SlideShare a Scribd company logo
1 of 15
Advertising Strategies for Slower Economic Periods How to Steal Market Share While Your Competitors Cut Costs
Opportunities Exist RIGHT NOW  for Smart Advertisers and Marketers ,[object Object],[object Object]
Opportunities Exist RIGHT NOW for Smart Advertisers and Marketers ,[object Object],[object Object]
Are We Officially in a Recession? ,[object Object],[object Object]
Here Are the Facts ,[object Object],[object Object]
The Resilience of the Consumer Economy ,[object Object],[object Object]
Brand Awareness During a Recession ,[object Object],[object Object]
Sales/Net Income at Three Levels of Advertising
Why Is This the Case? ,[object Object],[object Object],[object Object],[object Object]
An Opportunity to be Aggressive ,[object Object],[object Object],[object Object]
Advertising Strategies for Slow Economic Periods How to Get the Most from the Money You Spend
Recommended 3-Step Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Frequency Leads to Quality ,[object Object],[object Object]
How Advertising Sums Up the Opportunity ,[object Object],[object Object]
Your Tomorrow Could Depend on How You Advertise Today ,[object Object]

More Related Content

What's hot

Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...Rajesh Prabhakar
 
Sept 09 PromoAid Newsletter
Sept 09 PromoAid NewsletterSept 09 PromoAid Newsletter
Sept 09 PromoAid NewsletterTerriL
 
September PromoAid Newsletter
September PromoAid NewsletterSeptember PromoAid Newsletter
September PromoAid Newsletterronniepromoaid
 
Advertising
AdvertisingAdvertising
Advertisingcarolina
 
10 Point Checklist for Venue Marketing Success
10 Point Checklist for Venue Marketing Success10 Point Checklist for Venue Marketing Success
10 Point Checklist for Venue Marketing SuccessMexia Communications
 
Social media marketing strategy for wal mart
Social media marketing strategy for wal martSocial media marketing strategy for wal mart
Social media marketing strategy for wal martHyun Woo Son
 
Ways to Track Your Text Marketing SMS Efforts
Ways to Track Your Text Marketing SMS  EffortsWays to Track Your Text Marketing SMS  Efforts
Ways to Track Your Text Marketing SMS EffortsLeo Vidal
 
Initiating business strategies to combat sales competitiveness
Initiating business strategies to combat sales competitivenessInitiating business strategies to combat sales competitiveness
Initiating business strategies to combat sales competitivenessSaif Keshwani
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising TechniquesCera Ward
 
Presentation - Brand Simulation Strategy Results
Presentation - Brand Simulation Strategy ResultsPresentation - Brand Simulation Strategy Results
Presentation - Brand Simulation Strategy ResultsHenry Jenkins
 
The 3 Rules for Every Brand Project
The 3 Rules for Every Brand ProjectThe 3 Rules for Every Brand Project
The 3 Rules for Every Brand ProjectNaomi Garnice
 
Marketing in-the-era-of-accountability-presentation
Marketing in-the-era-of-accountability-presentationMarketing in-the-era-of-accountability-presentation
Marketing in-the-era-of-accountability-presentationJonatan Killingstad
 
Mcom weekly summary adv plans and print adv
Mcom weekly summary adv plans and print advMcom weekly summary adv plans and print adv
Mcom weekly summary adv plans and print advschaferv
 
How to sell a new car
How to sell a new carHow to sell a new car
How to sell a new cardrewking21
 
Presentation to the International team of NBME
Presentation to the International team of NBMEPresentation to the International team of NBME
Presentation to the International team of NBMEEdward Tang
 
Mcom 341 week 3 summary
Mcom 341 week 3 summaryMcom 341 week 3 summary
Mcom 341 week 3 summaryschaferv
 

What's hot (19)

Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
 
Sept 09 PromoAid Newsletter
Sept 09 PromoAid NewsletterSept 09 PromoAid Newsletter
Sept 09 PromoAid Newsletter
 
September PromoAid Newsletter
September PromoAid NewsletterSeptember PromoAid Newsletter
September PromoAid Newsletter
 
Advertising
AdvertisingAdvertising
Advertising
 
10 Point Checklist for Venue Marketing Success
10 Point Checklist for Venue Marketing Success10 Point Checklist for Venue Marketing Success
10 Point Checklist for Venue Marketing Success
 
Social media marketing strategy for wal mart
Social media marketing strategy for wal martSocial media marketing strategy for wal mart
Social media marketing strategy for wal mart
 
Ways to Track Your Text Marketing SMS Efforts
Ways to Track Your Text Marketing SMS  EffortsWays to Track Your Text Marketing SMS  Efforts
Ways to Track Your Text Marketing SMS Efforts
 
Initiating business strategies to combat sales competitiveness
Initiating business strategies to combat sales competitivenessInitiating business strategies to combat sales competitiveness
Initiating business strategies to combat sales competitiveness
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniques
 
advertising
advertisingadvertising
advertising
 
Advertising
AdvertisingAdvertising
Advertising
 
Presentation - Brand Simulation Strategy Results
Presentation - Brand Simulation Strategy ResultsPresentation - Brand Simulation Strategy Results
Presentation - Brand Simulation Strategy Results
 
