This report teaches how to become an expert in your industry, by becoming a leading expert, an authority in your market and by increasing your credibility!
2. How to Become an Expert in Your Industry
May 25, 2013
Page 2
Contents
The Concept............................................................................................................................................. 3
Our Service .............................................................................................................................................. 4
Book Samples .......................................................................................................................................... 5
E-Book Samples....................................................................................................................................... 5
Payment................................................................................................................................................... 6
What We Need From You........................................................................................................................ 6
Important Notes on Your Working Document........................................................................................ 6
Your Own Manuscript ............................................................................................................................. 7
Terms & Conditions................................................................................................................................. 7
Thank You for Your Business................................................................................................................... 8
3. How to Become an Expert in Your Industry
May 25, 2013
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The Concept
Why did I create this service?
Many local businesses have websites, Facebook fan pages, Twitter accounts and YouTube
channels and yet all this online presence does not create enough of the excitement and
enthusiasm they need to convert traffic into sales, so what are they missing?
When they get some traffic, most of these businesses can hardly close sales online despite
all their effort, money and time spent to generate leads, so what can they do?
There are a lot of things that go into a conversion. Traffic is one thing, good content, and
being a trusted name and an authority in your industry is another.
You can generate traffic, have a fancy website and quality content, but if you’re not a trusted
name on the market; you lack credibility, so what’s it good for and how does it help you make
more sales? This is why many of the websites fail most of the time, because they lack
credibility!
When I came to this realization I asked myself, “how do you become an authority in your
industry? How do you separate yourself from the rest of the crowd?” Unless you are an
expert in your niche, it’s tough to convince people to do business with you.
My second realization came when I saw all the content that was sitting on websites and yet
this did not convince people to do business with these companies. Then I thought, why can’t
we repackage all this information in a new format people will believe in? And the idea of this
e-book was born!
Now imagine sending a book to your potential clients, one that builds your credibility and
authority instantly, that bears your name, that turns you into an expert overnight and that
does the selling for you!
Now do you believe people will do business with you because you have some credibility? I
think they will and this is what will separate you from the competition that has none.
Then you got to think, what’s your client worth? Is it $50,000, $100,000, $300,000 or
$1,000,000? How many opportunities were lost in the past because of that ounce of
credibility that was missing to force your client to choose you over your competition?
How do you make more sales? Is it by deploying more ruses and sales tactics or by showing
that you really know what you’re talking about?
Good question and the concept is a very simple idea that will instantly remove any obstacles
and hesitations as to why or why not a client should do business with you.
In the next segment we shall show you how we can increase your credibility and authority in
your industry and help you to close more sales in 2013.
Maurice Ufituwe
May 2013
4. How to Become an Expert in Your Industry
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Our Service
We are going to create a paperback book for you; which you can utilize to position yourself in your industry as a
leading expert and land more clients this way.
Many brick and mortar businesses have websites, blogs and lots of content, Facebook fan pages and YouTube
channels and yet, they fail to convert that traffic into leads.
We will convert all of that content that’s going unnoticed on your blog into a book that will position you as an
expert in your industry with your name on it, and then you will send to your potential clients.
Once these prospects receive a copy of your book you can follow up with a call and land them as a client. This is
much easier than handing over visitor cards in the hope that these potential clients will call you back so you can
make a sale, because the book is doing the introduction and the selling for you.
Being an expert has 2 great advantages: people will listen to you and people will buy from you! A book with your
name on the cover opens more doors and will convert more than a simple business visitor card you hand over to
your clients.
VS.
Your Book Visit Card
We can help get your first paperback book printed out in days that you can utilize to land more clients and make
more sales this way. This is what we’ll do for you:
We will print a book with up to 60,000 words on the topic of your choice for you. That’s about 240 pages for the
Kindle format and 150 pages for a Paperback format, and you can choose the length of the book you want – 30,
50, 100 or 150 pages. Once we have your manuscript, we will convert it into an eBook (Kindle) and a paperback
book and print out 100 copies and have them shipped to your street address. This will cost you $3,700 payable in
2 installments. If you don’t have a manuscript, we can have one written for you in your field of expertise.
You provide us with the manuscript and we will edit and format the books to your needs and specifications. You
can submit ideas about your book’s cover, but basically we will create and design the book’s cover for you. We
will create 3 covers that you can choose from. In a nutshell here’s what you get:
A Book up to 60,000 words on the topic of your choice
Completely formatted for Amazon Kindle
Completely formatted for Paperback Book
Book cover creation for Amazon Kindle
Book cover creation for Paperback Book
1 Test copy delivered to your street address
100 Copies delivered to your street address
You Can order more copies
5. How to Become an Expert in Your Industry
May 25, 2013
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Book Samples
Below you can see samples of books we can create for you. We will create 3 book covers you can choose from.
E-Book Samples
Below you can see samples of e-Books we can create for you. We will create 3 e-Book covers you can choose
from.
6. How to Become an Expert in Your Industry
May 25, 2013
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Payment
We charge $3,700 payable in 2 installments. The 1
st
installment of $1,850 or 50% occurs before we can begin the
work of editing your book and rendering it into a paperback format.
Once we receive the manuscript, we will edit it and print out one copy, you will review it and if you’re happy with
the results, we will ship you 50 units of your book to your street address. After the 2
nd
installment we will ship
another 50 units to your street address and create the Kindle e-Book and publish it on Amazon for you. Once this
is done, our part of the agreement is fulfilled.
If you wish more units printed for you, we will ship you more units to your doorstep for an additional fee that
includes production costs plus S&H.
