2. About Public Rerations
Advantages of Public Rerations
PR in Social Media
Conclusion

3. Public relations (PR) is the practice of managing the flow of information between an
individual or an organization and the public.
Reputation
Public relations (PR) is a way
for companies, organizations or
people to enhance their
reputations. This task typically is
performed by public relations
professionals or PR firms on
behalf of their clients. .

4. Public relations (PR) is the practice of managing the flow of information between an
individual or an organization and the public.
Communicating
PR usually involves communic
ating with the media and through
the media to present the clients in
the most favorable way possible.
It also often involves cooperative
efforts with other people and
organizations to create good will
within the community and
enhance the client's image.

5. PR Departments
PR can give consumers
and the media a better
A favorable image can understanding of how a
help increase a company works. They
company's sales, and usually try to show the
negative publicity can company at its best. PR
damage a company's departments also might
reputation and decrease conduct research to learn
sales. Savings in Money how satisfied customers
are with the company and
and Time its products.
A corporate communications
company has been known to
have saved as much as $270K
by making use of social media.
Also, time is equally being
saved as response rate to
pitches for example seem to
be much higher than that
experienced via other
channels.

6. Professionals in the public relations
industry embraced social media early on.

7. The New Face Having set their
lamps alight,
these would go off
of PR to sleep.
According to a recent study that
was released in 2010 titled
“Social Media Will Overtake
Traditional Media as PR Tool in
PICTURE
Next Two Years,” it was observed
that social media was fast taking
its place as a conventional PR
tool instead of the erstwhile one-
off component that characterized
its usage in successful PR
campaigns.

8. The New Face Having set their
lamps alight,
these would go off
of PR to sleep.
According to a recent study that
was released in 2010 titled
“Social Media Will Overtake
Traditional Media as PR Tool in
PICTURE
Next Two Years,” it was observed
that social media was fast taking
its place as a conventional PR
tool instead of the erstwhile one-
off component that characterized
its usage in successful PR
campaigns.

9. There are a number of ways that the field of PR
must continue to adapt as the social media tools of
today will change tomorrow. Rather than focus on
the channels, focus on the expectations of the
audiences and how to serve as a valued resource
for them.

10. http://www.referenceforbusiness.com/encyclopedia/Pro-
Res/Public-Relations.html
http://gonzopublicrelations.blogspot.kr/2012/04/defining-public-relations.html
http://www.returnonreputation.com/tag/public-relations/
http://www.popgive.com/2012/07/potential-of-public-relations-and.html
http://www.wisegeek.com/what-is-public-relations.htm