The slides Remco Bron used during his presentation about iBeacon @MFW14

1. i B E A C O N 1 0 1
R E M C O B R O N | F O U N D E R I N B E A C O N

3. B L U E T O O T H 4 . 0 L E
S P E C I F I C AT I O N ( B L E )
N O T A B L U E T O O T H C O N N E C T I O N

4. C H I P S E T
D E F I N I T I O N
U S E D F O R H A R D WA R E

5. G P S = L O C AT I O N
B L E = P R O X M I T Y

7. i O S 7 ( 8 7 % )
A N D R O I D > 4 . 3 ( 5 0 % )
O P E R A T I N G S Y S T E M
S U P P O R T I N T H E N E T H E R L A N D S

8. FA R
I M M E D I AT E ( C E N T I M E T E R S )
N E A R ( F E W M E T E R S )
P R O X I M I T Y

9. P U S H
N O T I F I C AT I O N

10. H A R D WA R E O P T I O N S
P L E N T Y O F C H O I C E

11. M A S S
P R O D U C T I O N

12. E S T I M O T E
A P P D E M O
L E T S D O T H I S !

13. E X A M P L E S
i B E A C O N

14. M I N O R I T Y R E P O R T

15. R E T I N A S C A N
2 0 5 2 2 0 1 4
S C R E E N

28. E D U C AT I O N :
B e H e re

31. I N T H E N E T H E R L A N D S
I B E A C O N I M P L E M E N TA T I O N

32. T U L P E N L A N D
F L U W E L’ S

33. G R O N I N G E R
M U S E U M
I B E A C O N E X P O S I T I O N

34. W H AT C A N I T D O ?
i B E A C O N

35. P R O X I M I T Y
M A R K E T I N G
!
G O O D P U S H
V S
B A D P U S H
I B E A C O N

36. P R O X I M I T Y
M A R K E T I N G
‘ B A D P U S H ’
• Welcome in the store
• Thanks for your visit

37. P R O X I M I T Y
M A R K E T I N G
‘ G O O D P U S H ’
• Product information
• Discounts / coupon
• Do you need help?
• Information at display
• Indoor positioning

38. PROXIMITY
MARKETING
CUSTOMER
INTELLIGENCE
CRM & LOYALTY

39. C R M & L O YA LT Y
• Welcome back
• Loyalty points
• Product suggestions
• Personal discount
• Send it to me

40. C U S T O M E R I N T E L L I G E N C E
• Heatmaps
• Compare different stores
• Customer cross-section
interests
• Integrations with ERP

41. PROXIMITY
MARKETING

42. T I TA N I C

43. U S E C O N T E X T
O P T- O U T
O R
U N I N S TA L L

44. D O ’ S
• Learn to understand the customer
• Use context in your communication
• Create the right time experience
• Be personal

45. D O N ’ T S
• Message at every visit
• Message at every product
• Message every time someone leaves
• Message after message….

46. I T ’ S A N E W A G E F O R
C U S T O M E R I N T I M A C Y:
P E R S O N A L & S C A L A B L E

47. R E M C O B R O N
@ R E M C O B R O N
R E M C O @ I N B E A C O N . N L
!
I N B E A C O N . N L
Q U E S T I O N S ?

48. E S T I M O T E
A P P D E M O
L E T S D O T H I S !

49. D I S TA N C E
P R O X I M I T Y
N O T I F Y
D E M O ’ S O M T E P R O B E R E N