The document discusses the importance of user experience in business. It provides examples of companies like Netflix, iTunes, and iPhone that have achieved success through focus on user experience rather than just technological capabilities. The key aspects of successful experience design highlighted are that it is multidisciplinary, cultural, invisible when done right, and integrates user needs with business goals. Rapid prototyping and getting user feedback in short iterations is also emphasized.
12. Experience Design Ethnography Information Architecture Usability Practices Analytics Use Cases Social Networks Information Design Business Knowledge Copy Writing Editing ROI Technology Domain Knowledge Marketing Visual Design Interaction Design
20. JetBlue "The customer is always front and center at JetBlue…our goal was to develop a system based on what our customers want.” Christian Rishel, Director of Interactive Marketing for JetBlue
21. TiVo “ My TiVo lets me schedule TV around my life, instead of scheduling it around TV.” - - Tony Christopher, 26 (Quoted from USA Today
22. Google Maps “ Mobility assumes constant location change. People on the go need to understand what services they can find around their current location.” - Ian Mitrovic, K-Maps
23. IPod is personality & Lifestyle driven, appropriately designed and targeted to user needs
24. announced merging of workouts and music, tying exercise in with the beats of your IPOD Apple + Nike
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28. Lights on a car as you start Seat Belts Check Engine Air Bags Anti Lock
39. Research and Design TRADITIONAL: Research informs design GOAL: Disciplines are merged R D R D
40. Lifestyle User Experience “ I’m ready to try this out” USABILITY/ USEFULNESS BRAND REPUTATION LIFESTYLE “ This works for me” PERCEPTION INTERACTION INTEGRATION