This document provides an overview of how to use Twitter for marketing, public relations, and business purposes. It discusses how Twitter can be used for customer communication, relationship building, product promotion, corporate reputation management, event tweeting, and crisis management. It provides tips for creating a Twitter profile, building followers, engaging in conversations, and integrating Twitter with other social media platforms and websites. Tools for managing Twitter accounts and increasing visibility are also reviewed.

1. Twitter with Emerging Media Marketing and Public Relations Part 1 @hvwinegoddess

2. What is Twitter 140 Characters or less Instant Feed Back Instant Q & A Instant Recommendations Instant Referrals Turns you into a resource for others Instant Marketing Find Conversations Find Like-Minded People See what others are saying about your company Easy to partner with other businesses and see what your competitors are doing and selling

4. New mode of customer communication that can be tailored to customer preferences

5. Relationship building – Adding Value

6. Product promotion and sales

7. Identify your audience

8. Provide useful content

9. Engage in conversation

10. Corporate Reputation Management

11. Your brands personality.

13. Join the Conversation

14. Creating a Profile Says everything about you in 160 characters Place for your website or blog Make use of a background, colors, fonts Use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it. ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon.

15. Build Your Profile

17. Get into the conversation

18. Don’t Spam

19. Update daily

20. Find the buzz and contribute

21. Help others out

22. Create relationships

24. How to make a Twitter Post 140 characters to per message Hashtags(#) to track messages Use @ symbol for replies Use D, followed by account name to send direct message to someone Use “RT @accountname: ” followed by quote to retweet someone’s tweet

25. How to make a Twitter Post with hashtags responding retweet

26. What to Tweet Daily occurrences (things your working on) Your clients (projects your working on or their websites) Links to things you find interesting Things your listening to Items in your Facebook newsfeed Items from your blog or your blogroll Places or meetings you are currently attending Post jobs or ask for potential positions Events of interest or attending Advice needed

27. What to Tweet Event coverage Promoting Blog Giving Info Promoting Blog

28. Retweet What to Retweet How-tos News Warnings Freebies Contest Coupons Article links Make sure your retweets are relevant to what you represent or of interest to your followers

29. Shrink Long URL’s Tools exist to shrink long URLs: Ow.ly Tinyurl.com Bit.ly

31. What would come naturally at a social gathering

32. Communicate with others as you would in person

33. Respond to others random and make new connections

34. Ask questions (about work, jobs, services, likes and dislikes)

35. Provide help and assistance as much as possible

36. Share news, information, gratitude, stories

37. Be as much a human as you can be

38. Don’t

39. Just talk about yourself or your services

40. Tweet about your products or services all the time. Use an 80/20 rule

41. Be unsocial/introverted/non-spoken

42. Send DMs to people that look like an advertisement (unless they ask a question about your products or services)

44. Twollo – find people with same interests. Leading way to get targeted twitter followers as you list yourself Tweetchat.com – follow the conversation for #hash tags Search.twitter.com – search people, hastags, topics Twitthis.com – for blog and website visitors Twitthat.com – for you to tweet Hootsuite.com– manage multiple tweeter and FB accounts and schedule tweets Hashtags.org to follow hashtags Twitterfeed.com – automatically post rss feed as a tweet (ie blog, newsfeed) Extensions on web browsers

46. Can cause black-outs!!! You’ll find yourself asking:Where Did All The Time Go Today? Answer: Twitter

47. Can cause you to leak out more than you care to

48. Once it’s on the Internet…it stays on the Internet

50. Twitter Lists Users can organize others into lists. You can view those list and follow them. 20 lists per user List names can’t begin with a number Lists names can’t exceed 25 characters Max 500 accounts on each list Make them public or private See who has you listed Use formulist.com Use listorious.com Twellow.com

51. Hashtags Subjects or phrases your tweet is about. It will come up in view of people following the hashtag. Use hashtags for events, programs, create one…hashtags.org

52. Platforms Platforms for twitter Tweetdeck - desktop Hootsuite is web based Seemsic – desktop Twirl Create columns to watch specific hashtags, people or mentions Schedule tweets

54. Post interesting content often. Balance unique content (authored by you) and shared content (authored by others).

55. Time your tweets

56. Connect with connections first.

57. Follow people in your industry, niche, and topic area

58. Tap into influential local circles.

59. Participate in #FollowFriday

60. Twitter Lists

61. Participate in Twitter Chats

64. Promote events and add a Hashtag

65. Become the thought leader in your industry

66. Seek out reporters, bloggers, media personnel

67. Watch for promotional opportunities

68. Send a DM instead of email

70. Pdf’s (info) that you post on docstoc or scribd

71. Create a twitter coupon

72. Twtqponhttp://twtqpon.com/ use on twitter and other social networks

73. Four Square tweets location

75. Klout – www.klout.com track the impact of your opinions, links, and recommendations

77. Mobile Apps Twitterforiphone.com Twitterberry.com Ubertwitter.com Hootsuite Tweetdeck

78. Emerging Media Marketing and PR Consulting for Small Business Debbie Gioquindo hvwinegoddess@gmail.com www.Twitter.com/hvwinegoddess www.facebook.com/hudsonvalleywinegoddess 914.474.7780 Presentation can be found