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Objectives: Increase brand awareness and brand angagement Daisy Marc Jacobs
UBER PARTNERSHIP
In Prague Uber users had
the opportunity to ride in
customized Daisy Uber for a
memorable and shareable
experience.
Timing: 8. 9. 2016
Experimential: 4 Daisy cars
Results : 58 trips,
3000 requested
MEDIA SUPPORT
#MJDAISY social sharing
PR/Social media
• 4 top influencers
• 4 online editors
• 6 social media editors
Pre – post before the event
and experience shared on
social media.
SOCIAL MEDIA
52% increase in product
mentions* against previous
time period
• Social post: 134
• Enagagement: 14 000
• Unique views blogs: 13 500
• Highest email open rate -
40-45%
Strong Uber and Sephora
communication support.
Bloggers: Ejvi Freedom, Brixhauz, The czech chicks

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Marc Jacobs and Uber results

  • 1. Objectives: Increase brand awareness and brand angagement Daisy Marc Jacobs UBER PARTNERSHIP In Prague Uber users had the opportunity to ride in customized Daisy Uber for a memorable and shareable experience. Timing: 8. 9. 2016 Experimential: 4 Daisy cars Results : 58 trips, 3000 requested MEDIA SUPPORT #MJDAISY social sharing PR/Social media • 4 top influencers • 4 online editors • 6 social media editors Pre – post before the event and experience shared on social media. SOCIAL MEDIA 52% increase in product mentions* against previous time period • Social post: 134 • Enagagement: 14 000 • Unique views blogs: 13 500 • Highest email open rate - 40-45% Strong Uber and Sephora communication support. Bloggers: Ejvi Freedom, Brixhauz, The czech chicks