This is a local dental marketing (SEO and Local Search) focused presentation we have given to several local dental groups in Orlando Florida. For more information on local search engine marketing strategies and tactics, call 800-836-9097 or visit idigitalstrategies.com
2. Agenda
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Why Local Search?
Local SEO 101
Robust G+ Local Page
Optimize Your Site For Local
3rd Party Directory Sites
Local Online Reviews
Tools & Resources You Can Use
Questions
7. Some Definitions To Know
•Google+ Local Page: Business Profile
that details your business information,
service offerings, customers can write
reviews, you can link your website, get
customers to choose you.
•Citations: Simple listings of your
business information on 3rd party sites &
directories
•NAP Info: Name, Address, Phone
•Local Aggregators: Spreads your
info to tons of other, smaller business
directory sites.
9. Verify, Claim, Optimize G+ Local
• Claim & Verify your free business
listing by searching your company
name on Google
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List your official business name
Get your category right and pick as
many relevant ones avail
Business Description should have
relevant local search terms
List your services, areas served, specific
benefits, photos, website link, email
Logo and cover image
Link the page onto your website
15. Third Party Directory Sites
• Get your business listed on the
right websites..this is called
citation building.
• Place accurate business name,
address, phone on biggest
directories all over U.S.
• 100% accuracy, proper formatting,
no typos, consistency is key
• Submit to local aggregators to
build credibility and solidify that
you serve local areas
This is a crucial ranking factor in Google+ Local
17. How To Optimize Your Site For Local
• Put 1-2 local search terms that are
relevant to your services you offer
• Every page of your site can (and
should) feature a different title tag.
• Place your target city & brand name
• Name, Address, Phone should be on
bottom of each of your pages
19. 90% of us consumers use online review sites to make buying decisions.
20. Steady Flow Of Reviews
• Aim for 1-2 reviews per week, once you get
to 10 you will see stars
• Give them printed out instructions that
walk them through the review process
• Have a section on your site with clickable
icons to the most important review sites
• If satisfied customers know that you value
their opinions, they will be glad to leave you
a review
21. Best Practices For Reviews
• Make it as no-pressure as possible
• Do not offer incentives or pay
customers for reviews
• Do not set up a laptop or IPAD,
Google knows where it’s coming
from. (IP Address)
• Don’t ask friends or family members
• Respond to reviews often and thank
customers who leave nice reviews
• Gather reviews in your spare time
22. Tools and Resources
• www.GetListed.org
– Quick clean up on top 10 directories
– Scores lower than 75% need help
• Local Search Ranking Factors by David Mihm
– www.moz.com/local-search-ranking-factors
• Follow Mike Blumenthal, Andrew Shotland,
Phil Rozek, David Mihm.
• Keep spreadsheet and username / passwords
in safe place
23. We are here to help
• Free SEO report for your business
• Drop your card off at our table
• Free consultation at your office
Joseph A. Mohay
Joseph A. Mohay
407-243-8002
407-243-8002
joseph@idigitalstrategies.com
joseph@idigitalstrategies.com
www.idigitalstrategies.com
www.idigitalstrategies.com
24. Who Is Integrated Digital Strategies?
• Local Search Experts on Staff – Located in Orlando
• Proven Success In Local Internet Marketing
Strategies
– Boston, Orlando, Miami, and U.S.
• Best in class digital marketing team:
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Web Designers & Developers
SEO & Local SEO Marketers
Paid Search & Targeted Display Ad Strategists
Social Media Marketing Managers, Videographers
Content Writers & Bloggers, Inbound Marketers
Email Marketing Specialists