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i7 Summit - Global ConferenceTechnology, Innovation, Entrepreneurship, and Society i-RODE Microsystems Innovative Technology Platform  Vipin Sharma, President & Co Founder IRODE Microsystems- Europe 121,Avenue Des Champs Elysees 75008 Paris +33 6 70 07 93 75 vipin@i-rode.com vipinvc@gmail.com
IRODE Introduction Startup – originated in San Francisco bay area, California, USA - in Dec 2007 Mission - Provide “End-to-End Solution” for “High Quality” “On-Demand” entertainment for travelers in Trains  Busses Ferries Aircraft Niche market capitalization for content providers and Advertising agencies. October 12, 2010 IRODE Microsystems  Strictly Confidential and Proprietary   2
Train & Bus Travelers as customers October 12, 2010 IRODE Microsystems  Strictly Confidential and Proprietary   3 What will a train & bus passenger pay for? Important when travel time is 2 hours or more   (roughly)
Customer Demand: Contemporary Life Style IRODE targets to provide affordable entertainment and productivity platform for travelers  Making travel an enjoyable experience through providing entertaining content. October 12, 2010 IRODE Microsystems  Strictly Confidential and Proprietary   4
IRODE’s offer – A passenger’s perspective Each passenger has his/her own multimedia terminal High quality entertainment & Internet Full rewind and fast forward DVD quality video and AC3 audio Interactive games – Can be played with co-passengers Internet and SMS facilities Live Sports & News Delayed streaming (Currently used in internet based video/ audio streaming) IRODE Microsystems  Strictly Confidential and Proprietary   October 12, 2010 5
Technical Landscape October 12, 2010 IRODE Microsystems  Strictly Confidential and Proprietary   6 Low quality High quality
Available solutions (Technical) October 12, 2010 IRODE Microsystems  Strictly Confidential and Proprietary   7
Value Proposition (Technical) October 12, 2010 IRODE Microsystems  Strictly Confidential and Proprietary   8 ,[object Object]
Full on-demand entertainment and  interactive games
HD quality video & AC3 audio
Fast Forward, Rewind, Pause, Stop etc. capabilities
Interactive games (can be played with co-passengers)
Conventional email and internet
In time we’ll introduce live sports, news , books etc.“Full on-demand” entertainment  to passengers
IRODE content delivery to passengers  Wireless server also connects to a central control room wirelessly Only one central control room in a country Requires low throughput connection October 12, 2010 IRODE Microsystems  Strictly Confidential and Proprietary   Train coach ,[object Object]
Each coach has a wireless server with 2 haul wireless connectivity
Connects to video terminals wirelessly

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I-Rode's pitch

  • 1. i7 Summit - Global ConferenceTechnology, Innovation, Entrepreneurship, and Society i-RODE Microsystems Innovative Technology Platform Vipin Sharma, President & Co Founder IRODE Microsystems- Europe 121,Avenue Des Champs Elysees 75008 Paris +33 6 70 07 93 75 vipin@i-rode.com vipinvc@gmail.com
  • 2. IRODE Introduction Startup – originated in San Francisco bay area, California, USA - in Dec 2007 Mission - Provide “End-to-End Solution” for “High Quality” “On-Demand” entertainment for travelers in Trains Busses Ferries Aircraft Niche market capitalization for content providers and Advertising agencies. October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 2
  • 3. Train & Bus Travelers as customers October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 3 What will a train & bus passenger pay for? Important when travel time is 2 hours or more (roughly)
  • 4. Customer Demand: Contemporary Life Style IRODE targets to provide affordable entertainment and productivity platform for travelers  Making travel an enjoyable experience through providing entertaining content. October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 4
  • 5. IRODE’s offer – A passenger’s perspective Each passenger has his/her own multimedia terminal High quality entertainment & Internet Full rewind and fast forward DVD quality video and AC3 audio Interactive games – Can be played with co-passengers Internet and SMS facilities Live Sports & News Delayed streaming (Currently used in internet based video/ audio streaming) IRODE Microsystems Strictly Confidential and Proprietary October 12, 2010 5
  • 6. Technical Landscape October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 6 Low quality High quality
  • 7. Available solutions (Technical) October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 7
  • 8.
  • 9. Full on-demand entertainment and interactive games
  • 10. HD quality video & AC3 audio
  • 11. Fast Forward, Rewind, Pause, Stop etc. capabilities
  • 12. Interactive games (can be played with co-passengers)
  • 14. In time we’ll introduce live sports, news , books etc.“Full on-demand” entertainment to passengers
  • 15.
  • 16. Each coach has a wireless server with 2 haul wireless connectivity
  • 17. Connects to video terminals wirelessly
  • 18. Each passenger gets independent connection with 3mbpsWireless Client devices Content Providers High bandwidth wireless connection wireless iRODE Server Central Control room 9
  • 19. Progress Technology Prototype TechnologyDemonstration Phase Technology adoption throughphysicaltrial October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 10
  • 20. FUNDING Funded up to technical trial phase by Founders& Promoters Currentvaluation of I RODE Europe :€ 40 to €50M Disinvesting 20% for business and applications development phase October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 11
  • 21. Core Technology team (USA) 12 October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary
  • 22. October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary
  • 23. TRAINS &BUSES CARRY 30% OF PASSENGERS GLOBALLY EACH YEAR TRANSPORT MULTIPLE NUMBERS OF WORLD POPULATION PROVIDES A UNIQUE & FOCUSED CUSTOMER BASE FOR : DIGITALMEDIA/ADVERTISEMENT &TRANSPORT COMPANIES ACROSS THE GLOBE October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary
  • 24. Captive audience Passengers are looking for interesting activities on-board Easy to engage with (Involved audience) Captive audience October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 15 Great targets for advertisers (Proven by many research) premium rates (Most sought after audience)
  • 25. Overall Value Proposition October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 16 An End-to-End, high quality entertainment and connectivity solution for Passengers and A powerful, multi source revenue generating platform for Content providers & Transport Company
  • 26. IRODE Solution from business perspective October 12, 2010 IRODE Microsystems Strictly Confidential and Proprietary 17 Not just the highest quality entertainment for passengers In addition iRODE’s solution has built many powerful additional features that Enable additional revenues for content providers & Transport Company!!