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ONLINE SALES BOOSTEN
MIT INTELLIGENTEM
ONLINE-KUNDENSERVICE
Ein Interview mit der
TUI Deutschland GmbH
ONLINE SALES BOOSTEN
MIT INTELLIGENTEM
ONLINE-KUNDENSERVICE
Ein Interview mit der
TUI Deutschland GmbH
KUNDEN ERWARTEN
SCHNELLE, KOMPETENTE UND
EINFACHE ANTWORTEN
AUF IHRE FRAGEN.
UNTERNEHMEN WOLLEN,
DIE BESTE CUSTOMER EXPERIENCE
BIETEN & DEN ROI ZU MAXIMIEREN.
Nur 8% der Kunden haben den Eindruck
e i n e n „ ü b e r d u r c h s c h n i t t l i c h e n “
Kundenservice zu bekommen.
- Gartner
80% der Unternehmen sind überzeugt,
einen „überdurchschnittlichen“
Kundenservice anzubieten.
VS
CUSTOMER ENGAGEMENT IN ECHTZEIT
KUNDEN
Webseite, Social, Messaging
Kunden-
verhalten
Kunden-
kontext
Kunden-
infomation
Kunden-
profil
ENGAGE
IN ECHTZEIT
CUSTOMER ENGAGEMENT IN ECHTZEIT
KUNDEN
Webseite, Social, Messaging
BERATER
COMMUNITY
CONNECT
IN ECHTZEIT
Messaging
Voice
Video
Kunden-
verhalten
Kunden-
kontext
Kunden-
infomation
Kunden-
profil
ENGAGE
IN ECHTZEIT
CUSTOMER ENGAGEMENT IN ECHTZEIT
KUNDEN
Webseite, Social, Messaging
TRACK
IN ECHTZEIT
Umsatz
Zufriedenheit
Produktivität
UNTERNEHMEN
REPORTING
BERATER
COMMUNITY
CONNECT
IN ECHTZEIT
Messaging
Voice
Video
Kunden-
verhalten
Kunden-
kontext
Kunden-
infomation
Kunden-
profil
ENGAGE
IN ECHTZEIT
CUSTOMER ENGAGEMENT IN ECHTZEIT
Melanie Richter
Digital Business
Solutions Manager
Warum habt Ihr euch für die
Kontaktmöglichkeit via
Click to Chat entschieden?
…
Download der Case Study
Was waren eure Zielsetzungen beim
Einsatz unserer Anwendung?
…
Beratungohne
Medienwechsel
schnelle&
unkomplizierte
Live-Beratung
Individuelle
Entscheidungs-hilfen
Zielsetzungen
Wann wird den Kunden auf tui.com
der Chat angeboten?
…
Wie reagieren die
Webseitenbesucher auf den Chat?
…
Toller Service, der
hoffentlich im Hotel
weitergeht ;-)
Top Beratung!
Alles perfekt!
Daumen hoch!
Danke für
Ihren
Service
Wer antwortet den Besuchern
via Chat?
…
40köpfiges
Chat-Team
Spaß
anderLive-
Beratung
Chatikette
undSchulung
…
Wie wurden eure Chat-Berater
geschult?
Wie empfinden eure Berater
den Chat?
…
Ich finde den
unkomplizierten
Umgang toll.
Der schnelle
Austausch mit dem
Kunden ist super!
I LOVE
CHAT
Welche Fragen werden euch
auf tui.com gestellt?
…
Welche Ergebnisse habt ihr
innerhalb von einem Jahr
erreicht?
…
25%
detauxdeconversion
93%
Zufriedenheit nach
einem Chat-
Austausch
höhere
Conversion Rate
x9
…
Sprecht ihr über den Chat
dieselben Personen an, wie
über die anderen Kanäle?
…
In Deutschland wird der Chat
noch sehr selten eingesetzt.
Welchen Vorteil gegenüber
dem Wettbewerb verschafft
Ihr euch über den Kanal?
Bewertete iAdvize als N°1
der Click to Chat Anbieter
n°1Session
Fnac
Cdiscount
Pixmania
Rue Du Commerce
Redoute
Boulanger
Conforama
Monoprix
Sony
Darty
Bloomydays
Decathlon
Adler Mode
Amaguiz
Direct Assurance
Malakoff Mederic
Groupama
BNP Parisbas
Cofinoga
Axa Bank
Banque Populaire
Monabanq.
Sofinco
Boursorama
Soon
TUI Deutschland
Air France
Center Parcs
Europcar
Hotel B&B
Robinson.com
Air Caraibes
Arbeitsamt (FR)
Post (FR)
Suchtberatung (FR)
Numéricable
2500
auf über
Webseiten
Zusätzlicher
Umsatz
Conversion
Rate
Zufriedenheit
First
Contact
Resolution
Rate
KPIs der E-Commerce Branche
Zusätzlicher
Umsatz
Conversion
Rate
Zufriedenheit
First
Contact
Resolution
Rate
KPIs der E-Commerce Branche
63%
Zusätzlicher
Umsatz
Conversion
Rate
Zufriedenheit
First
Contact
Resolution
Rate
KPIs der E-Commerce Branche
63% 19%
Zusätzlicher
Umsatz
Conversion
Rate
Zufriedenheit
First
Contact
Resolution
Rate
KPIs der E-Commerce Branche
63% 19% 87%
Zusätzlicher
Umsatz
Conversion
Rate
Zufriedenheit
First
Contact
Resolution
Rate
KPIs der E-Commerce Branche
63% 19% 85%87%
Download der Case Study

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Präsentation von iAdvize mit TUI