Discover how to optimize your website as expert, Jason West takes you through examples and step-by-step processes to help you maximize your website performance. This session will cover everything from traffic generation to web design and will explore how these factors drive conversion - a complete 101 on site optimization!

1. Conversion Optimisation Testing and tuning for conversions

8. Sales Leads AOV Membership signups What action do you want a visitor to take? What is the purpose of the site?

37. Example Campaign: Arrowvoice & Data wanted to optimise their website performance. The original landing page suffered from a couple of issues. The main issue was that there were too many call to actions, which confused visitors to the page.

38. Taguchi Optimisation Design: The following factors (or variables) were chosen for the optimization, creating 81 unique combinations: Headline (3 options) Greeting (3 options) Image 1 (3 options) Image 2 (3 options) The next pages detail these variables and let you “get inside” our heads on the results/analysis for each one. Greeting Headline Image 1 Image 2

40. The Result: The live chat proved to be the most important variable on this page. The first option was the clear winner.

41. Test Results: Two variables were shown to carry the most influence on response. We also observed the image as being very important. This is summarized in the “predicted best recipe” section on the right. This recipe performed: 250% better than the control. (10% vs. approx 4%)