All payments are done through PayPal at this time. If you have a credit card, you do not need to sign up for a
PayPal account to remit payment to Ecommerce Maurice Victor. If you don’t have a PayPal account we give you
the option to make payment with ESCROW.COM instead. Payments are disbursed when buyer is satisfied with
the fulfillment of the seller.
For more details on legalities, please see the Terms and Conditions page. You are also welcome to send us
any inquiries that you may have.
What We Need From You
We will need the following information before we can get to work for you:
Client Information:
Your Name (Required)
Your Address (Required)
Your Country (Required)
Your Website (optional)
Your Email (Required)
Book information:
Your written manuscript (up to 60,000 words)
Table of Contents (Required):
Book Title (Required):
Your book description (Required)
Your book category (Required)
Author’s Name (Required):
Your Bio (optional)
Your personal picture (Required):
Your Book keywords (Required)
What this means…
In your book description you provide us with a short summary of what your book is about so that the reader has
an idea of what to expect when he reads your book.
Your book category is as it says the category in which your book will be indexed inside the directory to make the
search much easier.
Your book keywords are the keywords your users will use to find your book inside the directory. You can submit
up to 7 keywords for your e-Book and 5 keywords for your paperback book.
You will send us all of this information via email attached inside a ZIP file.
Important Notes on Your Working Document
Please note the following information regarding submitting your manuscript for your book and eBook design:
You are allowed up to 60,000 words on the topic of your choice
Preferred formats for your working document are .DOCX, .DOC, .RTF, or .TXT.
Don’t worry about your cover image—we will do that for you
Don’t worry about writing out the Table of Contents—we will do that for you if you don’t have one
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Images can be embedded in the document or sent to us separately
Trim Size
You can specify the trim size of your book; however, if you do not have one, we will use the default ones we work
with on our books.
The default trim sizes we utilize are 5 x 8 inches (12.7 x 20.32 centimeters), 5.5 x 8.5 inches (13.97 x 21.59
centimeters) and the 6 x 9 inches (15.24 x 22.86 centimeters).
Black and White vs. Color Books
Right now we offer black and white books and soon we shall expand into color. You have the choice between
Crème and White papers when printing your books.
ISBN of the Book
We print an ISBN barcode on the lower back right corner of every book we manufacture. Your book's ISBN
information will be registered with BooksInPrint.com® which is an authoritative source of bibliographic information
with powerful search, discovery and collection development tools designed specifically to streamline the book
discovery and acquisition process. An International Standard Book Number or ISBN in short identifies a title's
edition, publisher, and physical properties, such as trim size, page count, and binding type.
Copyright
Do I need to register my Copyright? The answer is no! The current copyright law in the United States (which is
similar in other countries) is that once you write your content, you automatically have the copyright. Honestly,
there is not much else you need to do. A copyright statement in an e-Book can simply be Copyright 2013 by Jane
Doe, and you are legally protected. Consult the US Government’s FAQ on copyright for more details if you are
interested in registering your copyright.
If you are in some type of legal dispute over a copyright, we recommend seeking the legal advice of patent and
copyright lawyers with extensive legal expertise in the area representing authors, particularly with contract
disputes and copyright issues. Ecommerce Maurice Victor always assumes that for what you are giving us you
either 1) have the copyright, or 2) are acting on behalf of the copyright owner. Please consult our Terms &
Conditions page if you would like to see the legalese.
Marketing
We do not offer marketing services to promote your book(s) and e-Book(s), however, if there’s a big demand for
this service, we may offer it in the future as an extra package to get your book and e-Book in as many hands as
you want.
Your Own Manuscript
For clients who don’t have their own manuscript we offer the option to have one written for them. Basically you
give us the specifics for your manuscript, i.e. title, domain of expertise, description and short summary, length,
style, date of delivery, etc. and we give you a time frame we expect the manuscript to be completed. Below you
can see the prices we charge for the length of the manuscript.
10,000 words ~ 30 pages @ $345
15,000 words ~ 50 pages @ $495
30,000 words ~ 75 pages @ $895
60,000 words ~ 200 pages @ $1495
Terms & Conditions
Privacy Statement
We are strongly committed to protecting your privacy. Authorized employees within the company on a need-to-
know basis use information obtained from you for the purpose of conducting business. We will never share your
information with anyone outside of the company without your explicit permission. We will not sell, share, or rent
your personal information to any third party, including the email address you provide.
Confidentiality of Documents
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May 25, 2013
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We will never share your content, working documents, images, audio, video, metadata, or anything else you
entrust to us with anyone outside of the company without your explicit permission. All information you provide us
in the course of conducting business with our company is considered confidential.
Copyright
The company assumes that all content, including text, images, fonts, and multimedia, submitted by the client is
not stolen, plagiarized, or an infringement on another person or entity’s copyright. Should a dispute arise between
the client and an outside party over copyright infringement, the company will take no part in any litigation
proceedings, since the company had assumed that the client had legal use of aforementioned content.
Thank You for Your Business
We are very grateful that you are interested in utilizing the publishing services of Ecommerce Maurice Victor.
Since you are entrusting us with your content, we promise to abide by the following guidelines:
Design work will commence once Ecommerce Maurice Victor receives the 1
st
half of payment and the manuscript.
Ecommerce Maurice Victor guarantees to never share your content with anyone outside of our organization
without your explicit permission.
With Best Regards,
Maurice Ufituwe, CEO
Ecommerce Maurice Victor
Grubenstr. 69A
53179 Bonn, Germany
Tel: +49-228-929 87 020
Fax: +49-228-929 87 021
