This conference session, presented by Bingoport’s Co-Founder, Scott Logan, will provide an up to date snapshot of the state of the UK’s online bingo industry and valuable market trend information, clearly defining what players now look for in an online bingo operator and more importantly, what keeps them coming back. The presentation will cover the following:
• An overview of the current player activity and bingo wagering levels in the UK
• Current market share information
• What motivates players to join a bingo site
• What deters players from joining a bingo site
• Challenges and opportunities in the online bingo industry today
2. UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
Estimated Unique Players, October - December 2011
Estimated Bingo Wagering, October - December 2011
3. UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
6,200,100
Estimated Unique Players, October - December 2011
Estimated Bingo Wagering, October - December 2011
4. UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
6,200,100
Estimated Unique Players, October - December 2011
463,982
Estimated Bingo Wagering, October - December 2011
5. UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
6,200,100
Estimated Unique Players, October - December 2011
463,982
Estimated Bingo Wagering, October - December 2011
£243,243,978
7. Top 5 Reasons for Choosing a
Bingo Site
Our survey respondents were asked what was the single most
important factor influencing their decision to join a bingo site.
Here are the top 5 responses
8. Top 5 Reasons for Choosing a
Bingo Site
5. Television Advertising
9. Top 5 Reasons for Choosing a
Bingo Site
4. Bingo Software
5. Television Advertising
10. Top 5 Reasons for Choosing a
Bingo Site
3. Referral from Friends/Family
4. Bingo Software
5. Television Advertising
11. Top 5 Reasons for Choosing a
Bingo Site
2. Website Recommendation
3. Referral from Friends/Family
4. Bingo Software
5. Television Advertising
12. Top 5 Reasons for Choosing a
Bingo Site
1. Signup Bonus
2. Website Recommendation
3. Referral from Friends/Family
4. Bingo Software
5. Television Advertising
14. Top 5 Reasons for Leaving a
Bingo Site
Our survey respondents were asked to select from a list of
common complaints, the most important factors influencing
their decision to leave a bingo site.
Here are the top 5 responses
15. Top 5 Reasons for Leaving a
Bingo Site
5. Unimpressive Chat Hosts
16. Top 5 Reasons for Leaving a
Bingo Site
4. Too Many Players in Rooms
5. Unimpressive Chat Hosts
17. Top 5 Reasons for Leaving a
Bingo Site
3. Unwelcoming Roomies
4. Too Many Players in Rooms
5. Unimpressive Chat Hosts
18. Top 5 Reasons for Leaving a
Bingo Site
2. Difficult Withdrawal Process
3. Unwelcoming Roomies
4. Too Many Players in Rooms
5. Unimpressive Chat Hosts
19. Top 5 Reasons for Leaving a
Bingo Site
1. Restrictive Wagering Requirements
2. Difficult Withdrawal Process
3. Unwelcoming Roomies
4. Too Many Players in Rooms
5. Unimpressive Chat Hosts
23. Bingo and Mobile Technology
Smartphone usage among bingo players
24. Bingo and Mobile Technology
Players’ preferred device for playing online bingo
25. Bingo and Mobile Technology
Challenges
• Absence of keyboard limits ability to chat in rooms
• Smaller screen size limits display of bingo tickets
• 3G and wireless connectivity issues
• iPhone and iPads currently don’t support Flash
26. Bingo and Mobile Technology
Opportunities
• Potential to pre-purchase tickets via a mobile app
• Use of mobile apps as lead generation tools
• Minimal competition in the market currently
38. Thankyou for your attendance
Questions??
If you have any further questions, please feel free to contact me directly.
scott@bingoport.co.uk
twitter @ScottLogo