Product Overview It's never been easier to hear what your customers are saying about you or on subjects you are interested in. Social Media Analytics Methodology iGo2 is redefining social media analytics with a powerful service suite that provides customers with the services to measure, monitor, understand and engage with the social media landscape. iGo2 offers instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources. The opportunity to listen and leverage that information to your benefit has never been more available and more abundant. Fundamentals of iGo2’s Social Listening Service Data Collection: Conversations happening within social and traditional media are continuously collected, and cleaned of spam. Essentially we can monitor all social sources of on line conversations except where a forum might be password protected Information Processing: Proprietary language processing and text analytics technology is applied to extract insights and intelligence. Data Analysis: Metrics and comparative trends focused on buzz, geo-demographics and sentiment are calculated. You: Collected insights and metrics are delivered via user friendly and intuitive reports.

1. Free:
Social
Media
Monitoring
Analysis
Using
Social
Media
Monitoring
iGo2 Group Pty Ltd – Providing you smart integrated responsible social technology solutions

2. Why?
Ø There
is
an
amazing
amount
of
informa7on
on
your
compe7tors
in
the
social
web
wai7ng
to
be
unlocked
Ø Differen7a7ng
your
brand
and
your
organisa7on
presumes
you
know
what
your
compe77on
is
doing
Ø Crea7ng
a
smart
strategy
for
customer
engagement
means
knowing
what
your
compe77on
is
doing
Ø Compe77ve
analysis
can
help
you
understand
what
works
and
what
doesn’t
Ø WHO
are
the
key
people
at
your
compe7tors?
Ø WHAT
are
your
compe7tors
doing
on
the
social
web?
Ø WHEN
are
they
engaging?
Ø WHERE
are
they
engaging?
Ø HOW
are
they
engaging
and
HOW
are
they
perceived?

3. Listening
is
the
Key
to
Engagement
Ø
All
Social
Media
ini7a7ves
need
to
start
with
Listening
Ø
Understand
where
you
are
Ø
Understand
the
topics
and
issues
of
interest
Ø
Lets
you
create
meaningful
goals
for
your
own
ini7a7ves
Ø
The
crea7on
of
a
Social
Media
Strategy
requires:
Ø
An
agreed
goal
or
goals
Ø
A
resource
plan
to
support
it
Ø
Knowledge
of
what
your
compe77on
is
doing
Ø
A
set
of
metrics
to
measure
progress
Ø
Listening
to
compe7tors
and
their
networks
provides:
Ø
Future
key
hires
Ø
Insight
into
programs,
tac7cs
and
strategies
Ø
The
means
to
differen7ate
and
stay
ahead

4. Ac;vity
Summary

5. Blogs
Sen;ment
and
Demographic

6. Blogs
and
News

7. Blogs
Buzz
&
Word
Cloud

8. Video
Results

9. Last
50
Tweets

10. iGo2 Group Pty Ltd – Providing you smart integrated responsible social technology solutions