The document discusses using business model innovation to preserve cultural heritage and make it broadly accessible through digitization. It provides an example of a project that made 400 photos from a national archive available on Flickr to reach a larger audience and create user participation through social tagging. The document compares the old and new business models using the Business Model Canvas framework. In the new model, the content was open on the internet, allowing for a platform, technology, and social tagging. This increased relevance and earning capacity through sponsorship, printing on demand, affiliates, and advertisements. The document advocates combining knowledge and expertise to assess which business model innovations make sense using the "Hedgehog Concept" of focusing on one's strengths.
37. Subsidy
Sponsoring
Printing on demand Affiliates
Advertisements
Community donations
Freemium
38. ‘Great! We now have a grip on
the ‘what’, ‘who’ and ‘how’ of
business moddeling...’
39. ‘But it does not yet give me an
answer on ‘why’ I am doing
this...’
40. ‘The world around me changes
rapidly. I have an abundance of
challenges and opportunities to
face!’
41. ‘I need an instrument to assess
which business model innovation
makes sense for me’
=
42. Perhaps if we
combine knowledge
and expertise we Mike Overdijk
will find some JAM Visual thinking
answers...
Jim Collins
Author ‘Good to Great in the social sector’
43. "The fox knows many things, but the hedgehog
knows one big thing- Archilochus"
44.
45.
46.
47.
48.
49. = mash up of the ‘Hedgehog Concept’
applied to cultural heritage
52. Knowledgeland 2008
Harry Verwayen: hv@kl.nl
Aknowlegdments
Mundo Resink (drawings and insights): mundo@mundoresink.nl
Mike Overdijk (Hedgehog drawings): mike@visualthinking.com
Jim Collins: author ‘Good to Great in the social sector
Bud Cadell: author ‘whatconsumesme’
Archilochus: hedgehog and the fox parable
Alex Osterwalder: The BMI Canvas