2. Sony 3D
Adding an extra dimension to entertainment
SONY PROFESSIONAL
3. Why 3D?
Always a good idea…adding realism to the viewing experience
1950s 1970s
1855 c.1900
3DTV movies first produced 3D movie versions for cinema
1st stereo animation ‘3D’ photos (e.g. Jaws)
camera (Kinematascope)
SONY PROFESSIONAL
3 27/06/2011
4. Why 3D?
…but the idea had to wait to be perfected through technology…
Mobile phones
Invented 1970s
Boomed 1995+
TV Internet
Invented 1930s Invented 1980s
Boomed 1970+ Boomed 2005+
3DTV
Invented 1950s
Booming 2010+
SONY PROFESSIONAL
4 27/06/2011
5. Why Now?
3D is clearly on its way to the mass market:
30 40
P
Penetration Rate %
Unit Sales (m)
30
20
20
10
10
0 0
2010 2011 2012 2013 2014 2015
3DTV Unit Sales Forecast - Western Europe
3DTV Household Penetration Forecast - Western Europe
By 2015 almost of all TVs will be 3D!
SONY PROFESSIONAL
Forrester Research, 2009
5 27/06/2011
6. Sony and Wi bl d 3D
S d Wimbledon
SONY PROFESSIONAL
7. What is Wimbledon?
HERITAGE & PRESTIGE – unprecedented in the
world of sport
» The oldest tennis Championships in the world and
the only Grand Slam played on grass, Wimbledon
is the embodiment of tradition in today’s sporting
arena
» Hosted by the All England Lawn Tennis and
Croquet Club (AELTC) since 1877, it has made
champions out of amateurs and defined the
careers of countless others throughout its 133-year
133-
old history 2011 marks the 125
history. th tournament!
GLOBAL – worldwide appeal
» Televised in 180 countries, Wimbledon is the world’s
most widely watched tennis tournament
» In 2009, The Championships attracted over 500,000
attendees and a global TV audience of 365 million
» 12,140 hours of coverage broadcast worldwide
» 9th consecutive year record levels of coverage achieved
»An average of 800 j
g journalists and 250 photographers
g
are accredited from over 50 countries each year
resulting in mass global press coverage
SONY PROFESSIONAL
9. Wimbledon semi finals start on the 30th of June
− Sony PSE will utilise its World leading 3D Live production knowledge & workflow to create the 125th
Wimbledon
− We will use Sony;
− Professional Camera systems
− Integrated Rig & 3D image manipulation tools
− Recording solution (Tape & Memory)
− Vision mixing platform
− Professional Monitors
− Quality Control solution
− It will also see the first usage of;
− Picture Stitch for Tennis
− Hawk Eye Tennis in 3D
SONY PROFESSIONAL
