Identified practice based on information system for achieving objective

International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
6510(Online), Volume 4, Issue 2, March- April (2013)
195
INNOVATIVE FOURTEEN ITERATIVE STEPS (IFIS) MODEL:
IDENTIFIED PRACTICE BASED ON INFORMATION SYSTEM FOR
ACHIEVING OBJECTIVE IN INDIVIDUALS’
LIFE & BUSINESS SUCCESS
Dr. Sharad Raghuvansh, Asst.Professor,
Sharda University, Knowledge park-III,
Greater Noida, U.P. ,India
ABSTRACT
This article creates an innovative model for successfully achieving objective based on
effectiveness of Information System. In the article four different cases are studied of
renowned individual achievers in different fields. The reason for taking highly successful
famous achievers from four different fields/streams for ones’ awareness in whatever field one
may choose may follow onto their footsteps to become an achiever may not be up to that
stature however can be up to certain extent. Through such achievers taken in this article as
cases studied to derive common phenomena between their practices which existed to generate
the model for success also keeping in mind their derived lessons to learn from them. The
whole comparative study on cases on certain common parameter is made to understand their
journey from their background till experiences of struggle in not only achieving objectives in
their professional and personal life but also how much they had balanced their both aspects of
life. This article formulates to practice the innovative fourteen iterative steps (IFIS) model to
successfully achieve objectives in both aspects of life and flow chart generated as pictorial
representation of this IFIS model, this also should be implemented in the business world for
success.
Key Words: Information, Information System, Personal Life, Professional Life & Objective
of Life
1. INTRODUCTION
This article is formulated in making individual to realize the importance of
Information System (IS) in their life as the only weapon in developing their life for achieving
their targeted goal or objective. Information System has been elaborated in detail to make one
understand from all aspect how information plays vital role and a key tool for which system
INTERNATIONAL JOURNAL OF MANAGEMENT (IJM)
ISSN 0976-6502 (Print)
ISSN 0976-6510 (Online)
Volume 4, Issue 2, March- April (2013), pp. 195-223
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has developed to manage and can critically help for development. Information from
definition, generation, generators, need, importance, role of IS and till technologies used in IS
as (IT) has been covered and elaborated in such a way that one has to focus on IS to be an
achiever.
Personal Life is identified as family life which private life a line which differentiates
personal life with professional life. Professional life is related to outside world where one has
to contribute to the world as for their existence in the world. Mainly in the modern era
through professional life one has to earn for their family life development. This article
derives how one can be achiever in both professional life and personal life success through
Innovative Fourteen Iterative Steps (IFIS) model. This IFIS which is formulated through
study of case studies in this article based on information System.
This article itself provides information for individual as highlighting seven effective
habits and lessons to be learned from the cases discussed. Cases in this article are of those
world fame Indian personalities of different fields such as Sports (of Cricket), Film Industry
(of Acting), Business Industry (founder & mentor) and Politician (non-comparable leader) are
the information provided as the vital tool which could be utilized for one’s growth,
development and be successful in life by achieving objectives, similarly followed by the
business world. This study through all dimension of comparative analysis among the cases
brought out a common phenomenon which occurred between their achievements. The lessons
one should learn from the four diversified stream cases discussed in this article from their
personal family life background to the professional and personal development indicated their
struggle of experiences in development and come out to be achievers in their both aspects of
life. Reason for ach famous personality from different streams have been picked up for this
study is to make one understand no matter what the stream is one could achieve success by
following what was common practice between them which was followed. This is how this
article created innovative model as best practice for any individual to be a best performer.
Through such cases studies this article has formulated innovative model to be known as
Innovative Fourteen Iterative Steps (IFIS) as algorithm which is also represented through
flow chart that one could follow to be an achiever, this is the main part of this article that one
must focus.
1.1 Introduction to Information System
“Information System” constitutes of two entity words. One entity is “Information”
which has various definitions as by Oxford Dictionary “1. facts provided or learned about
something or someone: a vital piece of information, 2. what is conveyed or represented by
a particular arrangement or sequence of things: genetically transmitted information ”.
Other definitions by Dictionary.com “1.knowledge communicated or received concerning a
particular fact or circumstance; news, 2. Knowledge gained through study, communication,
research, instruction, 3. The act or fact of informing, 4. An office, station, service, or
employee whose function is to provide information to the public” One of the most common
ways to define information is to describe it as one or more statements or facts that are
received by a human and that have some form of worth to the recipient. The recipient is
responsible destination to receive applicable information at the right time for their
productivity. “System” also has various definitions as by Oxford Dictionary “1. a set of
things working together as parts of a mechanism or an interconnecting network; a complex
whole, 2. a set of principles or procedures according to which something is done; an
organized scheme or method, 3. (the system) the prevailing political or social order,

197
especially when regarded as oppressive and intransigent”. By Dictionary.com “1.an
assemblage or combination of things or parts forming a complex or unitary whole: a
mountain system; 2. any assemblage or set of correlated members; 3. an ordered and
comprehensive assemblage of facts, principles, doctrines, or the like in a particular field of
knowledge or thought; 4. a coordinated body of methods or a scheme or plan of procedure;
organizational scheme; 5.any formulated, regular, or special method or plan of procedure”.
From Encyclopedia Britannica Information System is defined as “an integrated set of
components for collecting, storing, processing, and communicating information. Business
firms, other organizations, and individuals in contemporary society rely on information
systems to manage their operations, compete in the marketplace, supply services, and
augment personal lives. For instance, modern corporations rely on computerized information
systems to process financial accounts and manage human resources; municipal
governments rely on information systems to provide basic services to its citizens; and
individuals use information systems to study, shop, bank, and invest.”
There are certain habits on which individual has to keep in mind for their own personal
growth as information to develop themselves.
1.2 Introduction to Business Information System
Business Information System is a combination of people, hardware, software,
communication devices, network and data resources that processes (can be storing, retrieving,
transforming information) data and information for a business purpose. The operation theory
is just similar to any other system, which needs inputs from user (key in instructions and
commands, typing, scanning). The inputted data then will be processed (calculating,
reporting) using technology devices such as computers, and produce output (printing reports,
displaying results) that will be sent to another user or other system via a network and a
feedback mechanism from business contributors that controls the operation to meet the
business objectives. In business there are four major types of Information System are used as
Expert Support System (ESS) at top strategic decision making level , Decision Support
System (DSS) at top tactical decision managerial level, Management Information System
(MIS) at middle managerial level, Transaction Processing System (TPS) at lower managerial
level. Such kind of Information system are implemented in business information system
achieve business goals according to business plans [1].
EFFECTIVE UTILIZATION OF INFORMATION IN BUSINESS
With information and business services now the fastest growing sectors of the service
economy and with the enhancement of commoditized business process, service oriented
architectures, service oriented infrastructures, on demand computing, cloud computing and
self-service systems, there is a strong, promising relationship between the study of
computational systems [3]. The application of Information and Communication Technology
(ICT) has the imminent to facilitate the digital transformation of service activities into service
models and computational service components, but these technologies can be advanced
through novel intelligence techniques, models and methodologies to compete in the emerging
knowledge-based economy. Growing knowledge of ICT design, execution, storage,
transmission and reuse is creating opportunities to configure these technologies into service
relationships that create new value [4]. More specifically, ICT provides the means to improve
the efficiency, effectiveness, and innovativeness of service systems. A services research

