4. @TwitterAdsUK | Confidential
40%
of all Twitter traffic around
peak time is about TV
of Twitter mobile users use
Twitter while watching TV
66%
Sources: Why They Retweet UK, Compete 2013, BlueFin Study 2012
6. TV X TWITTER VIEWERS
TUNE AWAY LESS DURING ADS
Tune away rate during
commercial breaks
17% 8%
TV ONLY
VIEWERS
TWITTER X TV
VIEWERS
Source: SymphonyAM MediaPulse, Nov 2013, TV Only (n=8,398)