12. tradi&onal digital
retail
partner engagement PR
13. leading to powerful results
275+ 250MM
5 1,100
local broadcast hits global PR media
hits on naJonal global media
in top 25 DMAs impressions
morning shows placements
16
487MM 6%
countries included Quadrupled traffic
global Facebook increase in
in global Facebook to Starbucks.com
impressions global Facebook
Reachblock
fans
15. make a commitment
“The key here is we are connecting directly
with our loyal customers who will be driving
our future growth”
- Howard Schultz underscoring Starbucks social media successes