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How To Get Awareness And Credibility For Your Nonprof

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Amanda Blum
Amanda Blum

The document provides tips for non-profits to get awareness and credibility through media coverage. It discusses public relations (PR) and differentiating between free media placement through press releases versus paid advertising. It emphasizes that PR should be news-related information and not sales pitches. The document also includes guidelines for crafting effective press releases that will attract media attention, such as following an outline and making the information newsworthy and easy to understand.

EducaçãoNegóciosTecnologia
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How to get awareness and credibility for your non-profit through the media Charlotte Risch
What is PR (Public Relations)? ,[object Object],[object Object]
What is PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertising vs PR
PR is not sales ,[object Object]
Press Release ,[object Object],[object Object],[object Object],[object Object]
Press Release ,[object Object],[object Object],[object Object]
Press Release ,[object Object],[object Object],[object Object]
Press Release ,[object Object],[object Object],[object Object]
Press Release ,[object Object],[object Object]
Basic Press Release Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a pitch? ,[object Object],[object Object],[object Object],[object Object]
Examples of a Pitch ,[object Object],[object Object],[object Object]
NEWSworthy Ideas ,[object Object],[object Object]
Finding unique elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S.W.O.T ,[object Object],[object Object],[object Object]
Added Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working with the Media
Make your event/release work for you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts after you get press ,[object Object],[object Object],[object Object],[object Object]
5 Rules to Live By ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good Luck!

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