Presented at the New York State Tourism Conference

1. What’s right for you?

2. 2012 – Add Google+
& Pinterest

3. Social Media Channels
Social Video & Mobile Online
Networks Pictures Marketing Forums
Google+ Blogs Flickr FourSquare Yelp
Facebook YouTube Coupons TripAdvisor
Twitter Vimeo FB Check FourSquare
Pinterest In

4. Why Social Media
 They are already talking about you
 Social Media allows your customers &
potential customers to communicate directly with you
 Social Media is the #1 Visited sites then search engines

6. Content
 Speak as if you were face to face conversation
 Determine your brand personality. Identify your company's
personality traits, the reason customers come to you.
 Know what your customers, audience or community want
to talk about
 Create value for your customers

7. Twitter for Business
 Use the name of your business
 Use your business logo
 Create background that represents your business
 Use search.twitter.com to find your industry influencers –
follow them
 Tweet information
 Retweet information
 Links
 Photos
 Use hashtags in post
 Create a twitter chat around a subject

8. Facebook
 Create a Page for your  Ask for fans
business (NOT A opinions, stories or
PROFILE) advice
 Post information
 History
 Advice
 How-to
 Photos

9. New Page Look

10. Facebook Changes
 Cover photo 850 x 315 pixels
 No call to action in photo
 Profile picture 180x180 pixels
 Highlight a story
 Star icon (upper right on post)
 Pin story on top of page for a week
 Click pencil
 Tell people about company milestones
 12 apps to showcase and three apps in top row.
 Change app photo to entice call to action

12. Dominate Facebook Feeds
 Post 2 – 5 Times a day – consistency is key.
 Post different content each time
 Keep posts short
 Include photos or links with your updates
 Use Facebook Ads to
 Promote a post
 Target existing fans
 Promote your page
 Target outside your fans

13. Google+
 B2B
 Use links and photos
 Add friends
 Create hangouts

15. Yelp
•Have you claimed your business on Yelp? Claim it!
•36% users income between $100K - $150K
•Monitor
•Address complaints

16. Linked In
 Set up a personal profile
 Set up a company profile
 Personally join linked-in
groups that have to do
with your business
 Post blog posts in
groups
 Start and participate in
discussions

17. Blogging
 57% of companies using blogs say they acquire
customers from leads generated directly from their
blog
 Blogging is becoming a niche
 Benefits to your brand
 Thought leadership
 Improved customer service
 Humanize brand
 Loyalty
 Improved SEO

18. Blogging
Platforms Components
 Blogger  Attention grabbing article
 Wordpress title
 Posterous  Well written & formated text
 Tumblr  Use images & video
 Links
 Call to action
 Post 2 – 5 times a week

19. Blogging
Content
 Articles that are NOT
promotional
 Share industry expertise
 Don’t use industry
jargon, write as if you are
explaining it to your mother
 Think of keywords your
customer would describe
your business

20. Mobile Marketing
 Make sure your website can be viewed correctly on
mobile devices
 Participate in a mobile app if your region has one
 Finger Lakes
 Long Island
 Hudson Valley

21. Mobile Marketing
 Four Square
 Claim your business
 Offer promotions to the Mayor
 Create levels
 Claim your business on Facebook Places
 Offer promotions

22. QR Code
 Use these on printed material
 Brochures
 Print ads
 Business cards
 Rack cards
 Signs
 Direct QR code to
 Video
 Facebook
 Twitter
 Contest

23. Pinterest
 Ranked 5th driving traffic
referrrals behind
FB, TW,YT, Yahoo.
 Visual medium Lifestyle /
Retail most popular

25. Website
 Website is your storefront
 Website should be mobile
 Website should be up to date
 Social icons on site
 Contact us

26. Monitoring Social Media
 Google Alerts
 Twitter
 Twilert
 Google Reader / RSS Feeds
 Facebook Insights
 Hyper-alerts

27. Debbie Gioquindo, CSW, WLS
Emerging Media Marketing and Public
Relations for Small Business
Email: debbie@debbiegioquindo.com
www.debbiegioquindo.com
www.hudsonvalleywinegoddess.com
www.facebook.com/hvwinegoddess
https://www.facebook.com/DebbieGioquindoEmerging
MediaPR
@hvwinegoddess