1. The Rise Of
The Content
Superheroes
!
by
Hussein Hallak

2. How is
business
today?

3. ss
ine
us
B
Sell High
Give Less
Move to
Next

4. Buy Low
Get More
Move to
Next
Client

5. High
Less
Next
It’s
WAR
Low
More
Next

6. gh
rou
t th
Ge
nt!
clie
the
to
ss
ine
us
B

7. Make
sure
the c
lient
inform
is
ed
buyin
g mo
re
Business

8. ss
ine
us
B
tell the
client a
“little”
about
the
business

9. Repeat
until the
client
gets it
Business

10. Don’t tell the client
everything
ss
ine
us
B

11. Trust us!
Tell the
client
what to
think
Business

12. Sex
Sells
ss
ine
us
B

13. Babies
work
every
time
Business

14. Cat videos
are hot on
YouTube
ss
ine
us
B

15. Give the
client
something
Business

16. Toxic
Content

17. Delete Ignore Forget
Client

18. share share share share
share share share share
nt
lie
C

19. All under
control
Client

20. Good
Luck…

21. Welcome
to the real
world

22. T,ooo,ooo,ooo,ooo,ooo,ooo
ooo,ooo,ooo,ooo,ooo,ooo
ooo,ooo,ooo,ooo,ooo
much information

23. Social
Pressure

24. Unanswered Questions

25. By the time
you learn it,
it’s outdated

26. By the time you
move, others
already reached

27. By the time
you figure
it out, it’s
too late

28. However
you look at
it…

29. You need help

30. C
The Content Superheroes

31. Always There
When You
Need Them
They make it available
to you through books,
blogs, articles, youtube
videos, podcasts, ebooks, and reports.

32. Open
Conversation
Their content feels like
you are having a
conversation with them
over a warm cup of
coffee.

33. Deeply Care
About You
It is always about what
matters to you, how
you see things and
how you can solve
your problems.

34. Vulnerable
Superheroes have
weaknesses and their
share of failures.
That is why you fall in
love with them.

35. Always
Getting
Better
Dedicated and
committed to give
their very best, they
look for ways to do
things better.

36. Ask For Help
They earn your respect
by asking you to help
them get better and
they value your input
and feedback

37. They Are
Mobile
They are connected
and will keep you
informed. Wherever
they are, they take
you there.

38. Masters
Of Energy
They use every
moment to connect
with you and add
value.

39. Ready To
Help For No
Reason
They do not have an
agenda for “return on
help” they help you
because it is an
integral part of who
they are.

40. Go
Beyond Me
It’s not about them.
They go beyond and
make the connection
to what matters to
you.

41. Speak Up
When You
Can’t
They are the
whistleblowers on
anything that doesn’t
work with the way they
see the world.

42. Echo Echo
They listen intently to
the conversation, pick
up what matters and
echo it back to you,
to keep you informed.

43. No Safety
Net
They jump first,
think later.

44. Ready
Fire
Aim
They are starters, the
take action and start in
the present moment.
They can’t wait to
connect with you.

45. Faster Than
A Speeding
Bullet
They keep their eyes
on what matters most,
and they’re first to
engage in the
conversation.

46. They Don't
Make Up
Rules
They know they do
not “have to” write
every day, be online
24/7.

47. Deep Into
The Question
They leave no stone
unturned, and never
stop until they have
explored every angle of
the topic.

48. Stay Hungry
Stay Foolish
They know unless
they are enjoying
and learning, you're
not going to enjoy
and learn.

49. Thrive On
Collaboration
They look for
opportunities to work
with others and
collaborate to create
new spaces and
explore new topics.

50. Disable
Trends
They know trends
are better set than
followed.

51. In Sync &
Harmony
They are sensitive to
the pulse of the sphere
they are part of, they
harmonize and build
on it.

52. They Are
Leaders
They naturally step up
when they are needed.
Lead with passion and
bring the best in
others.

53. Stand Up For
What They
Believe
They are driven by
what they believe in.
They stand up for it,
speak up about it and
actively engage
people in it.

55. C
It’s Your Turn