Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blog posts looking for new ways they can work hard for your business? The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways, even turning it into lots of new ideas. Here are seven ways you can do just that. Visit copywritematters.com for copywriting courses, consults and content that improve your copywriting!

1. Practical Ways
to turn
@CopywriteMattrs
Old Blog Posts
7
New Businessinto

2. Your blog
is a goldgold
minemine of
knowledge
and ideas.

3. But how often
do you make
time to turn
old blog posts
into newnew
contentcontent?

4. Get moremore
out of your
content!

5. Check out
these 7 ways
to turn old...

6. Check out
these 7 ways
to turn old...
to new!

7. Look for old ideas you can expand on.
11

8. Look for old ideas you can expand on.
11Read old, forgotten posts
with fresh eyes.

9. You will often
spark new ideasnew ideas
and topics
related to your
original piece.

10. Link and optimise.
22

11. Link and optimise.
22Keep your readers clicking
by linking between posts.

12. It's great for
SEO and keeps
people on your
website for
longerlonger.

13. Convert your old blog posts
into new formats.
33

14. Convert your old blog posts
into new formats.
33Turn them into podcasts,
slide decks, or videos.

15. Like this oneone! From this:
To this:

16. Create a popular posts summary.
44

17. Create a popular posts summary.
44Stuck on what to write
about? Summarise!

18. Compile the
most popularmost popular
blogs into a
new blog post!

19. Share those old blog posts.
55

20. Share those old blog posts.
55Reignite the conversation
and get new readers!

21. Keep a log of
blog tweets and
pluck tweets out
to share againagain
and againand again.

22. Turn old blog posts into an ebook.
66

23. Turn old blog posts into an ebook.
66You probably have a
ton of content.

24. Pick posts
on a similar
theme and turn
them into a
free downloadfree download
for subscribers.

25. Turn old blog posts into an
autoresponder series.
77

26. Turn old blog posts into an
autoresponder series.
77Take a topic from beginner
to more advanced level.

27. Your readers
sign up to get a
regular dose of
learninglearning through
your email
autoresponder
series.

28. The great thing
about content
marketing:

29. Once you come
up with one idea,
you can share it
in different
ways and turn it
into lots of
new ideas.

30. Want to write better
blogs?
@CopywriteMattrs
Belinda Weaver

31. Grab this handy cheat sheet:
20 Incredibly
Useful
Copywriting Tips
(that will transform the
way you write)

32. Grab this handy cheat sheet:
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