Ppt on advertising by neha soni
Ppt on advertising by neha soniPpt on advertising by neha soni
Ppt on advertising by neha soni
 
The 3 Rules for Every Brand Project
The 3 Rules for Every Brand ProjectThe 3 Rules for Every Brand Project
The 3 Rules for Every Brand Project
 
Marketing in-the-era-of-accountability-presentation
Marketing in-the-era-of-accountability-presentationMarketing in-the-era-of-accountability-presentation
Marketing in-the-era-of-accountability-presentation
 
Mcom weekly summary adv plans and print adv
Mcom weekly summary adv plans and print advMcom weekly summary adv plans and print adv
Mcom weekly summary adv plans and print adv
 
How to sell a new car
How to sell a new carHow to sell a new car
How to sell a new car
 
Presentation to the International team of NBME
Presentation to the International team of NBMEPresentation to the International team of NBME
Presentation to the International team of NBME
 
Mcom 341 week 3 summary
Mcom 341 week 3 summaryMcom 341 week 3 summary
Mcom 341 week 3 summary
 

Similar to Selling During a Recession

Five Reasons Why Businesses Fail
Five Reasons Why Businesses FailFive Reasons Why Businesses Fail
Five Reasons Why Businesses FailShahab
 
1. MISSION STATEMENTTo provide our customers with the best medi.docx
1. MISSION STATEMENTTo provide our customers with the best medi.docx1. MISSION STATEMENTTo provide our customers with the best medi.docx
1. MISSION STATEMENTTo provide our customers with the best medi.docxjackiewalcutt
 
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURIMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURkezia florence
 
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!New Patients, Inc.
 
Does Advertising Work?
Does Advertising Work?Does Advertising Work?
Does Advertising Work?siddhanthnair
 
Industrial Economics Lecture 7.pptx
Industrial Economics Lecture 7.pptxIndustrial Economics Lecture 7.pptx
Industrial Economics Lecture 7.pptxMagarsaaHirphaa
 
Advertisement effectiveness
Advertisement effectivenessAdvertisement effectiveness
Advertisement effectivenessFatymah Amin
 
Survival Tactics & Ideas
Survival Tactics & IdeasSurvival Tactics & Ideas
Survival Tactics & IdeasBasudeo Ojha
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mixSagar Gadekar
 
Advertising Presentation .pptx
Advertising Presentation .pptxAdvertising Presentation .pptx
Advertising Presentation .pptxAsimKhan982894
 
Retail Climate -LIVE.pdf
Retail Climate -LIVE.pdfRetail Climate -LIVE.pdf
Retail Climate -LIVE.pdfChris Ailey
 
Advertising ppts for training
Advertising ppts for trainingAdvertising ppts for training
Advertising ppts for trainingRadha Krishna Jha
 
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YPCalin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YPIAA Young Professionals Romania
 

Similar to Selling During a Recession (20)

Five Reasons Why Businesses Fail
Five Reasons Why Businesses FailFive Reasons Why Businesses Fail
Five Reasons Why Businesses Fail
 
1. MISSION STATEMENTTo provide our customers with the best medi.docx
1. MISSION STATEMENTTo provide our customers with the best medi.docx1. MISSION STATEMENTTo provide our customers with the best medi.docx
1. MISSION STATEMENTTo provide our customers with the best medi.docx
 
Television advertising
Television advertisingTelevision advertising
Television advertising
 
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURIMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
 
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
 
Does Advertising Work?
Does Advertising Work?Does Advertising Work?
Does Advertising Work?
 
Industrial Economics Lecture 7.pptx
Industrial Economics Lecture 7.pptxIndustrial Economics Lecture 7.pptx
Industrial Economics Lecture 7.pptx
 
Finalbroadcast
FinalbroadcastFinalbroadcast
Finalbroadcast
 
Advertisement effectiveness
Advertisement effectivenessAdvertisement effectiveness
Advertisement effectiveness
 
Presentation 1.pptx
Presentation 1.pptxPresentation 1.pptx
Presentation 1.pptx
 
Survival Tactics & Ideas
Survival Tactics & IdeasSurvival Tactics & Ideas
Survival Tactics & Ideas
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mix
 
Advertising Presentation .pptx
Advertising Presentation .pptxAdvertising Presentation .pptx
Advertising Presentation .pptx
 
Retail Climate -LIVE.pdf
Retail Climate -LIVE.pdfRetail Climate -LIVE.pdf
Retail Climate -LIVE.pdf
 
Mary Kay Case Study
Mary Kay Case StudyMary Kay Case Study
Mary Kay Case Study
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
 
Advertising ppts for training
Advertising ppts for trainingAdvertising ppts for training
Advertising ppts for training
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
Advertising
AdvertisingAdvertising
Advertising
 
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YPCalin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
 

Recently uploaded

Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 

Recently uploaded (20)

Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 

Selling During a Recession