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agenda requires addressing service and technology management strategy that can integrate
the heuristic nature of designing, modeling, representing, and warehousing best practice
business processes. [5]
More significant part of information is how the information technology through e-
Business being utilized for business contributor satisfaction and to increase their volume as
one of the prominent objective of any business today on one-to-one basis. Encompassing
CRM (Customer Relationship Management) software is one of the ways that add up
profitable signs on business processes adding up success stories with effective customer
focus, process change, right product to the right customer and best service support provided
individually. The best tools for e-business success and link building, that it involves selling
products and services online. This enables a business to easily reach a greater number of
customers than before.[6]
1.3 Information Generation
Figure 1.0: Source [2]
Information generation begins and ends with questions. To generate information, we need to:
• Formulate precisely the question we are trying to answer.
• Collect the data and facts relating to that question.
• Analyze the data to determine the factual answer to the question.
• Present the data in a way that clearly communicates the answer to the question. [2]
The above Fig.1.0 with consecutive points mentioned indicates not only for the business but
for the individuals as the communication part also can be considered as actions based on the
analysis being done on depends upon individual capabilities.
1.4 Information Generators (Data/Information & Data/Information Sources)
Information generators in industries depend on internal sources and external sources.
The internal sources are the middle managerial level reports which are based on the data
collectors which are performed by the lower managerial level. Middle level in business
managerial hierarchy utilizes management information system to generate crucial significant
information for the top level for effective decision making either strategic or tactical
depending onto the information. The external sources are the business contributors which
help the business world for collecting productive/useful information. [6]
For individual as the above definitions mentioned for information knowledge is all
around and it depends how one takes up for their achievable objectives in life and should

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have the capabilities to identify the proper source for effective and productive information.
The individual capabilities depend upon psychology, hitting the right area for collecting
information, perception for taking action and managing reaction. One needs to develop their
own framework similar to managerial hierarchy in business organization according to
relevant data collection, information generation to satisfy decision makers and decision
making to achieve the objectives/goals of business. For individual a one should follow almost
the same pattern as mentioned above collecting information instead of data as availability of
related knowledge/information is available through multiple sources all around the
individual. One’s arrangement of how and from where the information is collected for their
requirement, the sources availabilities as news papers, magazines, books, internet, etc. only
these sources are not good enough one always need guide/mentor and trainers for better
understanding, effective analysis and for proper action and reaction according to reach to
their goal. As a decision maker one is responsible for exactly understand needs, identifying
source of information, analysis and action to be taken with the help of guide/mentor or
specialist/trainers. The information generators for individual are the source and guide/mentor
or specialist.
2. NEED & IMPORTANCE OF INFORMATION SYSTEM
2.1 System required by Information
Information by the dictionary meaning it is all over but it depends how it is
formulated and designed by the business organization or individual for analysis and to fulfill
the requirements in achieving their target. This article emphasis on not only one’s
professional life but personal life all together for balance between them. Business world has
already identified their system to handle their information according to the general or
customized business model. For individual there is no such model but one has to go by their
instinct, intuitions or experiences which must have some logics for their every action starting
from data collection, analysis and actions. All the components or sub-system are arranged
and integrated according to their work-functionality(processes) as BPM and achieve their
objectives in generating output which is utilized by another sub-system for their objective to
achieve according to overall vision mission of business or individual.
Need of IS in business streamlining
The information is generated within any enterprise through assured precise techniques
by each subsystem taking up inputs from one subsystem(e.g. procurement) and deliver output
to another subsystem as interrelated till it reaches to the final subsystem(e.g. sales &
distribution) which act together to outside world or for taking decisions. Information in its
most restricted technical sense is an ordered sequence of symbols that can be interpreted as a
message also can be recorded as signs, or transmitted as signals. Information is any kind of
event that affects the state of a dynamic system. Conceptually, information is the message
(utterance or expression) being conveyed. This concept has numerous other meanings in
different contexts. Moreover, the concept of information is closely related to conceptions of
constraint, communication, control, data, form, instruction, knowledge, meaning, mental
stimulus, pattern, perception, representation, and especially entropy. There are managerial
hierarchies which are responsible in taking up inputs, processing and generating outputs as
reports to another respectively which are broadly known as system, where there is work flow
and command flow streams. [7] This provides effective measures in streamlining business
work functionalities.

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2.2 Information to meet the requirement
The critical part is information to meet the requirement is very sensitive, extensive
and challenging research area for both business and individual. To receive proper information
to meet the requirement one has to go through the research of what exactly is the need in
identifying the problem to be solved.
For this one of the general method is the SDLC (System Development Life Cycle)
this is not only for the business system but individual set up for their smooth functionality in
satisfying their needs respectively. In Business, business process components/units and their
interrelationship, technologies used for transformation by implementing business process
based transformation development life cycle (BPBTDLC). [8]
2.3 Prospects of Information System for future generation
Prospect is very high as demand of in-depth information and within time framework
i.e. speed and technologies and management domains where there is endless demand in
creating proper way of information to be generated, handled and managed in reaching out to
those who are in need. Definitely future is of those who have the skill-set in both the domains
are known as Techno-Managers. The dependency of scope in technology and management is
through information required by business world and individuals.[8]
3. ROLE OF INFORMATION SYSTEM
3.1 Identifying System & Sub-System
Information generated by each level within system and sub-system depends on
business logics, which is converted into business processes and sub-processes as for system
and sub-system. The collaborative measures in coordinating system’s process along with sub-
system’s sub-processes as metrics to be designed and understood with ease. Interlinking and
Interdependency of sub-systems are the relevant features in creating system. Business Process
Management (BPM) offers a solution and helps business organization visualize a business
process, define the process workflow and integrate the process into an existing infrastructure.
Adding intelligence into BRM with business rules and BRM capabilities enhances the value
of the technology dramatically by allowing business analysts to play a larger role in
accurately defining the business requirements, business processes and managing the
sophistication and complexity of real world business perplexities.[1] Similar situation occur
in individual life.
3.2 Cohesiveness of Info. to Integrate sub-system
The above mentioned identifying System & Sub-System should be tightly coupled for
cohesive information to bring out the perfection, authentic and reliable reports generated for
the decision makers to get the clear picture of achievement compared to the business plan.
This cohesiveness is the reflection of potential strength of any organization. The success of
any business organization directly depend on the cohesiveness of their internal arrangements
of the system using technology as their tool for speedy information generation, quick decision
making and fast action to be taken up.[6] Business take up business intelligence which
comprises of data warehousing and data mining in maintaining the cohesiveness of
information which integrates all the subsystems data processed to generate the required
information.[8] In individual one should intact oneself with patience to apply self-creativity
in integrating the relevant information they gather from various source for their own
productivity as discussed further within cases in this article.

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4. EFFECT OF INFORMATION SYSTEM
4.1 Effect on Organization
In business mission, vision and objectives are effectively planned keeping in view of
predicted or estimated changes which might affect the business sooner or later known as
future or exceptional plans. Similar to individual business organization has to keep
monitoring for change to occur and take effective measures through their innovative ideas
based on experiences they analyze and take proper steps in bring up new changes for business
growth/productivity.
Fundamentals Performance of Technology is a practical how-to guide designed to
help users such as practitioners and students understand the science of performance
technology and successfully implement organizational change. Using the Human
Performance Technology (HTP) model, the authors explain step-by-step how to spot
performance indicators, analyze problems, identify their underlying causes, and create
workable solutions, and perspective on change management.[13] Though this article
emphasizes on individual success professionally and personally.
4.2 Effect on individual
To have balanced successful professional and personal life one needs to have
abundance of versatile quality to maintain the balance between the two aspects of life. One
has to be prompt in receiving information as the changes in the environment/factors are very
frequent as in government policies, business world, population growth, etc.. The effect of
frequent changes to keep oneself abreast and adjust, manipulate or modify according to their
vision, mission and objectives to achieve and successfully balance in both aspect’s challenges
in individual’s life as shown in the Flow Chart below in figure 1.0.
Though there are certain habits given by learned people who have given their view
onto succeed in life as this article covers as much as possible.
The Seven Habits of Highly Effective. (Mentioned in Table No. 3) Although they
weren’t completely original thoughts, the catchy labels he gave the habits made them
memorable by Stephen Covey [9]
Below are 10 quotes from Stephen Covey that have the power to completely change the
direction of one’s life. [9]
1) The key is not to prioritize what’s on your schedule, but to schedule your priorities.
2) The main thing is to keep the main thing the main thing.
3) Live out of your imagination, not your history.
4) Trust is the glue of life. It’s the most essential ingredient in effective communication.
It’s the foundational principle that holds all relationships.
5) Most of us spend too much time on what is urgent and not enough time on what is
important.
6) I am not a product of my circumstances. I am a product of my decisions.
7) You have to decide what your highest priorities are and have the courage—pleasantly,
smilingly, non-apologetically, to say “no” to other things. And the way you do that is by
having a bigger “yes” burning inside. The enemy of the “best” is often the “good.”
8) I teach people how to treat me by what I will allow.
9) Love is a verb. Love – the feeling – is the fruit of love the verb or our loving actions. So
love her.
10) Live, love, laugh, leave a legacy.

