Gamification

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Heonyeong Lim

112272 임헌영 중간고사 대체

Marketing

What is the Gamification?
in non-game contexts
using game Mechanics
using game Dynamics
using game Aesthetics

What is ‘Onboarding’?
very important to
beginner
short time limit
only little information
it induce experience

How make the loop?
visual growth, reward
to demand social action
re-engagement
emotional stimulus

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Gamification

1. Gamification 112272 임헌영

2. What is the Gamification? in non-game contexts using game Mechanics using game Dynamics using game Aesthetics

3. Badge System Level System

4. WHY? To Engage users

5. 1. Onboarding

6. What is ‘Onboarding’? very important to beginner short time limit only little information it induce experience

7. Example

8. 2. Empty Bar Problem

9. Think about it.

10. But…

11. 3. Engagement loop

12. How make the loop? visual growth, reward to demand social action re-engagement emotional stimulus

13. Example

14. Now…

15. Thanks for reading!

Gamification

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Gamification