1. Future of Online
Advertising…
RTB: what’s this all about?!

2. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Introduction

3. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.

4. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
How does the
RTB changing the
market?

6. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project

7. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project

8. Source: „Soul-searching in the world of display advertising“, econsultancy.com, Linus Gregoriadis

9. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project

10. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project

11. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project

12. Source: „Soul-searching in the world of display advertising“, econsultancy.com, Linus Gregoriadis

14. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Case study:
Advertiser/Agency

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Client: XTB Brokers
Budget: 100.000$
Time line: 2 months
Target: Men, 28-48, large cities
Premium
inventory
Number
of sites
Time
spent
Human
resources
eCPM price
Classical Media
Planning & Buying ✔ 25 15h 2 2,45$
iBILLBOARD RTB
Ad Market ✔ 25+27 1,1h 1 0,89$

17. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Case study:
publisher/
ad network

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19. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Type: Ad Network
Inventory: 500 mln sold + 400 mln remnant
Amount of sites: 700
Number
of sites
Ad-fill
rate
Technology
cost
Human
resources
Average
eCPM
Direct sales
(Ad server only) 700 62% 1$ 11 2,2$
Direct Sales +
iBILLBOARD 700 96,5% 1$ 10+1 4,1$

20. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Few words about
iBILLBOARD

21. iBillboard
iBillboard
iBillboard iBillboard
iBillboard
iBillboard
iBillboard
iBillboard
iBillboard
iBillboard

22. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.

24. Monetisation consultants
RTB Certified

25. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
Thanks!