4. Customers U.B.E.R. Class (Unaffected By Economic Recession) Average Household Income >$150K Decision Makers Products and Venues Premium product lines Events held in DC’s finest locations 2008 Sales Research
5. Effective way to brand/distribute products to U.B.E.R.S. Year-Round opportunities Recession-proof Sports Event Marketing
6. Effective way to brand/distribute products to U.B.E.R.S. Year-Round opportunities Recession-proof Sports Event Marketing
7. Effective way to brand/distribute products to U.B.E.R.S. Premium products Congenial social setting BUT… PGA Tour Sponsorship
11. Q: “How can I take advantage of the marketing opportunity of a PGA tour event without the huge cost?”
12. A: Use “Inside the Ropes: the Best of the Golf Lifestyle”.
13. Invitation event Mid-week dates At least one per month starting in October 2009 Held in Morton’s Conn. Ave. bar area “Inside the Ropes” Event
14. Hosted by Michael Williams 7 years in local and national golf Member, USGA Co-host of Capital Golf Weekly Guest Commentator, SportsTalk w/ Glen Harris Bunkershot.com Editor Host, Sticks and Stones Radio Show “Inside the Ropes” Event
15. Heavy Hors d’oeuvres Free signature cocktail Free cigar Discount on dinner from Morton’s (same evening) Gift Bag Prize Drawing “Inside the Ropes” Event: Benefits
16. Patio (with Boardroom Back-up) Dedicated wait staff (1 Bartender, 2 Servers) Event support from BBD Group “Inside the Ropes” Event: Logistics
17. Exclusive golf travel packages Exclusive equipment shows from Manufacturers Guest Speakers Special guest golf instructors Automobile test drives Whiskey/Cigar tastings “Inside the Ropes” Event: Activities
18. Dave Lucas (Anchor, Newschannel8) Rep. Eleanor Holmes Norton Rep. James Clyburn Eric Trump (Entrepreneur) David Falk (Sports Agent) John Feinstein (Sportswriter) Frank Fahrenkopf (ex-GOP Party Chair) Harry Thomas (DC Council) Muriel Bowser (DC Council) Thomas Hanrahan (CEO, Morton’s) “Inside the Ropes” Event:Invited Guest Hosts
19. Morton’s (Conn. Ave.) E-mail list Highest net worth of any Morton’s in U.S. D.C. Chamber of Commerce VIP List Decision makers in the Region BBD Group List Exclusive list of public and private sector Your Client List Up to 100 e-mail invites for name sponsors “Inside the Ropes” Event:Target Audience
20. All Covered Largest IT Provider in Northern California D.C. Chamber of Commerce Hub for Decision makers in the Region Jim Coleman Automobile Group 7 brands including Jaguar and Land Rover Sofio Barone Custom Tailors JB Cigars Morton’s the Steakhouse Miura Golf The Art of Shaving Newschannel8 “Inside the Ropes” Event:Sponsors
21. The House of Ruth Shelters for Women and children MenzFit Life skills and clothing for needy men Langston in the 21st Century Education Center Providing tools and tutoring East of the Anacostia “Inside the Ropes” Event:Charities