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Developing Habits [9]
Stephen has done this by teaching principles he calls timeless and God-given. “These
principles are so universal, in fact, that they can be considered laws, like gravity,” says his
longtime business partner Boyd Craig. “He teaches that if you put these principles at the
center of your life, you’ll have security, guidance, wisdom, and power.”
These principles—such as be proactive, think win/win, and sharpen the saw—have
resounded with diverse groups across the world, all starting with the publication of 7 Habits
of Highly Effective People. When 7 Habits climbed to the top of best-seller lists, the demand
for a conversation with Stephen skyrocketed. He began consulting big-time business and
political leaders worldwide who had read his book—Oprah, Nelson Mandela, both George
Bushes, Victor Frankl, Desmond Tutu, Vicente Fox, Mikhail Gorbachev.
Putting First Things First [9]
Covey coined the idea of abundance mentality or abundance mindset, a concept in which
a person believes there are enough resources and success to share with others. He contrasts it with
the scarcity mindset (i.e., destructive and unnecessary competition), which is founded on the idea
that, if someone else wins or is successful in a situation, that means you lose; not considering the
possibility of all parties winning (in some way or another) in a given situation (see zero-sum
game). Individuals with an abundance mentality reject the notion of zero-sum games and are able
to celebrate the success of others rather than feel threatened by it.[10] Covey contends that the
abundance mentality arises from having a high self-worth and security (see Habits 1, 2, and 3),
and leads to the sharing of profits, recognition and responsibility. Organizations may also apply
an abundance mentality when doing business.[11]
Covey explains the "Upward Spiral" model in the sharpening the saw section. Through our
conscience, along with meaningful and consistent progress, the spiral will result in growth,
change, and constant improvement. In essence, one is always attempting to integrate and master
the principles outlined in The 7 Habits at progressively higher levels at each iteration. Subsequent
development on any habit will render a different experience and you will learn the principles with
a deeper understanding. The Upward Spiral model consists of three parts: learn, commit, do.
According to Covey, one must be increasingly educating the conscience in order to grow and
develop on the upward spiral.[12]
4.2.1 Effect on individual in Personal & Professional life on famous four Cases
Effect on individual this article has collection of study literature(biographical sketch) on
Four Cases of Achievers of different Streams in their Personal and Professional Life is in
Appendix-I and lessons learned from their achievements for the study literature is in Appendix-II.
The Cases which this article discusses is of four world fame Indian achievers in four
different streams (field) are of as follows:
1) Case I : Mr. Sachin Tendulkar from Sports;
2) Case II : Mr. Amitabh Bachchan from Film Industry;
3) Case III : Mr. Dhirubhai Ambani from Business Industry;
4) Case IV: Mr. M. K. Gandhi from politics.
The Comparative Study is made through tabular form (Table No. 1 & 2) of Personal and
Professional performances made in certain identified parameters for further comparison
analysis in two stages. The third stage comparison is through Table No.3 which is of lessons
to learn from them. The comparative analysis from all dimension are explained after the
tabular form of comparison. This study has helped to understand the IFIS model with clarity
as described further below as represented in figure 1.0 in this article.

203
Table No. : 1: Category I: Personal Life Performance*
*Cases Literature Refer to Appendix-I
CASES/
Personal
Parameters
Type of Family
(Background)
Background
of Family
Matches with
profession
Education Struggle Failure Achievement
Case I:
Mr. Sachin
Tendulkar
(Cricketer)
Mediocre –
Father school
teacher & one
brother
Low-Not
matched with
profession
Very Low-
struggled to
pass 10th
Class
Low - not
much of
struggle in
family life
Very Low -
No failure in
establishing
family life
till now
Very High -
Successful on
family
developing
healthy family
Case II :
Mr. Amitabh
Bachchan
(Actor)
High –Well
establish
professor father
& rich mother
with one
brother
Low - Not
matched with
profession
High –
Very well
educated as
he is M.Sc.
in
Chemistry
High – From
injuries & to
balance
personal to
professional
life, even
financial
crunches &
downfall in
profession &
controversies
disturbed his
personal life
Low - Not
Failed as he
has managed
even after all
kinds of
disturbances
Very High -
Successful
after high
struggle on
professional
front
Case III :
Mr. Dhirubhai
Ambani
(Industrialist)
Mediocre –
father school
teacher 5
siblings
Low -
Partially
matches as
relatives were
involved in
business
Mediocre -
struggled
throughout
in studies -
Graduated
Low - As his
skills did not
let much
disturbance to
his family life,
managed it
very well as
his
professional
life
Very Low -
Not failed,
He managed
it very
effectively
Very High-
established his
family as his
empire with
equal
(balanced)
priority.
Case IV :
Mr. M. K.
Gandhi
(Politician)
Very High-
Well
established,
Father was
diwan
(equivalent to
chief
minister)& very
rich
High –
Political
background
from before
grand father
Mediocre –
Went to on
to become
barrister in
London
after
struggle
through
school
studies
Very High -
very much
disturbed
family life as
sacrificed
personal life
for his
profession
Very High -
Totally failed
as involved
his family
according to
his sacrifices
Very Low –
Family went
unnoticed

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Table No.: 2: Category II: Professional Life Performance*
*Cases Literature Refer to Appendix-I
CASES/
Professional
Parameters
Objective
Clarity
Initial Start
Education
or Training
Struggle Failure Achievement
Case I:
Mr. Sachin
Tendulkar
(Cricketer)
Very High –
To dedicate
Mediocre-
Not very
good
Very High-
Educated
through
rigorous
training
High –
Faced many
fluctuations-
manly
injuries and
out of form
High – As a
captain of
team poor
performance
Very High –
Won too many
awards and
achieved too
many records
named after him.
Too many
commercial
endorsement
Case II :
Mr. Amitabh
Bachchan
(Actor)
Very High –
Continuous
effort as
Struggled too
much to
become actor
Low- as a
radio
announcer,
then
dubbing and
deaf and
mute as
starting
actor
Low -No
training as
such only
through
thirteen flop
films trained
him
Very High
– From
initial start
to serious
injury and
multiple
controversie
s
High- Failed
many times
two major
slag period
had occurred;
1) after
injury; 2)
joined
politics
Very High –
Won too many
awards and
record breaking
career. Too many
commercial
endorsement
Case III :
Mr. Dhirubhai
Ambani
(Industrialist)
Very High-
To make/
generate
money
Moderate-
Slow initial
start from
small job to
small
business
Low – No
education or
training
related
business,
only through
self
observations
& experience
Low –
Struggle
was not
much
believed in
his vision &
action
Very Low –
No failures
as wherever
& whatever
he did he
kept on
rising, hard
work was his
struggle in
managing
finance for
his business
as High
Struggle
Very High –
Honored with
several awards
and build his own
business empire
Case IV :
Mr. M. K.
Gandhi
(Politician)
Very Low-
No big
objective as
such just kept
on moving
fighting with
Odd situations
occurred (not
clear whether
it will be
achieved or
not)
Moderate
start – As a
civil right
movement
in south
Africa
Low- Not
good in
school
studies
though got
idea of law
while
training as
barrister
Very High
– Sacrificed
his life for
the struggle
of freedom
for India.
Moderate –
As India got
freedom but
could not
save its
partition.
Very High –
Freedom to India
and Honored as
“Father of the
Nation” i.e. India
and got the title
as “Mahatma”

