Sebastian hoelzl (Silverpop) iStrategy 2012

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iStrategy

Sebastian hoelzl (Silverpop) slides for iStrategy London May 2012

Business Technology

Aren’t social and mobile
both better than email?

4

Mobile Apps are Exploding

25 billion Apple Apps
11 billion Android Apps

Juniper Research

Email marketers must
adopt, adapt and open up
their way of thinking.

Email Marketing in a “Mocial World”

Integration Context/Design

Automation /
Humanisation
Triggers

Text to
12345

ABCD ADD
[your email
address]

SMS Text to Email Opt-in

Point
Events Of Billboards
Purchase

Impact on Email Marketing

Integration Context/Design

Automation /
Humanisation
Triggers

The New Design Challenge

Old mouse New mouse

Do Your Emails Have the Touch?

Source: StyleCampaign.com, Litmus

Old Rule:
Sell the sizzle, not the steak.

New Rule:
Educate with grilling tips, recipes and
wine pairing.

25

Nurture

Highly
Transactionall
Personalised
Email’s
Strengths
Triggered off
Behaviour Dynamic

Campaign
Tracks

Low Volume, High ROI
Volume of Emails sent Email Generated Revenue

4.1%
Triggered
Campaigns

40.2%
Triggered
Campaigns

Social vs. Email
Social + Email

Broadcast Conversion

Together they are unbeatable!

Email is healthier than ever.

What makes digital marketing special
is the intelligence behind communications,
not the channel of delivery.

34

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www.musicaymercado.org TAPA DTS Lighting La empresa localizada en Misano Adriático (Rimini) ya lleva más de 25 años creando aparatos de iluminación para diferentes tipos de aplicaciones. En esta entrevista, podrás conocer más sobre su nueva estratégia y cambios en el catálogo. NOTAS 24 Mundo digital El uso de las campañas de e-mail (Parte 2) 26 Iluminación Elation experimenta crecimiento uniforme en América Latina 28 Mercado Actividades acercan a FBT y Más Músika con los clientes 30 Distribución Disco Pro tiene estrategia directa para Celestion 32 Fabricación Percusión mundial en la fábrica de Tycoon 36 Representación Todomusica eleva la marca dBTechnologies en el territorio 38 Gestión Audio-Technica lanza la nueva compañía Alteros 39 Corporativo Osram y Clay Paky adquieren operaciones de ADB 40 Aniversario El SM58 de Shure está cumpliendo 50 años 42 Balance Nuevas alianzas para SAE en América Latina 44 Estrategia Bose realiza cambios en América del Sur 52 Internacional “Parceria” argentina y brasileña: DS Pickups y las guitarras SGT 54 Empresa d&b audiotechnik encuentra más nichos de mercado 56 Inauguración American DJ tiene nueva oficina de distribución 64 Visión de Profesional David Corcos cuenta su experiencia en el exterior 72 POST FERIA Análisis: Expomusic 2016 en Brasil 74 POST FERIA Fabricantes argentinos presentaron sus novedades en Expomusic 75 POST FERIA Exitoso Encuentro de Negocios 2016 COLUMNISTAS 58 Motivos no nos faltan para vender más y mejor por Luiz 60 Asincronía de negocio por Saade 62 La última batalla del año: ganar o ganar por Joey

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