7. Sweepstakes (Mega Wheel)
Facebook App
Prizes include:
HP laptop
Customized consoles
Trip to Hollywood for premier
Must unlock prizes
Gift Bags – 100 fans
Customized DS – 2,837 fans
HP laptop – 25,000 fans
11. Analysis of website
What works
• Very simple easy
navigate for childre.
• Fun colorful and bright.
• Facebook “like” button
is easily accessible.
• Original artwork for
website.
What doesn’t work
• Not much insight on
movie.
• Facebook app is slow in
responding.
• Facebook app also
appears impossible to
win.
• Games are not up yet.
12. Analysis of website (cont.)
Overall look and feel
• Great website for children.
• Very simple and colorful.
• No sound affects or music.
• Easy to navigate.
• Facebook contest doesn’t work.
14. Strategy
Updates.
The status updates are given
through the view of the
character Megamind.
This kind of view draws a
younger crowd that
interacts with character.
No TWITTER account