205
Table No.: 3: Category III: Lessons to be learned by the Cases Along with effective Habits**
Serial
No.
Seven Highly
Effective
Habits:
Mr. Steven
Covey
CASE I : Mr.
Sachin
Tendulkar
CASE II :
Mr.Amitabh
Bachchan
Case III:
Mr. Dhirubhai
Ambani
Case IV :
Mr.M.K.Ga
n
dhi
1. Be Proactive
No matter how
big you
become, you
still have to do
the basics
His different roles
teaches “Keep
Experimenting”
Roll up your sleeves
and help. You and
your team share the
same DNA
Always Act
2.
Begin with the
End in Mind
A mistake can
cost you dearly
Calm and Composed
Amitabh Bachchan
teaches “Never to
Lose Control”
Be a safety net for
your team and they
will perform wonders
Self-Control
3.
Put First Things
First
Stay on top of
the situation
Always keep your
promises – “Lalsingh
jaan de dega magar
jabaan nahin jaane
dega”
Be a silent benefactor Introspection
4. Think Win-Win Stay grounded
He believed that “Life
and Entrepreneurship
is like a boxing ring”
DREAM BIG BUT
DREAM WITH
YOUR EYES OPEN
Faith
5.
Seek First to
Understand
Survive
adversity
His bond with Amar
Singh teaches
“Goodwill Outlasts
Passion”
The arm-around-the
shoulder leader
Non-
Violence
6. Synergize
Don’t worry
about records
Big B in KBC teaches
“Repetition is the
essence of business”
Supply creates
demand
Truth
7.
Sharpen the
Saw
-
Crorepati maker
teaches “Being
humble keeps you
grounded”
Money is not product
by itself. It is a by-
product, so don’t
chase it
-
8. - -
‘Coolie’ Amitabh
teaches to “Pick
yourself up from
disaster”
Leave the
professional alone -
9. - -
His 13 flop stints
teaches “Keep trying
until you succeed”
Change your orbit ,
constantly Change
your orbit
-
10. - - -
OPTIMISM, THE
CORE OF
DHIRUBHAISM
-
11. - - -
You can find a friend
in every human being
-
12. - - - Think Big -
13. - - -
Hold on to your
dreams
-
14. - - -
Bet on your people
Bet on your people
-
15. - - - BE POSITIVE -
**Lessons Literature Refer to Appendix-II

206
4.2.2 Comparative Analysis of the above mentioned three Categories of these Four
Cases are as Follows:
First Stage of Comparison
Category I: In this category of Personal details and Performances Sachin Tendulkar
compared to mediocre background still managed to get very high performance in developing
a healthy family of he’s own as a high achievement even with only Low education in his
personal life with less of struggle and without failure. This is similar with the in case of
Dhirubhai Ambani a mediocre family background and had struggled only with professional
life lead to build high profile family as a remarkable achievement even with mediocre
education. Whereas Amitabh Bachchan had a high family background and high education
had few struggle in family because of controversies and slag in his profession life but
maintained his high profile healthy family as of today. But in case of Gandhi he sacrificed his
family life and family member even today are unnoticed as a total failure as he was from very
high profile family background though he was a mediocre in education.
Category II: In this category of Professional details and Performances Sachin had
highly remarkable achievement as success in his profession even though he had low
performance initial start but was very highly trained with only one objective of dedication to
achieve. He had struggled very hard and got through those failures which he had to face with
unbeatable performances dedication was his only objective and became an achiever “Cricket
God”. Amitabh Bachchan had achieved very high unbeatable success without any training
even though which was not easy as he had low initial start and very high struggle throughout
his life with one objective of making continuous effort without loosing hope and he has
created in the film industry outstanding achievement as “Star of the Millennium”. Dhiribhai
Ambani had his visions, missions very clear in achieving objective with less struggle and all
efforts to generate money. Though he had no training or education related to his profession
and had a very moderate initial start and without any failure he achieved a great success in
materializing his dream. Gandhi had very low objective clarity to whatever he has achieved
because this achievement looked like unachievable. So, he has achieved the unachievable
objective though he had moderate start in South Africa and highly struggled throughout to
each and every milestone which became history for the country and declared as “Father of the
Nation” and called as “Mahatma”.
Second Stage of Comparison
This is the comparison between the two categories in which to derive how much
balancing the cases are in their personal and professional life. It has been observed that all of
them had very effectively balanced their personal and professional life except of Gandhi who
had to sacrifice his personal family life though he could have manage it because of his high
profile family background but his professional achievement is beyond comparison with other
cases. Whereas Sachin and Dhirubhai had started with low family background and reached to
develop high profile family from their extraordinary achievements in professional life. In
case of Amitabh had a high profile family background but went to different stream to high
struggle and balanced both the aspect of life as an outstanding achievement.

207
Third Stage of Comparison through lessons derived from Cases achievements &
effective Habits:
The clarity of lessons to learn from those four cases of different streams is given there
in Category III. These lessons one should to take it as the basis before going into those
fourteen iterative steps derived by this article through these studies of cases designed on the
basis of Information System.

208
6. CONCLUSION
This article has covered detail definition, need, importance, role and effects of
Information System (IS) to make one understand how IS plays an effective role not in only
business but to individual. One has to realize that there is no short cut to achieve their
effective objectives/goals for success in both the aspects of life. Sub-consciously or
unconsciously each individual is following this model which this article discussed through
the cases studied. Famous successful personality cases of different streams were studied and
been identified that they were also going through the common phenomena which lead to
create this innovative fourteen iterative steps (IFIS) model for achieving objective to be
successful in their life. Further study of research is to focus on comparison between creativity
and discipline to achieve success in life. This article though emphasized on one should follow
IFIS model to struggle and be an achiever as those personalities’ cases achievers discussed.

209
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211
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[50] Wikipedia.
APPENDIX – I
Study Literature (biographical sketch) collected and elaborated on four cases of
successful famous Indian achievers on their personal and professional life are as follows
[References are included in the article]
CASE I: Mr. Sachin Tendulkar
Brief Personal Life Background of Mr. Tendulkar[16]
Tendulkar was born on 24 April 1973 into a Rajapur Saraswat Brahmin family in
Bombay (now Mumbai) His father Ramesh Tendulkar was a reputed Marathi novelist and his
mother Rajni worked in the insurance industry. Ramesh named Tendulkar after his favourite
music director, Sachin Dev Burman. Tendulkar has three elder siblings: two half-brothers
Nitin and Ajit, and a half-sister Savita. They were Ramesh's children from his first
marriage.He spent his formative years in the Sahitya Sahawas Cooperative Housing Society,
Bandra (East), Bombay. As a young boy, Tendulkar was considered a bully, and often picked
up fights with new children in his school He also showed an interest in tennis, idolising John
McEnroe. To help curb his mischievous and bullying tendencies, Ajit introduced him to
cricket in 1984. He introduced the young Sachin to Ramakant Achrekar, a famous cricket
coach of Bombay and a club cricketer of repute, at Shivaji Park, Dadar, Bombay.
Training of Mr. Tendulkar[17,18,19]
Achrekar was impressed with Tendulkar's talent and advised him to shift his
schooling to Sharadashram Vidyamandir (English) High School, a school at Dadar which had
a dominant cricket team and had produced many notable cricketers Prior to this, Tendulkar
had attended the Indian Education Society's New English School in Bandra (East). He was
also coached under the guidance of Achrekar at Shivaji Park in the mornings and evenings.
Tendulkar would practice for hours on end in the nets. If he became exhausted, Achrekar

