Presentation delivered at Brighton Social Media, July 2014 meet up.
Looking at mobile take up and the need for optimisation, looking specifically at UK ski tour operators.
5. • 32% of consumers make at least a
monthly purchase by mobile
• Google gives preference to sites with
mobile accessibility
• Half of websites report at least 30% of
their traffic is from mobile
@skipedia
Mobile isn’t coming, it’s here…
12. How well have the UK’s ski
companies optimised for mobile?
• Research conducted 30 June to 03 July
using Google Developers PageSpeed
Insights and Samsung Galaxy.
• Speed and User Experience scores
provided by Google
• Results may vary by device
@skipedia
13. Crystal Holidays
No. 1 in the market, largest ski company in
the UK
Speed: 42/100
User Experience: 76/100
Our Score: 2/10
Font size is legible, but tap links too small.
Overall unsuitable for mobile viewing.
@skipedia
14. Neilson Ski
Summer and winter specialist. No.3 in
the UK ski market.
Speed: 53/100
User Experience: 59/100
Our Score: 2/10
Font size is legible, but tap links too
small.
@skipedia
15. Ski Esprit
Specialist family ski operator. 4th largest
ski company in the UK.
Speed: 45/100
User Experience: 62/100
Our Score: 2/10
@skipedia
16. Skiworld
Largest independent in the UK market –
5th largest overall.
Speed: 47/100
User Experience: 65/100
Our Score: 2/10
@skipedia
18. Inghams
No.2 in the market, but no.1 on mobile
Speed: 48/100
User Experience: 98/100
Our Score: 8/10
Hurrah! A ski company that has
optimised for mobile…
@skipedia
22. Ski Beat
• Easy to navigate
• Nice big icons to click on
• Contact us option
• Clear instructions and navigation
• Large easy to read fields
@skipedia
23. Le Ski
Medium-sized independent.
Speed: 58/100
User Experience: 87/100
Our Score: 7/10
Fastest speed score, optimised for mobile,
but no call to action on home page.
@skipedia
24. Le Ski
• Individual property pages more clear
• Price panel easy to view
• ‘Book online now’ icon clear
• Includes floor plan
• Simple booking process
@skipedia
25. @skipedia
‘How is the ski industry optimising for
mobile?’
Presented by Iain Martin
Skipedia Travel Marketing
July 2014