Advertising and the Social Web: Can it Work? at Social Media Business Forum 2009
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These slides were used at the "Advertising and the Social Web: Can it Work?" panel at Social Media Business Forum 2009. The panel also featured David Millsaps and Gregory Ng. We discussed advertising and marketing and how to best approach those endeavors in the social media.
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Advertising and the Social Web: Can it Work? at Social Media Business Forum 2009
- 1. Advertising and the Social Web: Can it Work?
- 2. David Millsaps – Twitter: @eyevariety Senior Web Architect, VisionPoint Marketing (visionpointmarketing.com) Founder, New Raleigh (newraleigh.com) Gregory Ng – Twitter: @gregoryng Creative Director, Brooks Bell Interactive (brooksbell.com) gregoryng.com Patrick O’Keefe – Twitter: @iFroggy Owner, iFroggy Network (ifroggy.com) Author, “Managing Online Forums” (managingonlineforums.com)
- 3. #smbfad
- 4. #smbfad The Changing Landscape for Advertisers
- 5. #smbfad I am tired. This is because I am fatigued. Brand Fatigue
- 6. #smbfad Relevance in Messaging and Personalization
- 7. #smbfad Brand Responsibility and Spam
- 8. #smbfad Is There Solid ROI?
- 9. #smbfad Questions? Please Ask!
- 10. David Millsaps – Twitter: @eyevariety Senior Web Architect, VisionPoint Marketing (visionpointmarketing.com) Founder, New Raleigh (newraleigh.com) Gregory Ng – Twitter: @gregoryng Creative Director, Brooks Bell Interactive (brooksbell.com) gregoryng.com Patrick O’Keefe – Twitter: @iFroggy Owner, iFroggy Network (ifroggy.com) Author, “Managing Online Forums” (managingonlineforums.com)