212
would put a one-rupee coin on the top of the stumps, and the bowler who dismissed
Tendulkar would get the coin. If Tendulkar passed the whole session without getting
dismissed, the coach would give him the coin. Tendulkar now considers the 13 coins he won
then as some of his most prized possessions. He moved in with his aunt and uncle, who lived
near Shivaji Park, during this period, due to his hectic schedule.
Development of Mr. Tendulkar[20,21]
Meanwhile at school, he developed a reputation as a child prodigy. He had become a
common conversation point in Mumbai cricketing circles, where there were suggestions
already that he would become one of the greats. Besides school cricket, he also played club
cricket, initially representing John Bright Cricket Club in Bombay's premier club cricket
tournament, the Kanga League, and later went on to play for the Cricket Club of India. In
1987, at the age of 14, he attended the MRF Pace Foundation in Madras (now Chennai) to
train as a fast bowler, but Australian fast bowler Dennis Lillee, who took a world record 355
Test wickets, was unimpressed, suggesting that Tendulkar focus on his batting instead. A
couple of months later, former Indian batsman Sunil Gavaskar gave him a pair of his own
ultra light pads. "It was the greatest source of encouragement for me," Tendulkar said nearly
20 years later after surpassing Gavaskar's world record of 34 Test centuries. His season in
1988 was extraordinary, with Tendulkar scoring a century in every innings he played. He was
involved in an unbroken 664-run partnership in a Lord Harris Shield inter-school game
against Anjuman-E-Islam High School in 1988 with his friend and team-mate Vinod Kambli,
who would also go on to represent India. The destructive pair reduced one bowler to tears and
made the rest of the opposition unwilling to continue the game. Tendulkar scored 326 (not
out) in this innings and scored over a thousand runs in the tournament. This was a record
partnership in any form of cricket until 2006, when it was broken by two under-13 batsmen in
a match held at Hyderabad in India.
Struggle of Mr. Tendulkar[22]
Tendulkar was dismissed seven times in 2007 between 90 and 100, including three
times at 99, leading some to suggest that he struggles to cope with nerves in this phase of his
innings. Tendulkar has got out 23 times between 90 and 100 in his international career. On 8
November 2007 he got out on 99 against Pakistan in an ODI at Mohali to the bowling of
Umar Gul. In the fourth ODI, he got out on 97 (off 102 balls with 16 fours) after dragging a
delivery from Gul on to his stumps, falling short of another century in ODIs in 2007.
Failure as Captain[23,24,25,26]
Tendulkar's two tenures as captain of the Indian cricket team were not very
successful. When Tendulkar took over as captain in 1996, it was with huge hopes and
expectations. However, by 1997 the team was performing poorly. Azharuddin was credited
with saying "Nahin jeetega! Chote ki naseeb main jeet nahin hai!", which translates into: "He
won't win! It's not in the small one's destiny!".
Tendulkar, succeeding Azharuddin as captain for his second term, then led India on a tour
of Australia, where the visitors were comprehensively beaten 3–0 by the newly crowned world
champions. Tendulkar, however, won the player of the tournament award as well as player of the
match in one of the games. After another Test series defeat, this time by a 0–2 margin at
home against South Africa, Tendulkar resigned, and Sourav Ganguly took over as captain in
2000.

International Journal of Management (IJM), ISSN 0976
6510(Online), Volume 4, Issue 2, March
Tendulkar remains an integral part of the Indian team's strategic processes. He is often
seen in discussion with the captain, at times actively involved in building strategies. Former
captain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting mov
as the promotion of Irfan Pathan up the batting order which, although only temporary, had an
immediate effect on the team's fortunes. In 2007, Tendulkar was appointed vice
captain Rahul Dravid. During the Indian team's 2007 tour of Engla
resign from the captaincy became known. The BCCI President Sharad Pawar personally
offered the captaincy to Tendulkar. However, Tendulkar asked Pawar not to appoint him
captain, instead recommending Mahendra Singh Dhoni to take over
revealed this conversation, crediting Tendulkar for first forwarding the name of Dhoni, who
since achieved much success as captain.
Commercial Endorsements of Mr. Tendulkar[27,28,29,30,31,32,33,34,35,36,37,38,39,40]
Sachin Tendulkar has been sponsored by several brands throughout his career including
Boost (1990–present),Pepsi (1992
Adidas (2000–10), Britannia (2001
Sports (2002–present), Sunfeast (2007
(2007–present), G-Hanz (2005–
Colgate-Palmolive Philips, VISA, Castrol India (2011
Cola (2011–13).
Tendulkar's immense popularity has led him to be an early pioneer in India on cricket
business dealings when he signed a record sports management deal with Worldtel in 1995,
the value of the deal being 30 crore (US$5.5
WorldTel in 2001 was valued at
signed a contract with Saatchi and Saatchi's ICONIX values at
over three years.
Tendulkar has opened two restaurants:
(Mulund, Mumbai) and Bangalore. Sachin owns these restaurants in partnership with Sanjay
Narang of Mars Restaurants.
In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to
launch healthcare and sports fitness products under the brand name 'S Drive and Sach'. A
series of comic books by Virgin Comics is also due to be published featuring him as a
superhero.
Mr. Tendulkar’s Contribution towards Society[41,42,43]
He has also been a spokesperson for
05), AIDS Awareness Campaign (2005) and Luminous India (2010
Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbai
based NGO associated with his mother
Twitter raised 1.025 crore (US$190,000) through Sachin's crusade against cancer for the
Crusade against Cancer foundation. Sachin Tendulkar spent nine hours on the 12
Cola-NDTV Support My School telethon on 18 Septemb
2 crore more than the target – for from the creation of basic facilities, particularly toilets for
girl students, in 140 government schools across the country.
Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976
213
remains an integral part of the Indian team's strategic processes. He is often
captain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting mov
immediate effect on the team's fortunes. In 2007, Tendulkar was appointed vice
During the Indian team's 2007 tour of England, Dravid's desire to
captain, instead recommending Mahendra Singh Dhoni to take over the reins. Pawar later
since achieved much success as captain.
has been sponsored by several brands throughout his career including
present),Pepsi (1992–2009), Action Shoes (1995–2000), MRF (1999
10), Britannia (2001–07), Fiat Palio (2001–03), TVS (2002–05), ESPN Star
ent), Sunfeast (2007–13), Canon (2006–09), Airtel (2004–06), Reynolds
–07) Sanyo BPL (2007–present), Toshiba (2010
VISA, Castrol India (2011–12), Ujala Techno Bright and Coca
crore (US$5.5 million) over five years. His next
WorldTel in 2001 was valued at 80 crore (US$15 million) over five years. In 2006, he
signed a contract with Saatchi and Saatchi's ICONIX values at 180 crore (US$33
Tendulkar has opened two restaurants: Tendulkar's (Colaba, Mumbai) and
orts fitness products under the brand name 'S Drive and Sach'. A
Mr. Tendulkar’s Contribution towards Society[41,42,43]
He has also been a spokesperson for National Egg Coordination Committee (2003
05), AIDS Awareness Campaign (2005) and Luminous India (2010–present).
Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbai
based NGO associated with his mother-in-law, Annabel Mehta. A request from Sachin on
crore (US$190,000) through Sachin's crusade against cancer for the
Crusade against Cancer foundation. Sachin Tendulkar spent nine hours on the 12
NDTV Support My School telethon on 18 September 2011 that helped raise
for from the creation of basic facilities, particularly toilets for
girl students, in 140 government schools across the country.
6502(Print), ISSN 0976 –
remains an integral part of the Indian team's strategic processes. He is often
captain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting moves such
immediate effect on the team's fortunes. In 2007, Tendulkar was appointed vice-captain to
nd, Dravid's desire to
the reins. Pawar later
has been sponsored by several brands throughout his career including
2000), MRF (1999–2009),
05), ESPN Star
06), Reynolds
present), Toshiba (2010–present),
12), Ujala Techno Bright and Coca-
million) over five years. His next contract with
million) over five years. In 2006, he
crore (US$33 million)
(Colaba, Mumbai) and Sachin's
orts fitness products under the brand name 'S Drive and Sach'. A
National Egg Coordination Committee (2003–
Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbai-
a. A request from Sachin on
crore (US$190,000) through Sachin's crusade against cancer for the
Crusade against Cancer foundation. Sachin Tendulkar spent nine hours on the 12-hour Coca-
er 2011 that helped raise 7 crore –
for from the creation of basic facilities, particularly toilets for

