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iMediaWorks: Creating Digital Roadmaps for Brands

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Michelle Batten
Michelle Batten

Consumers are forcing brands to change their approach to consumer dialogue. Brands now need to create a new digital roadmap to reach and connect with their audience.

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Creating Digital Roadmaps for Brands TM March 5, 2009
Consumers daily needs and moods are changing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… influencing how consumers feel, think and act towards brands ,[object Object],[object Object],[object Object],[object Object],Flickr.com by justbelightful, Daniel Cattaneo and GalleryQuantum
Traditional channels fail to communicate with consumers on their new terms Traditional broadcast channels no longer make the cut Flickr.com by prdx72
Digital is changing the game.
Digital offers consumers a way to connect with one another as well as brands Flickr.com by kosabe, Taigah, JeremyBarwick iconic cachet insider buzzworthy personal original
Through digital, consumers uniquely accelerate and amplify their personal influence with others ,[object Object],[object Object],[object Object],[object Object]
Consumers’ influence is rapidly outpacing traditional brand dialogue around the globe New York Toronto Chicago Melbourne Los Angeles Warsaw Miami Montreal Madrid Johannesburg Copenhagen Helsinki Buenos Aires Athens Frankfurt Sydney Paris Taipei Seoul London Milan Mumbai Auckland Sao Paulo Bangkok Manila San Francisco Barcelona Vienna Jakarta Mexico City Stockholm Bangalore Caracas Budapest Moscow to Tokyo Lisbon to San Francisco to Los Angeles Hong Kong to Sydney to Los Angeles Amsterdam Istanbul New Deli Guangzhou Prague Cape Town Rio de Janeiro Lima Bogotá Osaka Tokyo Beijing Shanghai Dubai Berlin Hamburg Brussels Rome Bucharest Singapore Kuala Lumpur Santiago
Brands must engage consumers differently if they want to succeed…
Brand Imperatives Speak + Connect with consumers through storytelling Flickr.com by Akuppa
Brand Imperatives Expand + Amplify their story with fans Flickr.com by deemlee
Brand Imperatives Feed + Nurture the relationship with their consumers Flickr.com by Cats 2007
Digital must now become the connection point for how brands communicate with their consumers digital field marketing interrupted media / guerilla radio retail out of home public relations media kit pop-up store
Brands need proven expertise to tap into digital before they get left behind.
Do you have the right roadmap to stay connected with your consumers? Flickr.com by Brain farts
iMediaWorks helps brand marketers get on the right road to digital. Flickr.com by MCompeau
Master the Audience ,[object Object],[object Object],[object Object],Flickr.com by Leonid Yaitskiy
iMediaWorks helps brand marketers to… ,[object Object],[object Object],[object Object],Flickr.com by divemasterking2000
[object Object],[object Object],[object Object],Flickr.com by nugun
iMediaWorks helps brand marketers to… ,[object Object],[object Object],[object Object],Flickr.com by dan 65
You’ve found the right team of experts.
We are a marketing consultancy that knows your consumers and lives in their digital world ,[object Object],[object Object],[object Object],[object Object],[object Object]
Focused on helping you with all your integrated interactive communication initiatives
Helping you get on the right track with the right strategy to connect with your consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],Brand Digital Roadmap Consumer Connection Points Virtual Environments Social Network Communities RSS Social Tagging E-mail Widgets & Mashups Media Sharing Blogs Rich Media Apps Mobile Search Web Measurement Scorecard IM / Chat
Get Started. Contact Us Today. C. Michelle Batten, Lead Marketing Strategist [email_address]

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iMediaWorks: Creating Digital Roadmaps for Brands

  • 1. Creating Digital Roadmaps for Brands TM March 5, 2009
  • 2.
  • 3.
  • 4. Traditional channels fail to communicate with consumers on their new terms Traditional broadcast channels no longer make the cut Flickr.com by prdx72
  • 5. Digital is changing the game.
  • 6. Digital offers consumers a way to connect with one another as well as brands Flickr.com by kosabe, Taigah, JeremyBarwick iconic cachet insider buzzworthy personal original
  • 7.
  • 8. Consumers’ influence is rapidly outpacing traditional brand dialogue around the globe New York Toronto Chicago Melbourne Los Angeles Warsaw Miami Montreal Madrid Johannesburg Copenhagen Helsinki Buenos Aires Athens Frankfurt Sydney Paris Taipei Seoul London Milan Mumbai Auckland Sao Paulo Bangkok Manila San Francisco Barcelona Vienna Jakarta Mexico City Stockholm Bangalore Caracas Budapest Moscow to Tokyo Lisbon to San Francisco to Los Angeles Hong Kong to Sydney to Los Angeles Amsterdam Istanbul New Deli Guangzhou Prague Cape Town Rio de Janeiro Lima Bogotá Osaka Tokyo Beijing Shanghai Dubai Berlin Hamburg Brussels Rome Bucharest Singapore Kuala Lumpur Santiago
  • 9. Brands must engage consumers differently if they want to succeed…
  • 10. Brand Imperatives Speak + Connect with consumers through storytelling Flickr.com by Akuppa
  • 11. Brand Imperatives Expand + Amplify their story with fans Flickr.com by deemlee
  • 12. Brand Imperatives Feed + Nurture the relationship with their consumers Flickr.com by Cats 2007
  • 13. Digital must now become the connection point for how brands communicate with their consumers digital field marketing interrupted media / guerilla radio retail out of home public relations media kit pop-up store
  • 14. Brands need proven expertise to tap into digital before they get left behind.
  • 15. Do you have the right roadmap to stay connected with your consumers? Flickr.com by Brain farts
  • 16. iMediaWorks helps brand marketers get on the right road to digital. Flickr.com by MCompeau
  • 17.
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  • 21. You’ve found the right team of experts.
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  • 23. Focused on helping you with all your integrated interactive communication initiatives
  • 24.
  • 25. Get Started. Contact Us Today. C. Michelle Batten, Lead Marketing Strategist [email_address]