I had the opportunity to speak last weekend to the Quebec Community Network Group, here are the slides I used in that presentation. I’ll also be blogging next week on the tools I used for social media participation and answering some specific questions the crowd at the QCNG had for me.
HTML Injection Attacks: Impact and Mitigation Strategies
Social Media Matters
1. Social Media &
Community Building
on a shoestring budget
a presentation by Ian Capstick
to the Quebec Community
Groups Network
2. 2005: 60% of traffic came from Google
2009: 65% comes from social media
- Véronique Marino at #rendezvous09 Citizens Media Conference
3. Private Initiation Corporate Initation
0 15 30 45 60
Very believable
Somewhat believable
Not Very believable
Not at all believable
I’m not sure
4. Do you have a budget devoted
specifically to social media?
12%
15%
Is this budget for social media more
73% or less than what it was last year?
0 18 35 53 70
No budget
Social Media Budget More
Refused
Same
Less
5. During BC election the Tyee asked its’ audience to donate to cover the
costs of election coverage. They thought they could raise $5000.
They raised $25,000.
- David Beers, founder of the Tyee, #rendezvous09
10. “Social media is media designed to
be disseminated through social
interaction, created using highly
accessible and scalable publishing
techniques. Social media supports
the human need for social
interaction with technology.”
- Wikipedia
31. “Customers can evaluate the worth of
products and services at levels not possible
before. Employees share formerly secret
information about corporate strategy,
management, and challenges. To collaborate
effectively, companies ... have no choice but
to share intimate knowledge...”
- Don Tapscott, author & researcher