214
INDIVIDUAL HONORS AND APPRECIATIONS [50]
National honours
• Padma Vibhushan, India's second highest civilian award, 2008.
• Maharashtra Bhushan Award, Maharashtra State's highest Civilian Award in 2001.
• Padma Shri, India's fourth highest civilian award, 1999.
• Rajiv Gandhi Khel Ratna, India's highest honour given for achievement in sports,
1997–98.
• Arjuna Award, by the Government of India in recognition of his outstanding
achievement in sports, 1994.
Other honours
• Wisden Leading Cricketer in the World: 2010.
• ICC Award-Sir Garfield Sobers trophy for cricketer of the year 2010.
• LG People's Choice Award: 2010.
• ICC World Test XI: 2009, 2010, 2011.
• ICC World ODI XI: 2004, 2007, 2010.
• Player of the tournament in 2003 Cricket World Cup.
• Rajiv Gandhi Awards – Sports: 2005.
• Wisden Cricketer of the Year: 1997.
• In October 2010, he was awarded for Outstanding Achievement in Sport and the
Peoples Choice Award at The Asian Awards in London.
• On 28 January 2011, he won the 'Castrol Indian Cricketer of the Year' award.
• 'BCCI Cricketer of the Year' award on 31 May 2011.
• On 3 September 2010, he was made a Honorary Group captain by the Indian Air
Force.
• On 11 June 2012, he was given Wisden India Outstanding Achievement award.
• Honorary Member of the Order of Australia, given by the Australian government on 6
November 2012.
Successful Personal Life
On 24 May 1995, at the age of 22, Tendulkar married Anjali, a paediatrician and
daughter of Gujarati industrialist Anand Mehta and British social worker Annabel Mehta.
Anjali is six years his senior. They have two children, Sara (born 12 October 1997) and Arjun
(born 24 September 1999). Arjun, a left hander batsman, has recently been included in under-
14 probables list of Mumbai Cricket Association for off-season training camp. In January
2013 he was selected in mumbai under-14 team for the west zone league.
CASE II: Mr. Amitabh Bachchan
Breif Background of Mr. Bachchan.[15]
The trademark deep baritone voice, the tall, brooding persona, and intense eyes, made
Amitabh Bachchan the ideal "Angry Young Man" in the 1975-84. The son of the late poet
Harivansh Rai Bachchan and Teji Bachchan, he was born in Allahabad in Uttar Pradesh.
After completing his education from Sherwood College, Nainital, and Kirori Mal College,
Delhi University, he moved to Calcutta to work for shipping firm Shaw and Wallace. Later,

215
he moved to Bombay and struggled for a while to get his foot in the door of the Hindi film
industry. The lanky, dark, and intensely brooding persona did not go down well with
directors who were looking for wise-cracking, fair person - the trademark of the Indian hero
in the 1960s.
Struggle by Mr. Bachchan.[15]
Bachchan struggled through many roles and was relegated at times to doing voice-
overs and in one instance playing a deaf-mute. He broke through with Zanjeer (the Chain) in
1973 playing opposite his real-life love interest and future wife Jaya Bhaduri. His persona
seemed apt for the post emergency period, capturing the resentment of underemployed youth
and the increasing cult of violence. Bachchan was dubbed the Superstar, sharing that title
with Rajesh Khanna, from 1975 until the mid 1980s.From 1985-1999 he had many flops and
people criticized for playing same roles repeatedly. At the height of his popularity he was
injured in an accident while shooting for the film Coolie - long lines of people prayed for his
recovery at the Breach Candy hospital, underscoring his mega-star status. He left films in
1985 to become a Member of Parliament from Allahabad constituency as a Congress party
candidate, as a favor to his family friend Rajiv Gandhi - the new Prime Minister of India. A
report of involvement in financial irregularities (of which he was completely cleared later)
made him decide to step down as MP. His return in 1987 was lukewarm as the Hindi film
industry had moved on and newer, younger heroes essayed the part of Angry Young Man
with more conviction. Bachchan seemed to have lost his heart in making films as his later
roles did not show the flicker of passion that had marked earlier efforts in the 1970s. In 1984,
for the first time since 1976, his film flopped and in 1989 3 films could not recover their
money (in the Hindi film industry a flop is a film that does not recover a distributor's price,
not the producer's cost). A series of lackluster films in the 1990s pointed to a long overdue
exit, common to many other stars. A seemingly well-thought out venture to start a production
company ABCL landed him in immense debts. Astonishingly, he burst back with a double
act: one, playing the stern patriarch and two, reinventing himself as a brand that in turn, could
market anything. He began the latter by hosting the Indian version of Who Wants to Be a
Millionaire (Kaun Banegaa Crorepati). At seventy, Amitabh Bachchan is a greater icon than
he was at the height of his popularity three decades ago.
Awards, Honors and Recognitions [50]
1. National Award as best voice narrator in 1969, in the film Bhuvan Shome.
2. First National Film Award for Best Newcomer in 1969 for film Saat
Hindustani.
3. Filmfare Best Supporting Actor Award in 1971 for film Anand.
4. Filmfare Best Supporting Actor Award in 1973 for Film Namak Haram.
5. Filmfare Best Film of 50 Years in1975 for film Dewaar.
6. Filmfare Best Actor Award in 1977 for film Amar Akbar Anthony.
7. The Padma Shri in 1984.
8. National Film Award for Best Actor in 1990 for film Agneepath.
9. Filmfare Best Actor Award in 1991 fo film Hum.
10. Superstar of the Millennium in 2000 at the Filmfare Awards.
11. The Padma Bhushan in 2001

216
12. The Actor of the Century award at the Alexandria International Film Festival in
Egypt in recognition of his contribution to the world of cinema in 2001.
13. The Legion of Honour, highest civilian honor of France was conferred upon
him by the French Government in 2007.
14. The Lifetime Achievement Award at the 2010 Asian Film Awards.
15. In June 2000, he became the first living Asian to have been modelled in wax at
London's Madame Tussauds Wax Museum. Another statue was installed in
New York in 2009, Hong Kong in 2011, Bangkok in 2011 and Washington,
DC in 2012.
16. The Honorary Citizenship of the French town of Deauville in 2003.
17. The Honorary Doctorate was honored by so many universities as follows :
the University of Jhansi, India, in 2004,
The University of Delhi in 2006,
The De Montfort University in Leicester, UK, in 2006,
The Leeds Metropolitan University in Yorkshire, UK, in 2007,
The Queensland University of Technology in Brisbane, Australia, in 2011.
18. On 27 July 2012, Bachchan carried the Olympic torch during the last leg of its
relay in London's Southwark.
Personal Life Achievement
Mr. Bachchan has even highlighted his father’s poems as he was writer and poet
wherever the right platform was available. Mr. Bachchan is married to the famous actress
where she had her own success and space in the film industry; they were blessed with one son
and daughter. Daughter is married in one of the renowned industrialist family and son has
been pulled and made his career in the film industry by all the help and formulation from his
father Mr. Bachchan. Mr. Bachchan son is married to one the famous Ms.World, Model and
Actress. Mr. Bachchan has created his personal life through his skills as successful balanced
life with his professional career.
Case III: Mr. Dhirubhai Ambani;
Famous Quotes for success from Mr. Ambani for individual to excel. [14]
“One needs to have big dream, higher ambition, deeper commitment and with great
effort. Think big, think fast, think ahead. Ideas are no one’s monopoly. Pursue your goals
even in the face of difficulties, and convert adversities into opportunities. Give the youth a
proper environment. Motivate them. Extend them the support they need. Each one of them
has infinite source of energy. They will deliver” These are the words from the founder and
creator of Indian conglomerate multinational Reliance Industries Mr. Dhirajlal Hirachand
Ambani. The company, has been featured on the Fortune 500, is a conglomeration of
communications, petrochemicals, power, and textiles. Dhirubhai Ambani’s life is a real rags-
to-riches success story.
Breif personal life background of Mr. Ambani .[14]
Born to a school teacher, he was the third of five siblings, three brothers and two
sisters. Ever since childhood, Dhirubhai was more keen on work than studies and repeatedly
bunked classes and roamed in streets, watching people work and making money. He’d once

