Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
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Marc Jacobs and Uber results
1. Objectives: Increase brand awareness and brand angagement Daisy Marc Jacobs
UBER PARTNERSHIP
In Prague Uber users had
the opportunity to ride in
customized Daisy Uber for a
memorable and shareable
experience.
Timing: 8. 9. 2016
Experimential: 4 Daisy cars
Results : 58 trips,
3000 requested
MEDIA SUPPORT
#MJDAISY social sharing
PR/Social media
• 4 top influencers
• 4 online editors
• 6 social media editors
Pre – post before the event
and experience shared on
social media.
SOCIAL MEDIA
52% increase in product
mentions* against previous
time period
• Social post: 134
• Enagagement: 14 000
• Unique views blogs: 13 500
• Highest email open rate -
40-45%
Strong Uber and Sephora
communication support.
Bloggers: Ejvi Freedom, Brixhauz, The czech chicks