com vegetação nativa)
Public Transportation
Transporte Público
Zero Waste
100% Recycling
100% de Reciclagem Geothermal cooling & heating of water
Aquecimento e esfiramento geotérmico de água (para A/C)
Zero Energy, Zero Water, Zero Waste
Ian McKee, LEED AP

11. Arenas: thinking beyond the cost of construction
Green Building Efficiency Gains: in Brazil
Maintenance costs drop 9% yielding an ROI of 3-5 years
9% instead of the traditional 7-10 years
30-50% Water consumption
Purchasing a
30% Energy refrigerator for
+50 years
70-90% Municipal Waste
RISK against higher future costs of water and energy
Green Building Council Brasil
Ian McKee, LEED AP

12. Sponsors proud to be LEED certified
American Airlines Arena
with the support of
Waste Management
www.aaarena.org
This is the path to private
investment and it will be even
more appealing, to investors &
sponsors, if all of the stadiums
pursue this same path:
12 EcoArenas
Ian McKee, LEED AP

13. 5 Arenas in the U.S.A already certified
1.Penn State, Medlar Baseball Field is first to become LEED NC certified.
2.Nationals Park, baseball field, Washington D.C. earned LEED NC: Silver
3.American Airlines Arena in Miami earned LEED EB (O&M)
4.Philips Arena in Atlanta earned LEED EB (O&M)
5.TCF Bank Stadium, Univ. of Minnesota “Gophers” - LEED-NC Silver.
New American Football stadium: 50,805 seats.
Today 31 stadiums around the world are seeking LEED certification
Ian McKee, LEED AP

14. Project
Profile
www.usgbc.org
Ian McKee, LEED AP

15. Opportunity in the LEED point-scale
Brazilian
EcoArenas?
Arenas
Today
www.usgbc.org “Recommendation” by FIFA, August 4, 2009
Ian McKee, LEED AP

16. Global Consumer Study
The consumer is changing
of consumers would rather buy from companies “doing their best”
79% to reduce their impact on the environment. (Leaders: Brasil and
China)
66% believe companies, not governments, need to find solutions to
climate change.
48% of consumers are willing to pay a 10% premium for green goods
The consumer is more willing to use his/her economic power
Havas Media (IPSOS) - 11,000 respondents across (Brazil, China, France, Germany, India, Mexico, Spain, UK and US) - study conducted in January of 2009
Ian McKee, LEED AP

17. The private sector is responding
Ian McKee, LEED AP

18. The media embraces green
Ian McKee, LEED AP

19. Avoiding Greenwash!
What is Greenwash?
Missed Opportunity
Beijing’s Olympic Village
LEED GOLD Certified - ND
The Bird’s Nest is a building with many
green technologies, but, it is not
consistent in its execution and it
is inappropriate for the times.
The largest Green Building complex in the world
(6 years of environmental planning for only one city)
Ian McKee, LEED AP

20. Unprecedented collaboration among architects
Examples of “agreed upon” actions:
1. Use 100% clean and renewable energy;
2. Demand non-fossil fuel based public transportation for all stadiums;
3. Stadium roofs should be white (appropriate SRI), where not a Green
Roof or utilized for solar panels;
4. Green space and “indigenous” vegetation;
5. Preferential parking for electric vehicles;
6. Seek natural light for interiors of stadiums, such as “beam-pipe
illumination” and attempt to use the most efficient lighting technology
available at the time (ie. LEDs, OLEDs or other..)
7. Use low VOC (Volatile Organic Compounds) materials;
8. Use 100% recycled and/or certified wood;
9. Use waterless urinals, dual-flush toilets and low-flow fixtures.
Ian McKee, LEED AP

21. LEED v3 Certification
Who are the
owners of the
USGBC stadium projects?
Owner ?
Architect
Contractor
LEED AP
Design
Team
US Green Building Council: LEED v3
Ian McKee, LEED AP

22. LEED v3 Certification
Certification is carried out by a “third party”
Document
upload is done
via the internet
LEEDv3
Certification is not
guaranteed or easy
to achieve
ISO17021
US Green Building Council: LEED v3
Ian McKee, LEED AP

23. A once-in-a-life-time opportunity
1. LEED certification brings international credibility and a “Green” seal of
approval for Brazil and FIFAʼs World Cup.
2. The EcoArenas will be the poster children of the Cup and the standard
by which the entire eventʼs “sustainability” will be measured. We need
the stadiums of the future; we need monuments to the planet;
3. Executed correctly, this Green Building achievement will produce a new
brand for Brazilian architecture and help make Brazilian architects a
global reference in sustainable, Green Building.
4. The legacy of the World Cup, and we hope also of the Rio 2016
Olympics, will be 12 Green cities and a foundation for a new Green
Brazilian economy. This can help create a better future for generations
to come in Brazil and serve as an example to the world. A “Green Cup”
is the greatest gift that Brazilians can offer the world today.
Ian McKee, LEED AP

24. “The country of the future”, now!
Copa Verde Regata
International Water Day
A mobilization by an entire
country that goes way beyond
soccer and involves everyone
Florianópolis, SC - Brasil March 22, 2009
Ian McKee, LEED AP

25. Ian McKee, LEED AP
contact@copaverde.com
Thank you
...translated
Architectʼs Forum
September 10, 2009 Brazil 2014 World Cup