217
said his mother to stop lamenting about the hardships and that he would make “heaps of
money one day.” His entrepreneurial career began in his early school years by selling
“bhajias” to pilgrims in Mount Girnar over the weekends. On completion of his school
studies, his brother Ramnikbhai sent him to Aden, Yemen, which was the second busiest oil
banking and trading port of the time.
Key Note for individuals from Mr. Ambani .[45,14]
Dhirubhai once said, “More than anything else I learnt that nothing big can ever be
achieved without money, influence and power and I also learnt that money, influence and
power alone cannot achieve anything in life, big or small, without a certain soft, delicate,
sensitive, understanding human touch in all one’s deeds and words.”
The biggest breakthrough in his life came in the year 1977, when he managed to attract over
58,000 investors in the very first IPO of Reliance Commercial Corporation; and he never
looked back ever since. A humble beginning helped him to stand his empire worth $64
billion.
He has been honored for several times for his significant contributions. In 1998 The
Wharton School, University of Pennsylvania honored him with Dean’s Medal for his
excellent leadership. In 1996, 1998, and 2000 Asiaweek magazine featured him among
‘Power 50 – the most powerful people in Asia. In 2001 Economic Times honored him with
Economic Times Awards for Corporate Excellence for Lifetime Achievement and many
more.
Dhirubhai built up a textile and Petrochemicals Empire with his dedication, ability to
recognize new business opportunities, dare to take risk, never-give-up attitude and
intelligence to handle people.
AWARDS AND RECOGNITIONS [50]
• October 2011-Awarded posthumously the ABLF Global Asian Award at the Asian
Business Leadership Forum Awards.
• November 2000–Conferred Man Of The Century award by Chemtech Foundation and
Chemical Engineering World in recognition of his outstanding contribution to the
growth and development of the chemical industry in India.
• 2000, 1998 and 1996– Featured among Power 50-the most powerful people in Asia by
Asiaweek magazine.
• June 1998 - "Dean's Medal" by The Wharton School, University of Pennsylvania, for
setting an outstanding example of leadership. Dhirubhai Ambani has the rare
distinction of being the first Indian to get Wharton School Dean's Medal
• August 2001 – Economic Times Awards for Corporate Excellence for Lifetime
Achievement.
• Dhirubhai Ambani was named the "Man of 20th Century" by the Federation of Indian
Chambers of Commerce and Industry (FICCI).
• A poll conducted by The Times of India in 2000 voted him "Greatest Creator of
Wealth In The Centuries".
Personal Life Achievement
Mr. Dhirubhai is blessed with two highly skilled two sons and two daughters,
daughters are now happily married and two sons have taken up the Ambani’s business empire

218
very well even though they have mutually partitioned their business and running them as per
legacy of Mr.Ambani has given to them.
CASE IV: MR. M.K. GANDHI
Brief Personal Life Background [48, 49]
Mohandas Karamchand Gandhi was born on 2 October 1869 in Porbandar, a coastal
town which was then part of the Bombay Presidency, British India. He was born in his
ancestral home, now known as Kirti Mandir. His father, Karamchand Gandhi (1822–1885),
who belonged to the Hindu Modh community, served as the diwan (chief minister) of
Porbander state, a small princely salute state in the Kathiawar Agency of British India. His
grandfather was Uttamchand Gandhi, also called Utta Gandhi. His mother, Putlibai, who
came from the Pranami Vaishnava community, was Karamchand's fourth wife, the first three
wives having apparently died in childbirth.
The Indian classics, especially the stories of Shravana and king Harishchandra, had a
great impact on Gandhi in his childhood. In his autobiography, he admits that they left an
indelible impression on his mind. He writes: "It haunted me and I must have acted
Harishchandra to myself times without number." Gandhi's early self-identification with truth
and love as supreme values is traceable to these epic characters.
In May 1883, the 13-year-old Mohandas was married to 14-year-old Kasturb
Makhanji (her first name was usually shortened to "Kasturba", and affectionately to "Ba") in
an arranged child marriage, according to the custom of the region. In the process, he lost a
year at school. Recalling the day of their marriage, he once said, "As we didn't know much
about marriage, for us it meant only wearing new clothes, eating sweets and playing with
relatives." However, as was prevailing tradition, the adolescent bride was to spend much time
at her parents' house, and away from her husband. In 1885, when Gandhi was 15, the couple's
first child was born, but survived only a few days. Gandhi's father, Karamchand Gandhi, had
also died earlier that year.
Mohandas and Kasturba had four more children, all sons: Harilal, born in 1888;
Manilal, born in 1892; Ramdas, born in 1897; and Devdas, born in 1900. At his middle
school in Porbandar and high school in Rajkot, Gandhi remained a mediocre student. He
shone neither in the classroom nor on the playing field. One of the terminal reports rated him
as "good at English, fair in Arithmetic and weak in Geography; conduct very good, bad
handwriting." He passed the matriculation exam at Samaldas College in Bhavnagar, Gujarat,
with some difficulty. Gandhi's family wanted him to be a barrister, as it would increase the
prospects of succeeding to his father's post.
Chronicle order of Gandhi’s Activeness towards political movement [48, 49]
1. Civil rights movement in South Africa (1893–1914)
2. Struggle for Indian Independence (1915–47)
2.1 Role in World War I
2.2 Champaran and Kheda
2.3 Khilafat movement
2.4 Non-cooperation

219
2.5 Salt Satyagraha (Salt March)
o 2.5.1 Women
o 2.5.2 Gandhi as folk hero
o 2.5.3 Negotiations
2.6 Untouchables
2.7 Congress politics
2.8 World War II and Quit India
2.9 Partition and independence, 1947
All of the above chronicle order could not be elaborated as it is available in various
sources and it is widely known to people about his various kinds of political movements.
Such vast movements of Mr. Gandhi sacrificed his personal life, though he could have a
healthy personal life by remaining barrister as his first profession but could have been
deprived from creating such a memorable world history and not known to the world as his
famous name “Mahatma Gandhi” and “Father of the Nation” of India.
AWARDS [50]
1. Time magazine named Gandhi the Man of the Year in 1930.
2. Gandhi was also the runner-up to Albert Einstein as "Person of the Century" at the
end of 1999.
3. The Government of India awards the annual Gandhi Peace Prize to distinguished
social workers, world leaders and citizens.
4. Gandhi did not receive the Nobel Peace Prize, although he was nominated five times
between 1937 and 1948.
5. When the 14th Dalai Lama was awarded the Prize in 1989, the chairman of the
committee said that this was "in part a tribute to the memory of Mahatma Gandhi."
6. In 2007, the United Nations General Assembly declared Gandhi's birthday 2 October
as "the International Day of Non-Violence." First proposed by UNESCO in 1948, as
the School Day of Non-violence and Peace (DENIP in Spanish),
7. 30 January is observed the School Day of Non-violence and Peace in schools of
many countries. In countries with a Southern Hemisphere school calendar, it is
observed on 30 March.
Gandhi’s Influence, as rare Honor to Him by renowned personalities from around the
world. [50]
8. Gandhi influenced important leaders and political movements. Leaders of the civil
rights movement in the United States, including Martin Luther King. King said
"Christ gave us the goals and Mahatma Gandhi the tactics." King sometimes referred
to Gandhi as "the little brown saint."
9. James Lawson, and James Bevel, drew from the writings of Gandhi in the
development of their own theories about non-violence.
10. Anti-apartheid activist and former President of South Africa, Nelson Mandela, was
inspired by Gandhi.
11. In his early years, the former President of South Africa Nelson Mandela was a
follower of the non-violent resistance philosophy of Gandhi. Bhana and Vahed
commented on these events as "Gandhi inspired succeeding generations of South

