1. PESTEL ANALYSIS : Greece
Presented By,
Amol Jadhav (Roll No. 10)

2. PESTEL Analysis
• PESTEL is an acronym that stands for Political,
Economical, Social, Technological, Environmental
and Legal.
• It is used to describe an analysis that is used for
determining the opportunities and risks of global
expansion.
• A strong framework used by global and multinational
corporations to set the stage to develop specific
tactics to mitigate the risks involved in executing
their vision in unfamiliar environments.

3. Map

4. Greece
• Capital: Athens
• Official Language: Greek
• Independence : Ottoman and Roman Empire
• Area :131,990 km (96th)
• Population:11,305,118 (74th)
• Currency: Drachma(2,650 yr old) and replaced
with the Euro in 2002.
• Official name : The Hellenic Republic(Ellas or
Ellada).

5. Political Environment
• President : Karolos Papoulias (Party: Pasok) Since 12-
Mar-2005.
• Prime Minister : Lucas Papademos (Independent)
Since 11-Nov-2011.
• Finance Minister : Evangelos Venizelo (Party:
Panhellenic Socialist Movement) Since 17 June 2011
• 1977 – 2011 Greece was ruled alternatively by New
Democracy and PASOK being the two major political
parties.

6. Economical Environment
• GDP
• (Total): $318.082 billion (37th)
• (Per capita):$27,624 (29th)
• HDI: 0.861 (2011, 29th)
• GDP Composition (2009)
6. Agriculture: 3.4%
7. Industry: 20.7%
8. Services: 76%
• EXPORTS (22.45 b€ ) : goods, fruit, vegetables, olive oil, textiles, steel,
aluminium, cement, and clothing, refined petroleum and petroleum-based
products.
• Main export partners: Germany, Italy, United Kingdom, and United States.
• IMPORTS (43.5 b€ ) : Iindustrial and capital goods, foodstuffs, and petroleum.
• Main import partners are European Union members (Germany, Italy, France,
Netherlands, UK), Russia and China.

7. Social Environment
• Ethnic Groups : Greek (94%),Albanian(4%) &
Others (2%).
• Official Languages : Major Greek.
• Foreign languages learned : English, French,
Spanish, Italian and German.
• Orthodox Church of Greece (97%).

8. Technological Environment
Thessaloniki Science Centre and Technology
Museum
• R&D 456.37 million Euros.
• PC Sales (electronics
retailers Saturn, Electro
World, FNAC, and Media
Market, 2009).
• European Space
Agency(ESA) since 2005.
• Telecommunication.

9. Environment
• Climate : Mediterranean (Mild, wet winters and hot,
dry summers).
• Pindus Mountain range strongly affects the climate
of the country, as areas to the west of the range are
considerably wetter on average (due to greater
exposure to south-westerly systems bringing in
moisture) than the areas lying to the east of the
range (due to a rain shadow effect).
• Snowfalls : Mountainous areas of NW Greece (parts
of Epirus, Central Greece, Thessaly, Western
Macedonia etc).

10. Legal Environment
• Constitution : 11-June-1975 (Third Hellenic
Republic).
• Legal System : European laws and influenced by
German and French law.
• Areios Pagos :Supreme Civil and Criminal Court.
• European Law
• Civil Law
• Business and Partnership Laws.

11. Thank You !!!