220
African activists seeking to end White rule. This legacy connects him to Nelson
Mandela...in a sense Mandela completed what Gandhi started."
12. In Europe, Romain Rolland was the first to discuss Gandhi in his 1924 book Mahatma
Gandhi.
13. Brazilian anarchist and feminist Maria Lacerda de Moura wrote about Gandhi in her
work on pacifism.
14. N 1931, notable European physicist Albert Einstein exchanged written letters with
Gandhi, and called him "a role model for the generations to come" in a letter writing
about him. Einstein said of Gandhi: “Generations to come will scarce believe that
such a one as this walked the earth in flesh and blood”.
15. Lanza del Vasto(was a philosopher, poet, artist, catholic and nonviolent activist) of
Italy went to India in 1936 intending to live with Gandhi, founded the Community of
the Ark in 1948 (modelled after Gandhi's ashrams).
16. Madeleine Slade (known as "Mirabehn") was the daughter of a British admiral who
spent much of her adult life in India as a devotee of Gandhi.
17. The British musician John Lennon referred to Gandhi when discussing his views on
non-violence. At the Cannes Lions International Advertising Festival in 2007.
18. Former U.S. Vice-President and environmentalist Al Gore spoke of Gandhi's
influence on him.
19. President of the United States Barack Obama in an address to a Joint Session of the
Parliament of India said that:"I am mindful that I might not be standing before you
today, as President of the United States, had it not been for Gandhi and the message
he shared with America and the world."—Barack Obama in an address to a Joint
Session of the Parliament of India, Obama in September 2009 said that his biggest
inspiration came from Mahatma Gandhi. His reply was in response to the question
'Who was the one person, dead or live, that you would choose to dine with?'. He
continued that "He's somebody I find a lot of inspiration in. He inspired Dr. King with
his message of nonviolence. He ended up doing so much and changed the world just
by the power of his ethics."
20. Time Magazine named The 14th Dalai Lama, Lech Wałęsa, Martin Luther King,
Cesar Chavez, Aung San Suu Kyi, Benigno Aquin, Jr., Desmond Tutu, and Nelson
Mandela as Children of Gandhi and his spiritual heirs to non-violence.The Mahatma
Gandhi District in Houston, Texas, United States, an ethnic Indian enclave, is
officially named after Gandhi.
PERSONAL LIFE SACRIFICED
It has been observed that Mr. Gandhi did not had a successful personal life as his four
sons went on without recognition because of too much disturbed life of Mr. Gandhi making
sacrifices for the nation lead his personal life to be sacrificed. Though, his long list of family
hierarchy still exists but unnoticed.

221
APPENDIX - II
Study Literature collected and elaborated on lessons to be learned from those success
Indian famous achievers are as follows:
Lessons to learn from CASE I: Mr. Sachin Tendular[17]
The man, the GOD, the run-scoring machine and more have been the words used to
describe the man Sachin Ramesh Tendulkar. It is a brilliant achievement indeed and is today
an inspiring example for a lot of us young Indians and for that matter, youngsters all over the
world! The man, the GOD, the run-scoring machine and more have been the words used to
describe the man Sachin Ramesh Tendulkar. It is a brilliant achievement indeed and is today
an inspiring example for a lot of us young Indians and for that matter, youngsters all over the
world! For entrepreneurs I believe there is so much to learn from this. It is not just about
having talent but having the ability to nurture it to achieve greatness. No matter how big a
batsman is, he needs partners at the other end. Sachin has nurtured many a player under his
wing in a very subtle fashion to create such big innings. He has had to be a mentor, a student,
a team player, a tough opponent, a patient and yet an aggressive person, among other things
to get to where he is today. He is a classic example of the things one needs to do beyond
possessing basic talent.
1. No matter how big you become, you still have to do the basics
2. A mistake can cost you dearly
3. Stay on top of the situation
4. Stay grounded
5. Survive adversity
6. Don’t worry about records
In a world so full of opinions, you can’t keep everyone happy at all times. Having
watched Sachin from his early days in cricket, I have seen both the good press and the bad
press. Sachin has stood tall through it all. As an entrepreneur, you will face challenges day
after day and minute after minute. Sachin has showed that it is doable, through 21 years of
battling it ball by ball. Running up and down the pitch literally, wearing the complete batting
kit and wielding a heavy bat have been the odds for this otherwise small-built man. Practice,
commitment, the hunger to succeed, a fearless and yet respectful attitude have been the
hallmarks that have taken the man to great heights. Talent is of course essential, but it is just
one of the ingredients. If you disagree, take a look at the record books of cricket and try
finding a man called Vinod Kambli. He started playing cricket at the same time as Sachin and
was then hailed as the more “talented one” of the two batsmen. But success has come to
Sachin because of his ongoing efforts as lessons he teaches us.
Lessons to learn from CASE II: Mr. Amitabh Bachchan[16]
"Struggles and uncertainties, successes and disappointments, accusations and
controversies, ill health and months in hospital, all such a vivid kaleidoscope of moments,
events, and images simply unbelievable and unimaginable" writes Amitabh Bachchan in one
of his blogs. In this long successful career of Big B, he has emerged from the trials and
sufferings, a stronger person. His success story has a lot to teach entrepreneurs in establishing
a great business. Like many entrepreneurs, Amitabh Bachchan had a continuous streak of 13

222
flop movies after the first success. In this long successful career of Big B, he has emerged
from the trials and sufferings, a stronger person. Below mentioned are the lessons which are
to be learned not only by the entrepreneurs but also in personal skill development learning:
1. His different roles teaches “Keep Experimenting”
2. Calm and Composed Amitabh Bachchan teaches “Never to Lose Control”
3. Always keep your promises – “Lalsingh jaan de dega magar jabaan nahin jaane
dega”
4. He believed that “Life and Entrepreneurship is like a boxing ring”
5. His bond with Amar Singh teaches “Goodwill Outlasts Passion”
6. Big B in KBC teaches “Repetition is the essence of business”
7. Crorepati maker teaches “Being humble keeps you grounded”
8. ‘Coolie’ Amitabh teaches to “Pick yourself up from disaster”
9. His 13 flop stints teaches “Keep trying until you succeed”
Lessons to learn from CASE III: Mr. Dhirubhai Ambani [45, 46]
Dhirubhai Ambani is an example of one of the greatest Indian Entrepreneurs,who was
responsible for a “NEW & CHANGED INDIA”.I think we can write one entire blog on
Dhirubhai and still we could get new articles , day after day however, this article is about a
book “Dhirubhaism by A G Krishnamurthy” , which is a must read for every Indian
Entrepreneur.The book lists the 15 lessons from Dhirubhai’s life and straight from the
author’s desk: “Dhirubhaism is an attempt to capture those unique insights that Dhirubhai
shared with him in several interactions during their long association”
a. Roll up your sleeves and help. You and your team share the same DNA
b. Be a safety net for your team and they will perform wonders
c. Be a silent benefactor
d. Dream Big But Dream With Your Eyes Open
e. The arm-around-the shoulder leader
f. Supply creates demand
g. Money is not product by itself. It is a by-product, so don’t chase it
h. Leave the professional alone
i. Change your orbit , constantly Change your orbit
j. Optimism, The Core Of Dhirubhaism
k. You can find a friend in every human being
l. Think Big
m. Hold on to your dreams
n. Bet on your people Bet on your people
o. BE POSITIVE
Lessons to learn from CASE IV: Mr. M.K. Gandhi [47]
Looking back into time, you can find great success stories which can all be credited to
the leadership wisdoms of the leader. The greatest example being that of Mahatma Gandhi,
who alone took the responsibility of the nation and with his principles of non-violence, truth,
and justice helped propel India to her independence in 1947. He did what he claimed or asked
others to do. This remains one of the finest qualities of an entrepreneur. By all means, he was

223
an entrepreneur. His Khadi movement was one of the perfect examples of how an idea can
bring new insight into the way things are done. He created the market by abandoning luxury.
He himself weaved his clothes. He can aptly be termed as the finest example of
entrepreneurship in India, considering his success in his venture “India’s Independence”.
Below mentioned are the lessons which are to be learned not only by the entrepreneurs but
also in personal skill development learning:
1. Always Act
“Have a bias towards action – let’s see something happen now. You can break that big
plan into small steps and take the first step right away.”
2. Self-Control
“To handle yourself, use your head; to handle others, use your heart.”
3. Introspection
“You must be the change you want to see in the world.”
4. Faith
“Your beliefs become your thoughts. Your thoughts become your words. Your
words become your actions. Your actions become your habits. Your habits become
your values. Your values become your destiny.”
5. Non-Violence
“Anger is the enemy of non-violence and pride is a monster that swallows it up”
6. Truth
“Truth is by nature self-evident. As soon as you remove the cobwebs of ignorance
that surround it, it shines clear.”

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